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Study Labels Social Networking Types

MySpace commissioned a study of MySpace and Facebook users and researchers identified six types. They also invented a word or two along the way.

Yahoo Autos Study Uncovers Interest In AFVs
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Record increases in gasoline prices seem to have had an effect; according to a new Yahoo Autos study, 69 percent of American consumers are interested in purchasing an alternative fuel vehicle (AFV).

The Great Social Retailing Invention

Social networking is so popular online that it’s spilling into the physical world – at actual stores. Called social retailing, the concept debuted at the National Retail Federation’s (NRF) show last January 2007. Recently, the concept, by IconNicholson was selected by Time Magazine as One of the Best Inventions of 2007.

Revolution Health Shows Fondness For HealthTalk

The concept of “big” isn’t often associated with the idea of “healthy,” but in this case, the two seem to be a good match; Revolution Health has just grown in size by acquiring HealthTalk.

Young Europeans Love Their Text Messaging

E-marketer delivered a Forester study today that showed that 92% of young mobile users in certain European countries report sending SMS text messages on their phone.

Author Surprised By Reaction To Internet Study

IT research company Nemertes Research created a stir about the future of the Internet when it published a study about the capacity of the Internet in the coming years.

The Web’s Biggest Impulse Shopping Day

Study Looks at Mistyped Domains & Typosquatters

A new study by a major internet security company is taking aim at typosquatting, the practice of buying a misspelled domain name in the hopes that someone will mistype the name and land on that site.

If someone then clicks on an text ad on the site the domain owner and the parking company will make money.

While the internet security company is trying to point out the problem of typosquatting, a problem that I do not necessarily agree with, they seem to be implying that the domain parking companies are part of the problem.

Study: Webmasters Prefer Google
Based on a study of 7,500 Web sites conducted by Penn State University, Google emerged as Webmasters’ favorite.

YouTube Videos Help Increase TV Viewership

A recent study indicates that YouTube clips may inspire more TV viewing as clips serve as promotional vehicles for the shows featured in them. Viewership in general rises, as does loyalty.

Reaching Online Vehicle Shoppers

A new study from ValueClick Media and interactive agency Goodway 2.0 titled "Cost-Effectively Reaching the In-Market Auto Buyer" examines new online marketing strategies for automotive marketers.

Print vs. Online: Apples & Apples

I’m a big fan of print and a believer that old channels like print can adapt nicely when new channels come along. It follows that I’m usually pleased to see studies that reinforce the value of print. The new study from the Poynter Institute, however, doesn’t do much for me.

Study Gives Insight Into Identity Theft
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The Center for Identity Management and Information Protection (CIMIP) has released the first -ever study of closed United States Secret Service cases dealing with identity theft.

Wisdom of Consumer Crowds?

Following up on the theme of the rewiring of our brains, is the internet making us smarter consumers as well? There certainly seems to be evidence pointing in that direction.

Marketers Plan for More Social Media Benefits

It’s always nice to see another bit of research supporting the business use of social media. This one comes from Prospero Technologies, which provides businesses with a social media platform including blogs, widgets, article commenting, ratings and reviews and other tools.

Anonymous Users Contribute Best Wikipedia Posts?

If you come across an anonymous user on Wikipedia, he or she may be a vandal.  But according to new data, there’s also a good chance that the person is one of the site’s most valuable contributors.

Is it Time to Rethink Mobile Marketing?

CNET’s Elinor Mills reports on a Nielsen//NetRatings and WebVisible study today that indicates that a whopping 92% felt that receiving local business ads on their cell phones would be “irritating.” This doesn’t bode well for mobile marketers, many of whom are hoping to bank on the hyper local third screen.

Other key (non-mobile-related) findings:

Company Benefits from Employee Intranet Blogs

G. Oliver Young is fast becoming my new hero. Every time this Forrester analyst puts out a paper, it provides me with fodder to support my arguments supporting social media in the enterprise.

Social Media Marketing and Fitting In

The last decade brought two related surprises: the rise of social media and the rise of search media, says a new study from the Harvard Business School. Marketing is struggling to find its place in these new communication pathways, says the report. 

Google Video Crocked For Film Piracy, Again

The National Legal and Policy Center (NLPC) did some more surfing on Google Video and found 300 films readily available to visitors.

Study: Google Would Raise DoubleClick Prices

The Social Science Research Network (SSRN) released an antitrust analysis of the proposed Google and DoubleClick, and suggested the deal would harm DoubleClick’s display ad clients.

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