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Study: Webmasters Prefer Google
Based on a study of 7,500 Web sites conducted by Penn State University, Google emerged as Webmasters’ favorite.

YouTube Videos Help Increase TV Viewership

A recent study indicates that YouTube clips may inspire more TV viewing as clips serve as promotional vehicles for the shows featured in them. Viewership in general rises, as does loyalty.

Reaching Online Vehicle Shoppers

A new study from ValueClick Media and interactive agency Goodway 2.0 titled "Cost-Effectively Reaching the In-Market Auto Buyer" examines new online marketing strategies for automotive marketers.

Print vs. Online: Apples & Apples

I’m a big fan of print and a believer that old channels like print can adapt nicely when new channels come along. It follows that I’m usually pleased to see studies that reinforce the value of print. The new study from the Poynter Institute, however, doesn’t do much for me.

Study Gives Insight Into Identity Theft
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The Center for Identity Management and Information Protection (CIMIP) has released the first -ever study of closed United States Secret Service cases dealing with identity theft.

Wisdom of Consumer Crowds?

Following up on the theme of the rewiring of our brains, is the internet making us smarter consumers as well? There certainly seems to be evidence pointing in that direction.

Marketers Plan for More Social Media Benefits

It’s always nice to see another bit of research supporting the business use of social media. This one comes from Prospero Technologies, which provides businesses with a social media platform including blogs, widgets, article commenting, ratings and reviews and other tools.

Anonymous Users Contribute Best Wikipedia Posts?

If you come across an anonymous user on Wikipedia, he or she may be a vandal.  But according to new data, there’s also a good chance that the person is one of the site’s most valuable contributors.

Is it Time to Rethink Mobile Marketing?

CNET’s Elinor Mills reports on a Nielsen//NetRatings and WebVisible study today that indicates that a whopping 92% felt that receiving local business ads on their cell phones would be “irritating.” This doesn’t bode well for mobile marketers, many of whom are hoping to bank on the hyper local third screen.

Other key (non-mobile-related) findings:

Company Benefits from Employee Intranet Blogs

G. Oliver Young is fast becoming my new hero. Every time this Forrester analyst puts out a paper, it provides me with fodder to support my arguments supporting social media in the enterprise.

Social Media Marketing and Fitting In

The last decade brought two related surprises: the rise of social media and the rise of search media, says a new study from the Harvard Business School. Marketing is struggling to find its place in these new communication pathways, says the report. 

Google Video Crocked For Film Piracy, Again

The National Legal and Policy Center (NLPC) did some more surfing on Google Video and found 300 films readily available to visitors.

Study: Google Would Raise DoubleClick Prices

The Social Science Research Network (SSRN) released an antitrust analysis of the proposed Google and DoubleClick, and suggested the deal would harm DoubleClick’s display ad clients.

Online Shopping Grows 30%
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Online shopping continues to grow and 39 percent of adults reported making a purchase online at least monthly, versus 30 percent in 2005, a 30 percent increase over two years, according to a new study from icrossing, "How America Searches: Online Retail."

Retailers Struggling with Multi-Channel

The development of multi-channel marketing is one of the most impactful things happening in internet retail these days.

As I have written about before, the idea that customers want to order online but pick up their merchandise in a physical store seems counter intuitive. However, there is growing evidence that they want to do exactly that. This gives a tremendous advantage to multi-channel merchants because not only do they see an increase of online sales but they also see significant upsell revenue once they get their online customers into their stores.

Mobile Social Networking Still Has Bluepulse

Mobile social networking is practically nonexistent in day-to-day life.  This means (a) it’s a dead end or (b) there’s a lot of room for expansion.  As it gives Bluepulse $6 million in funding, VantagePoint Venture Partners appears to be betting on (b).

Brand Advertising Doomed On Facebook

Social networking sites may never be the cornucopia of conversions that brand advertisers want them to be, according to a new study.

Virgin Mobile Bonds With Social Networking Sites

Social networking is hot – has been for years, really – and the mobile market isn’t exactly unpopular, either.  So Virgin Mobile is embracing both trends, and, as described by the company, “Virgin Mobile USA’s over 4.8 million customers can now access a variety of social networking opportunities including a group of niche-targeted mobile-optimized sites.”

The Truth About SEO & E-tail

Everybody is talking about this study from Oneupweb that says that internet retailers are not optimizing their sites for SEO. At the risk of rehashing, here are my two cents.

StarOffice Stuffed Into Google Pack

As described by Sun, StarOffice 8 is “a full-featured office productivity suite that’s compatible with Microsoft Office at just a slice of the cost.”  That “slice” is normally $70, but, thanks to Google, the software is now free – StarOffice has become available in Google Pack.

$500m Across 50,000 Blogs Probably Low

A few days ago blog ad network Chitika released a study [PDF] co-sponsored by University of Texas, Dallas that projects revenue for the top 50,000 weblogs at $500 million.

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