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Study Articles

Google’s Better, But They Like Yahoo
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Another clue that perception, not truth, is what you can expect from people comes out of Penn State today. A study reveals that Web searchers prefer Yahoo over Google; the only problem is, they chose a logo, not a search engine.

Wikipedia’s Google Penetration
Via ThreadWatch, this study of where Wikipedia pages appear in Google results for a search for that phrase, and found that in about 580 out of 600 randomly chosen Wikipedia pages, the Wikipedia page appeared in Google’s top 10. That’s just incredible, a number we can pretty much point to and show how much power Wikipedia has in Google, with 96.66% of those pages surveyed making it into the top 10. The only ones that didn’t make it:

Snail Mail vs. Email Study Yields Mixed Results
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There are a number of questions not readily answerable about this survey, but some of the results make intuitive sense to me at least. The survey was conducted by International Communications Research (ICR) and concludes that customers overwhelmingly prefer promotional messages via snail mail (but that doesn’t mean they are persuaded by them).

Study: Live Chat Ups Conversions Tenfold
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Sales, online and off, are closed when the customer trusts the seller. To that end, how far does including live chat in the online sales and checkout process go toward sealing the deal? Numbers are coming in, and they’re looking good.

Google – Soft on Privacy?
There’s been quite a lot of news this week about Google and privacy so I thought I’d break out some of the links from tomorrow’s This Week In SEO post and devote tonight to a post about Google and privacy. I’ll toss in some of my own thoughts as a bonus.

The Growth of Web Widgets

The WSJ has a report (sub) on comScore’s latest study on the growth of web widgets.

The World Thinks Google’s Big Brother

There’s a lot of buzzing in the blogosphere right now (you can read Jordan’s coverage here), as it appears Google is under fire again for its privacy policies. AP reports that London-based Privacy International has issued a study of 23 internet companies, with Google coming out dead-last. In fact no other company studied, received the same low rating.

Lowered Expectations As Baidu Enters Europe

Just a few days ago, Baidu announced its intentions to expand into Europe.  Now its stock price is up, and its reputation is going down; things could be worse, but this isn’t exactly an ideal state of being for the Chinese search engine.

ComScore Bakes Cookie Deletion Study

A controversial white paper on the impact of cookie deletion and the effectiveness of the analytics that depend on them has been made public.

More Men Feel Google’s Getting Too Commercial

There are days when it seems like Google is trying to save the world, and there are days when it seems like Google is trying to take it over.  According to a recent survey from bigmouthmedia, we men tend towards that latter viewpoint.

Bloggers Publishing Sensitive Company Info

E-consultancy has details of a new study by human resources firm Croner, suggesting that up to a third of bloggers risk getting fired due to posting damaging material about their employer.

New Google Ranking Factors Study
Via Axandra Search Engine Facts newsletter, German company SISTRIX (translated link) has conducted a study of 10,000 random keywords and then analyzed the top 100 Google search results for each keyword to determine which page elements offered the most influence on rankings.

Click Fraud Higher than Search Engines Suggest

Fair Isaac is dipping its toe in the click fraud tracking waters, with the release of its own study into fraudulent search engine clicks.

Mobile Internet Users Connect To Search

Only 30 percent of U.S. mobile users rely on their phones for Internet access, but those that do, half do so several times a week, according to iCrossing’s "How America Searches: Mobile" report.

Software Piracy Rate At 35 Percent?

A study by the Business Software Alliance is estimating global software piracy at 35% of all software installed last year, coming out to $40 billion in lost revenue for software makers, with 15% more losses since 2005, $5 billion not going to the people who created the software.

Better B2B Landing Pages

If want to make Google richer without making any money yourself, then stop reading. You don’t need to worry about conversion rates or landing pages. But if you want to grow your own revenue using search engine marketing, then you must pay attention to converting your clicks into leads.

45% Europeans Watch TV on the Web
It’s hard to believe, but according to a Motorola study, discovered by TechCrunch, almost half of broadband users in Europe, watch TV online.

2,500 people were interviewed with 45% saying they were watching some television shows online, with the French leading the way.

Social Networking Up, TV Watching Down
A new study from Marketing Evolution (commissioned by MySpace, Isobar & Carat) suggests social networking users between 14 and 40 years old are increasing their internet, email and instant messaging usage, while decreasing the amount of time they spend watching TV and playing video games.

1/3 Adults Consult Wikipedia, CD Version is Out
The Washington Post reports today on a Pew Internet study that states that Wikipedia receives around 70% of its traffic from search engines (citing Hitwise), and one in three adults consults Wikipedia—39% of men and 34% of women. The full study also notes that 50% of those consulting Wikipedia are college graduates. One hopes they take the information they find with the appropriate grain of salt.

Marketers Learning Value of Social Networks
Fox Interactive Media – and about half a dozen other companies – conducted a study to determine the value of social media for marketers. Sampling 3,000 US internet users, they discovered…

The Real Influence of Social Networks
Last month, JupiterResearch reported that 48% of Internet marketers would venture into social media marketing this year. This month they were involved in the research behind iProspect’s Social Networking User Behavior Study (press release). The result? Some pretty good stuff.

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