All Posts Tagged Tag: ‘studies’
Email list manager provider MailerMailer released its bi-annual Email Marketing Metrics Report (pdf) recently. The report revealed what the company claims to be the most popular words used in subject lines, with regards to attracting readers to open the message.
According to MailerMailer’s report, the top ten words are:
SeeWhy shared some interesting findings from a survey of over 150 Google Analytics about website abandonment. They discussed "post session remarketing" and say it is going to grow rapidly.
Post session remarketing is basically going after individual users who have abandoned your site. "Of all the techniques out there, remarketing in real-time (thru e-mail specifically) is set to grow 152 percent," a representative for SeeWhy tells WebProNews.
Harris Interactive and AdWeek are sharing the results of a survey that looks at the interest-level and influence associated with advertising (in all formats) with relation to different age groups and incomes. The research indicates that overall, ads appear to be generating interest, but are not influencing purchase decisions.
Google’s DoubleClick is presenting findings from a new study it commissioned with Dynamic Logic, this afternoon at the ARF Conference. The study, titled, "The Brand Value of Rich Media and Video Ads (pdf)," analyzes image (gif/jpg), simple Flash, and rich media (with and without video) ad formats.
The Shelton Group has released some interesting survey results showing that the majority of Americans would like to "go green," but not at the expense of their own convenience. It’s not that the results are particularly surprising, but they are interesting in that they are broken down into what percentage of participants would be willing to give up what devices if they could help the environment.
Research from Forrester indicates that the US Web Analytics Market is on track to reach nearly a billion dollars by 2014. Forrester attributes this to a need for marketing organizations to be more accountable to businesses.
Also at play is a shift in marketing budgets’ allocation for interactive channels, for the purpose of matching consumers’ migration online, the firm notes. The market is expected to grow to $953 million by 2014, which would be a 17% compound annual growth rate.
The AT Internet Institute has shared some interesting findings regarding web browser use across Europe. To make a long story short, Firefox use is growing, and Internet Explorer use is shrinking.
IE still has the lead by a wide margin, but if this keeps up, who knows how long that will last. The AT Internet Institute measured traffic distribution registered on sites websites for 23 countries.
Mobile advertising platform AdMob has released its Mobile Metrics Report looking at statistics for the month of March. It highlights some interesting trends in smartphone applications.
AdMob serves ads for over 6,000 web sites and 1,000 apps and stores and analyzes the data from each ad request, impression, and click. The report is intended to provide insight into trends in the mobile ecosystem.
Research conducted by PLYmedia shows that subtitles in online videos increase the the amount of time a user spends watching them by 40%. Furthermore, in a comparison between subtitled videos to identical videos without subtitles, PLYmedia found that the videos with subtitles were watched 91% to completion, compared with 66% to completion for those without subtitles.
Google has conducted a study looking at how paid search affects TV viewing habits. The results are pretty interesting.
Adam Stewart, Google’s Industry Director for Media & Entertainment tells WebProNews that the research confirms that paid search is an effective way to build traffic for a network’s website and, as a result, increase viewership for content like online video.
A study from Nielsen and Ball State University found that 45-54 year-olds are the top consumers of video media. The study ran over the course of a year.
Data was gathered from traditional TVs (including DVD/VCR and DVR viewing), computers, mobile devices and other small screens like in-cinema movies, GPS and display screens outside of the home. Some key findings include:
AT Internet Institute released its monthly Search Engine Barometer for the month of February, revealing some interesting findings. For one – one out of every five Google visits is attributed to the browser search bar. That’s 20.1% of Google visits – three times more than Live Search (7%) and ten times more than Yahoo (2.3%).
Mobile advertising marketplace AdMob has released its Mobile Metrics Report looking at statistics for the month of February. It highlights some interesting trends in Smartphone Market Share.
Even in the current economic climate, smartphones managed to continue to gain significant market share on a global scale over the past six months. This market share rose from 26% to 33% in February.
While visits to online career development websites continue to grow, fuelled by fears of job security and increased layoffs, there’s one particular age group that has grown faster than others.
Visits to career development websites grew 20% YoY, according to Nielsen, rising 41.5 million visitors in January 2008 to just under 50 million in January this year.
It appears that television advertising is following a different trend than many have expected. Advertising Age is citing data from a recent study (due out soon) from Nielsen indicating that its doing better than ever. Some may find this a bit surprising with the increasing popularity of DVRs and online video.
comScore today provided some interesting insight into online video use in Germany. Among their findings was that the country had 28 million online video viewers watching over 3 billion videos in December.
Google sites completely dominated the market share at 51%. 1.7 billion videos were viewed on YouTube alone over the month. Here’s a look at where other web properties ranked:
Web Accessibility organization WebAIM has posted results from an interesting survey on the use of screen readers. Webmasters should pay attention to this, as accessibility is an important part of your online presence, but is often ignored or overlooked. Just ask Target, who settled an accessibility lawsuit last year for $6 million.
An interesting report has been released today indicating that US mobile operators and equipment vendors support the drive toward real-time video, projected to become more mainstream in the US market over the coming years. The report is based on a poll from consulting firm Ovum of top US mobile operators, smaller/regional wireless carriers and mobile application developers.
Employees in the U.S. seem to overwhelmingly share a "it won’t happen to me" attitude when it comes to losing jobs. Glassdoor.com has released results from a survey, which found that 4 out of 5 employees have no concerns about being laid off in the next six months.
GlassDoor breaks it down into two categories – companies that have reported upcoming layoffs, and companies that have not:
There has been a lot of talk about the online advertising industry being in trouble because of the economy, yet we continue to see example after example of the contrary. The latest example is highlighted by VentureBeat, and concerns ad network Glam Media, which despite making job cuts earlier in the year, is still seeing growth in advertising:
Hitwise has released some data taking a look at search queries of holiday shoppers looking to locate hard-to-find gifts online. You know, those toys that are in demand. Every holiday season has (at leas) one. Once upon a time it was the "Tickle-Me Elmo". Last year it was the Nintnedo Wii. This year it’s…well, still the Nintendo Wii, among some others.
Americans are gluing themselves to the screen more and more. That includes TV, Internet, and Mobile. According to research from Nielsen, as of the third quarter 2008, the average person in the U.S. watched approximately 142 hours of TV in one month. In addition, people who used the Internet were online 27 hours a month, and people who used a mobile phone spent 3 hours a month watching mobile video.
Despite the prophecies of some online media moguls, online advertising isn’t looking that bad off. The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP announced today that Internet advertising revenues have reached nearly $5.9 billion for the third quarter of 2008. That’s up 11% from the previous year.
Google respects simplicity. That’s clear based on the design of their home page (assuming you don’t use iGoogle). It’s changed very little since the beginning. It’s simple, clean, and familiar. A field study from Google into the search habits of users has made it even more clear that simplicity reigns supreme when it comes to search.
If there is any accuracy to data released by Netcraft, then the Internet has about 182,226,259 sites. That’s 948,000 more than a month ago.
Netcraft looks at the number of sites hosted on the different top servers. The following graph represents market share for top servers across all domains from August 1995 to October 2008:
It looks like search engines have officially trumped the Yellow Pages when it comes to customers looking for local businesses. Data from comScore and TMP Directional Marketing shows that this year more people are turning to search engines after last year’s showed that Yellow Pages were on top.
What the Data Shows
If a study by a Cambridge researcher is accurate, email addresses with less common first letters get less spam than those with more common ones.