McCain recently spoke to Bloomberg TV about his new bill, the TV Consumer Freedom Act, which aims to “allow multichannel video programming distributors to provide video programming to subscribers on an a la carte basis, and for other purposes.”

In the interview, McCain likens the current system of subscription-based television to a restaurant with a menu full of pricey packages:

“When I go into a restaurant…I’m given a menu and I can select from it. And the waiter doesn’t come up and say ‘which package do you want, of different courses?’ Now there may be a menu there that you can select, that has entree, appetizers, etc., but you don’t have to pay for things you don’t order. Now, because these people have monopolies…and why don’t restaurants do this? Because other restaurants don’t so therefore they can’t force you to.”

McCain goes on to discuss the efforts against his legislation.

“Are we gonna win? I dunno. I’ll tell you, their lobbyists, when I testified this morning, they were there in their $500 dollar suits…It’s gonna be awful hard to beat them, but they look nice though,” said McCain.

Check out the interview below:

Today, a company called MoviePass has launched a service that theatre owners should have been offering years ago. The service is a Netflix-like unlimited pass to view movies in theaters. For a monthly fee, subscribers will be able to view one movie per day at any theater that takes credit cards. The 3D versions of movies are not included. MoviePass will, at first, offer pricing based on location, but the national average is $30 a month.

“MoviePass gives moviegoers the opportunity to see the movies they want, at the theaters they want – perfect for film enthusiasts who are at the heart of Hollywood’s economic engine,” said Stacy Spikes, CEO and cofounder of MoviePass. “Moviegoers now have more at-home entertainment options than ever before, and MoviePass is dedicated to driving traffic back to theaters and reducing the friction of moviegoing.”

MoviePass is rolling out their service Gmail-style with an invite-your-friends system. MoviePass also has an iPhone app that is required for subscribers to “check-in” at a movie theatre and unlock their MoviePass debit card. The company has stated that an Android app is in the works. A video demonstrating how the MoviePass app works can be seen below.

In a statement from Ashley S. Huston, Vice President, Corporate Communications, for the Wall Street Journal, she explains that “Google First Click Free is a way to introduce our content to new readers and broaden our audience. As a strategy, we hold back a few of our top stories by not having the full story crawled, which limits select articles from being available via First Click Free. We have been doing this since last summer as a strategy to encourage subscriptions.”

Google’s First Click Free program allows users to see full-text content that is typically hidden behind a subscription barrier. With certain articles remaining “unlocked,” Google can understand them better as it runs a query, which in turn affords more visibility to the website of the publication. Also, Google doesn’t have to worry about users getting mad that they can’t fully read articles that show up in a search. Basically, if a user searches for something in Google, the full article comes up, though subsequent clicks within the site are blocked per subscription status, as detailed at the bottom let of the image below:

Google allows 5 First Clicks per day, to limit the amount of free content one can access, but publishers are still pulling back on this. So far, news outlets have been all or nothing on the matter, with the New York Times offering all of their content available to be first-clicked. Some outlets allow none. The Wall Street Journal has been implementing a sort of hybrid model where only some content is available. Google wants to be able to search and index all of the content of an entire website, which can make subscription news sites tricky, as an outlet might mistakenly (or purposely) cloak some of their content, to maintain site traffic, while still locking their stories. The WSJ’s hybrid system looks to be mutually beneficial to its website and Google.

Will OnLive be a successful venture? tell us

The OnLive service was announced at the Game Developers Conference last year, and since there has been wide speculation as to how successful they’ll be with their plans. This week, we go from speculation to finally seeing the service in action. Before getting into the details, you might be curious as to how the service works.

OnLive works the same way as cloud storage does for accessing files. Games are hosted on a server and players access content through these servers. Let’s say you wanted to play the game: Batman Arkham Asylum. Instead of going to a store to buy the disc, or download it, OnLive will allow you to simply click on a link and have the game loaded instantly. Batman: Arkham Asylum will then pop up on your screen and you’re on your way.

Game saves will be hosted through these servers as well, so when you’re done playing a game you can pick up right where you left off. All with a simple click.

With the synopsis I provided above, you’d think OnLive would be a successful venture. The problem is everything I’ve explained has been simple theory. The question now remains; how will it work in practice?

Luckily, this week we get to find out as the service has officially launched. You can signup for the ‘Founding Members Program‘ which provides your 1st year free, with a $4.95/month charge for the second year. When they say "free", it means you have access to demos, community features, ‘friending’, chat, and spectating. Actual gameplay will require a separate purchase.

This separate purchase is called a ‘PlayPass’. Each game will have its own PlayPass, so to play Batman Arkham Asylum you’ll need to purchase its PlayPass. You can purchase a Full Playpass, which provides unlimited access throughout the game’s lifetime on the OnLive service. You can also choose to ‘rent’ the game for three or five days. OnLive has guaranteed games on the service will be supported for at least three years.

As of now you can connect to OnLive using a PC or Mac. They’re developing a MicroConsole TV Adapter to bring their service to the living room. No release date has been announced as of yet.

Obviously, OnLive is pushing the boundaries of gaming to places never attempted. The problem being, it might be ahead of its time. Streaming a game through a server to players’ broadband connection is a strain which could cause all sorts of lag. Potentially causing a game to be unplayable.

Stever Perlman, OnLive Founder & CEO, has voiced the potential of the service, along with the potential problems,

"Despite the enormous potential of OnLive technology, it is important to emphasize that the OnLive Game Service is a very different way to experience videogames. We are using the Internet and computers in ways that have never been tried before and, like any brand new technology, you can expect a few bumps on take off until we reach cruising altitude and achieve a smooth flight. OnLive has been tested in an enormous variety of locations using a vast number of combinations of computers, ISPs, displays and input devices. Even so, there are endless possible combinations. So while most OnLive testers report good results with their gameplay experience, we still run into situations where the user may have to take some action (e.g. reset a cable modem or use a different mouse), or unique situations that we have not yet accounted for and require further changes to OnLive technology. "

The success of the service will really boil down to two things; the frequency of lag or other technical problems, and price. They’ve announced the monthly free will be $4.95 a month to simply access OnLive (with the Founding Member Discount, anyway). What they haven’t provided is how much the PlayPasses for the various games will cost. If they set the price points too high, then you’re charging people a monthly fee along with another charge which might be too great for players to handle.

The evolution of gaming has been started by lofty ideas, and goals much like OnLive is presenting. The potential of the service is too great to ignore, but so are the foreseeable problems along with it. Whatever happens, cloud gaming is certainly something to keep an eye on.

Will you sign up for OnLive? tell us

Image via Wikipedia

It’s not a news story–doesn’t really rise to the level of newsworthiness–but people do seem to be talking more lately about the death of newspapers. Recently even Eric Schmidt of Google discussed how newspapers must find a mixture of advertising, micropayments, and regular subscriptions to fund their futures. To me, all this talk about how newspapers collect money is misplaced. Instead, I think newspapers must think about how to flourish by remaining relevant in the new digital world.

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The question for the social media world that comes to mind is:

Hello, Classmates.com??? Are you listening??

Remember when Classmates.com was relevant? They could’ve/should’ve been the social networking site of the free world. And they still have a chance. They had 40 million members by the end of 2006. (My high school graduating class has 224 people listed on Classmates.com, but only 8 are on Facebook.) But every time you turn around on Classmates.com (or heaven forbid try to learn something about someone, their hand goes out asking for $15 for “Gold” membership).

I remember that business model for the web. Seemed like a good idea at the time, but that was a long time ago. Classmates.com needs to take the small dollar needle out of their vein (and I’m sure it’s not easy) and find a way to leverage their huge base of information in a new way. I believe they’re trying, but little incremental changes are unlikely to get them there.

There’s at least anecdotal evidence that Classmates.com’s window of opportunity is closing.

In June 2006, comscore reported that Classmates.com had slighter HIGHER numbers of unique visitors than Facebook. Classmates.com was #2 to MySpace.

By February 2007, Hitwise was reporting that had fallen to 8th, behind Yahoo360. Ouch.

Classmates.com, if you’re listening… It’s time for the big change. Find the VC, build the sales force and make the change. It might be a “risk the company” type move, but doing nothing is far riskier.

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First up, for those counting stats such as Darren Rowse, Robert Scoble and Techcrunch here are my numbers.

Google Reader is currently showing 3 different feeds that are all providing the same content, which you might think would be better served as a single number as appears in Feedburner.
Hopefully that will never, ever happen, as those split numbers are incredibly useful.

Why Are There Split Numbers?

It is vital to understand why split numbers occur to fully appreciate how useful this is.

There are 3 main ways people subscribe to your RSS feeds using Google Reader.

1. Using A Subscription Button

   My subscription buttons point to andybeard.eu/feed/ and this is the URL used by feed readers to collect my feed, even though that redirects to Feedburner using the Feedsmith plugin.

2. Autodiscovery

   This is that little orange icon that appears in your browser alongside the URL for RSS subscription. It is handled in different ways by various feed readers. Google Reader evaluates any redirect before you actually subscribe, thus you end up at feeds.feedburner.com/Exploring-Niche-Websites before making a decision. Historically speaking this isn’t a very good thing to happen, because as a feed publisher you "lose ownership" in some ways of those subscribers, as they are not subscribing to a page on your site that can be moved to somewhere else.

3. Javascript Bookmark

   This again uses the autodiscovery URL in the header of your blog, but for some reason, maybe my own oversight or mistake my autodiscovery URL is andybeard.eu/feed – notice this URL doesn’t have a trailing slash.

RSS Feed Subscription – Evaluation

This is where we gain a unique perspective on Feed Subscription

1. 580 people are subscribed to http://andybeard.eu/feed/ – those people used a subscription button to subscribe to my feed.
2. 196 people are subscribed to http://feeds.feedburner.com/Exploring-Niche-Websites – those are either very long-time subscribers from my time on blogspot, or they used RSS Autodiscovery to subscribe using Google Reader
3. 146 people are subscribed to http://andybeard.eu/feed – those people most likely used a javascript based subscription button in Firefox to subscribe to my feed.

Now if you are very smart, you could use this method to split test subscription methods, and rely on Feedburner for your aggregate data.

This isn’t an attempt to get on a list of SEO blogs or back-slapping.

In this post I am trying to highlight some unique information that no one has ever revealed before, and could be extremely useful.

This isn’t the same as tracking RSS subscriptions, in many ways it is better because the tracking only gives you a click on a button, and doesn’t give you anything from autodiscovery, losing half of the data.

I for one hope Google doesn’t "fix" this "problem" with aggregated feeds, because it could prove to be very useful.

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Originally published at AndyBeard.EU

TimesSelect debuted in May 2005, with an annual price of $49.95. The Times also added a monthly payment option priced at $7.95.

Subscription numbers have been declining. The Post claimed TimesSelect had 224,000 subscribers in April, but only 221,000 in June.

The official word on the demise of TimesSelect hasn’t come from the Times yet. A statement by a Times spokesperson in response to questions about the service only told the Post they were continuing to evaluate approaches for the paper’s online efforts.

Lets look at a few examples of authoritative leverage in action:

• Topix is aiming to be citizen driven, but opens up new markets using an automated blogging technology called RoboBlogger.
• The Wall Street Journal, which called blogging overhyped rubbish, recently started producing advertorials. Their CollegeJournal site links to Scholarships.com sitewide, and provides a co-branded scholarship search on CollegeJournal.com.

How will Google minimize the media’s ability to sell advertisements that rank in Google as though they had editorial value? They are going to have to start breaking sites and search results into pieces. If they do, it will not only minimize the downside potential of advertisements on popular sites, but that would also kill the .edu spam.

Personalization will lower the profitability of leveraging off topic broad nationwide ads by lowering their exposure by biasing search results to locally trusted sources. Matt Cutts has talked about personalization recently, not once but twice.

Given that some domainers control millions of daily page views, and there are plenty of cheap traffic sources I don’t think raw usage data will be that strong of a signal of quality. Like links, usage data is easy to manipulate.

As the web gets polluted with low cost links, other low cost marketing opportunities, and recycled junk the key to Google’s success is tracking attention data. They have the most popular feed reader, and their new homepage allows you to create topical tabs that show related feeds.

In tracking how people consume and share information they can understand local topical networks, while reinforcing the views of the local topical editors. It sorta creates a bunch of micro-Digglike communities, but more free-flowing, with less focus on free votes. Time is the one thing we are all limited on, and if you are paying attention to something then there is a lot of value in trusting that attention.

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