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Brand Advertising Doomed On Facebook

Social networking sites may never be the cornucopia of conversions that brand advertisers want them to be, according to a new study.

Virgin Mobile Bonds With Social Networking Sites

Social networking is hot – has been for years, really – and the mobile market isn’t exactly unpopular, either.  So Virgin Mobile is embracing both trends, and, as described by the company, “Virgin Mobile USA’s over 4.8 million customers can now access a variety of social networking opportunities including a group of niche-targeted mobile-optimized sites.”

The Truth About SEO & E-tail

Everybody is talking about this study from Oneupweb that says that internet retailers are not optimizing their sites for SEO. At the risk of rehashing, here are my two cents.

StarOffice Stuffed Into Google Pack

As described by Sun, StarOffice 8 is “a full-featured office productivity suite that’s compatible with Microsoft Office at just a slice of the cost.”  That “slice” is normally $70, but, thanks to Google, the software is now free – StarOffice has become available in Google Pack.

$500m Across 50,000 Blogs Probably Low

A few days ago blog ad network Chitika released a study [PDF] co-sponsored by University of Texas, Dallas that projects revenue for the top 50,000 weblogs at $500 million.

Plaxo’s Pulse To Get Going On Monday
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Plaxo is launching a new social network, dubbed “Pulse,” and it should offer a number of interesting features; indeed, a couple of them will address flaws in Facebook’s setup.  Yet despite this – and the preliminary support of several notable figures – many onlookers doubt that Pulse can do well.

Almost Half of Search Queries Are Repeats
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Forty percent of all search queries are repeat queries from users trying to find information they have found before, according to a new study. But if there has been a change in search result rankings since the last time the query was entered, it significantly hinders the searcher from re-finding the information they seek.

Online Videos Go Viral

If you have plans for any kind of viral marketing campaign in 2007, you may wish to take at the numbers revealed by a new Pew study.

Study: E-Prescribing Can Reduce Errors

RxHub today praised the Pharmaceutical Care Management Association (PCMA) for commissioning a study on the cost and benefits of electronic prescriptions.

Keyword Placement in Title Tag Case Study

According to search ranking factors done by SEOmoz, your keyword in your title tag is the upmost importance, but the placement of that keyword in your title tag has been debated. Some believe that placing your branding first and then kewyords in your title tag causes little or no difference when optimizing a page in the SERPS. I am going to finally uncover this once and for all.

Corporate Study Shows You Should Pay More

More bandwidth, not bandwidth manipulation, has been one of the technical solutions offered as an answer to the growing capacity demands of services like VoIP and video. It’s also been used as a rebuttal to telecom industry arguments against Net Neutrality, a rebuttal, um, rebutted in a new study sponsored by…

Google’s Better, But They Like Yahoo
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Another clue that perception, not truth, is what you can expect from people comes out of Penn State today. A study reveals that Web searchers prefer Yahoo over Google; the only problem is, they chose a logo, not a search engine.

Wikipedia’s Google Penetration
Via ThreadWatch, this study of where Wikipedia pages appear in Google results for a search for that phrase, and found that in about 580 out of 600 randomly chosen Wikipedia pages, the Wikipedia page appeared in Google’s top 10. That’s just incredible, a number we can pretty much point to and show how much power Wikipedia has in Google, with 96.66% of those pages surveyed making it into the top 10. The only ones that didn’t make it:

Snail Mail vs. Email Study Yields Mixed Results
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There are a number of questions not readily answerable about this survey, but some of the results make intuitive sense to me at least. The survey was conducted by International Communications Research (ICR) and concludes that customers overwhelmingly prefer promotional messages via snail mail (but that doesn’t mean they are persuaded by them).

Study: Live Chat Ups Conversions Tenfold
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Sales, online and off, are closed when the customer trusts the seller. To that end, how far does including live chat in the online sales and checkout process go toward sealing the deal? Numbers are coming in, and they’re looking good.

Google – Soft on Privacy?
There’s been quite a lot of news this week about Google and privacy so I thought I’d break out some of the links from tomorrow’s This Week In SEO post and devote tonight to a post about Google and privacy. I’ll toss in some of my own thoughts as a bonus.

The Growth of Web Widgets

The WSJ has a report (sub) on comScore’s latest study on the growth of web widgets.

The World Thinks Google’s Big Brother

There’s a lot of buzzing in the blogosphere right now (you can read Jordan’s coverage here), as it appears Google is under fire again for its privacy policies. AP reports that London-based Privacy International has issued a study of 23 internet companies, with Google coming out dead-last. In fact no other company studied, received the same low rating.

Lowered Expectations As Baidu Enters Europe

Just a few days ago, Baidu announced its intentions to expand into Europe.  Now its stock price is up, and its reputation is going down; things could be worse, but this isn’t exactly an ideal state of being for the Chinese search engine.

ComScore Bakes Cookie Deletion Study

A controversial white paper on the impact of cookie deletion and the effectiveness of the analytics that depend on them has been made public.

More Men Feel Google’s Getting Too Commercial

There are days when it seems like Google is trying to save the world, and there are days when it seems like Google is trying to take it over.  According to a recent survey from bigmouthmedia, we men tend towards that latter viewpoint.

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