All Posts Tagged Tag: ‘studies’

Study Finds Businesses Still Deeply Concerned About Social Media Security

McAfee released a new report authored by faculty affiliated with the

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Major Publishers Project $3 Billion in Digital Subscription Revenue by 2014

Next Issue Media, a digital publishing consortium made up of Condé Nast, Hearst, Meredith, News Corp., and Time, has revealed findings from a study on consumer demand for digital newspaper and magazine products. According to the consortium, $3 billion in subscription revenue is expected by 2014.

After accounting for potential cannibalization of some print subscriptions, the industry could realize $1.3 billion in incremental revenue, the consortium says.

Read More Usage Grows 109% YoY

comScore has released some interesting research on Twitter usage in different countries. The firm found that in June, about 93 million people visited, up 109% from the previous year.

Of course this doesn’t even take into account all of the third-party Twitter apps, which many users access Twitter regularly from. A lot of users rarely go to

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70% of Global Online Consumers Watch Online Video

This week, Nielsen released a new report on the global state of video consumption, finding that consumers all over the globe are adding screens to their media mix, as opposed to replacing them.

The firm highlights the following findings:

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Would You Pay for Twitter if You Had to?

Update: It appears there are some people out there that would pay to use Twitter if they had to. MG Siegler points to a survey from film critic Roger Ebert who would pay for Twitter, along with about 20% of his followers. Make of that what you will.

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Survey: Email, Intranets Top Employer, Employee Communication

The International Association of Business Communicators (IABC) Research Foundation and Xerox’s Buck Consultants have released findings from a survey looking at employer-employee communication.

Among the findings are that the most common communication vehicles organizations use to engage employees and foster productivity are email and intranets, 83% and 75% respectively. In addition, half of employers are communicating through Facebook, IM, and Twitter.

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Study Indicates 60% of Handsets Will Have Mobile Browsers in 2015

ABI Research is sharing a new report in which it forecasts that over 60% of handsets will have mobile browsers in 2015. At 3.8 billion mobile devices, that would double today’s penetration rate, the firm says.

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Report: Mobile Broadband to Reach 1 Billion Connections in 2012

The worldwide mobile broadband market will reach 1 billion connections during 2012, segmented by 3G and 4G network technologies, according to Pyramid Research.

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Worldwide Mobile Phone Demand Gains Significantly (Not Just Smartphones)

The International Data Corporation (IDC) has released its Worldwide Quarterly Mobile Phone Tracker study, which finds a 14.5% increase in mobile phone demand, as the market fragments.

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Students Found To Blindly Follow Google

Young people who have grown up with computers and are perhaps more educated than the average individual tend to just put their faith in whatever Google shows them when it comes to online research.  A study determined that college students often click on the top search result regardless of other factors.

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Android Seeing Massive Growth in the UK

It’s no secret that Android usage is on the rise, but Guardian points to research from GfK Retail and Technology indicating that in the UK, Android’s share of the mobile market has grown from 3% in the first quarter to 13.2% in the second.

On top of that, contract market sales grew by less than 1%, while sales of Android phones increased by 350%, the firm says.

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Email Still Beats Social Networks for E-Commerce

A new report from Econsultancy suggests that email still beats social networks when it comes to marketing for e-commerce. The report says that over a third (37%) of consumers don’t use a social networking site, and that those who have become a "fan" or "friend" of a company or brand online are still in the minority.

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Study: Virtual Goods Increase Brand Awareness, Purchase Intent

A new report from Appssavvy claims that "virtual goods may be bringing the largest disruption entertainment, communication and e-commerce infrastructure companies have seen for a long time." The company’s research found that leveraging social activity around virtual goods has been successful in building brand awareness, influencing positive opinion about products, and even driving purchase intent.

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Local Merchants Utilizing Social Media More as Confidence Remains Flat

This week, MerchantCircle shared the results of its "Merchant Confidence Index," in which about 10,000 local merchants shared their confidence levels in the current economy. While confidence has remained generally flat, the index also found that many of these merchants are more prominently using social media as a free online marketing tool to increase their customer base and revenue.

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Opera: Most Mobile Data Consumption Comes at Night

Opera has released its new State of the Mobile Web report. In the report, Opera finds that 8:00pm through 12:00am are the peak hours for mobile data consumption.

"Regardless of differences in economy, culture or location, those four evening hours account for a disproportionate amount of mobile data consumption," the company says.

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What’s the Best Way to Market to Mobile Users?

Dynmark has released a report based on a study of creative marketing agencies’ use of mobile marketing. The firm spoke with figureheads from agencies including Ogilvy, Gyro HSR and Essence Media.

What ways do you use mobile in your marketing mix? Discuss here.

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The More People Read, the More Likely They’ll be to Choose an E-Reader Over an iPad

As you may know, eBook readers are getting cheaper. Yesterday Barnes & Noble lowered the price on its 3G Nook, forcing Amazon to also lower the price of its Kindle. Combine that with the popularity of the iPad, and the market for eBooks is growing.

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McAfee Studies What Teens Are Getting Away with Online

McAfee has released the results of a study today, finding that nearly half of online teens have shared personal information with strangers. The study looked at this and other areas of concern for parents.

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Google and Compete Reveal Data About How People Research and Buy Phones

Google and Compete teamed up on a study on consumers’ shopping habits as they relate to purchases of wireless devices and smartphones.

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What Coupon Searchers are Looking For

Retailers generated nearly $31 million in online coupon sales through in May, according to the site. That’s over a 42% increase compared to the same time last year, and that’s just through RetailMeNot.

The company has released a report looking at coupon usage and search behavior in the month of May. RetailMeNot says it’s in a unique position to track trends in the coupon industry, as it is the most highly trafficked coupon site and the only site with over 450,000 coupons for both online and in-store offers.

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Social Media Users Probably Not Doing Enough to Protect Their IDs

A new study conducted by the Ponemon Institute and sponsored by Experian’s found that people are doing little to protect their personal information on social networks, opening them up to increased vulnerability for ID theft. While about 80% of those surveyed expressed concern about security around social media, over half of them aren’t doing anything about it.

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Privacy and Security Still Obstacles for Check-In Services

uTest has released the results from a check-in services "Bug Battle" competition, in which over 300 users from about 40 countries reported bugs in popular check-in services Fousquare, Gowalla, and Brightkite. A total of 870 bugs were reported – technical, functional, and GUI bugs in the web and mobile apps of these three services.

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As YouTube Offers More “Credible” Content, Perception Still Lacks

YouTube has a lot of influence on people’s daily lives. It is often touted as the world’s 2nd largest search engine, and is by far the top online video destination.

Ipsos released some new research, seeking to understand how consumers engage with media brands, with a specific focus on popular online video and TV brands. YouTube was found to be the most engaging online video brand, as Google is happy to point out.

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Consumers More Likely to Buy From Ads on Media Sites Than Social Media?

The Online Publishers Association has revealed some findings from research on how brands are perceived across content in different online environments. Specifically, it looks at how environments like media publications (such as, iVillage,, Wall Street Journal, etc.), portal channels (such as AOL News, MSN Money, Yahoo Sports, etc.), and social networks (Facebook, MySpace, etc.) impact content and its advertisers.

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Can You Put a Dollar Amount on a Facebook Fan?

Facebook is bigger than anyone ever imagined it would be, and it’s not done growing. Businesses are finding more ways to use it to their benefit, and more people seem to be willing to get involved with brands on the social network.

What value would you place on a Facebook fan? Let us know.

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Yahoo Finds Need for Improvement in Online Reputation Management

Yahoo has shared the results of a survey that not only looked at how parents monitor children’s online behavior, but how adults take control of their own digital reputations. The survey (conducted among 2,003 Internet users in the U.S., ages 18–64) revealed the need for a great deal of reputation management education.

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Yahoo: Child Safety a Company Priority

Yahoo has released some findings from a survey about how parents monitor children’s online behavior. The company says it makes safety a company priority by supporting efforts to educate children, parents, adults, and communities about safe online experiences. Yahoo takes a "multi-faceted approach in promoting a safer online experience," Yahoo spokesperson Terrell Karlsten tells WebProNews.

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Survey Suggests Majority Oppose Taxes to Save Journalism

Update: NYT’s Brad Stone has written another post about Pulse. He quotes a spokesperson for the Times, who says, "We want to be clear that we are willing to work with Pulse, but only under our terms of use."

More here.

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Study Suggests Over Half Would Buy Android Tablet if Cheaper Than iPad

A new study from Retrevo (over 1,000 non-Retrevo users) looks at interest in the iPad ahead of Apple’s Worldwide Developers Conference next week. The company emailed WebProNews with a round-up of significant findings.

So without beating around the bush, let’s just get to them.

Study Highlights:

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U.S. Consumers Reportedly Go for Android Over iPhone in Q1

It’s been quite clear that Android usage has been growing steadily, but a report from the NPD Group finds that in the first quarter of 2010, Android devices actually outsold iPhones (still behind RIM) in the U.S.

Here are the market share numbers for sales in the first quarter according to the report:

RIM: 36%
Android: 28%
Apple: 21%

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Facebook Measures More of the World’s Happiness

You may recall Facebook’s Gross National Happiness project, it which it tried to measure happiness around the U.S. based on positive and negative words used with status updates. Now the company has taken the project on a more global scale.

They didn’t measure every country. They just measured the ones with the highest volumes of status updates in one of the languages they support: English, Dutch, German, Italian and Spanish.

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PayPal: Demand for Electronic P2P Payments Growing Rapidly

A study released this week sponsored by FIS, PayPal and NACHA, found that demand for electronic P2P payments and transfers is growing rapidly, and that the interest of making these and other payment transactions through an ePayment Portal is also strong.

According to the study, of those who were interested in the Portal concept, 70% would be likely to use P2P payment services within that Portal.

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T-Mobile Customers Bigger on Stocks, Bill Pay?

Last week, we saw some interesting findings from AdMob about smartphone usage. Now Compete has shared some of its own findings with WebProNews. The firm recently conducted a Smartphone Intelligence Survey.

About 47% of T-Mobile smartphone users use their phones to find local branches and ATMs, while 45% of AT&T users and 36% of Sprint users reported doing this (see chart #1 for data).

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Consumers Getting More Comfortable with Mobile Shopping

As you know, smartphone usage is on the rise, and that means more opportunities for businesses to sell to customers via their mobile devices. We often hear about how important mobile is to the marketing strategy and especially future strategies, but how much are consumers really into shopping from their phones?

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Good News for Google Buzz – Social and Email Top Mobile Priorities

An interesting study has been released by PR firm Ruder Finn, which finds that 91% of mobile phone users go online to socialize, compared to only 79% of traditional desktop users. Meanwhile, Americans are spending an average of 2.7 hours on the mobile Internet.

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More Marketing Dollars Shifting from Offline to Online

Econsultancy and Exact Target have released a report based on joint research, polling over 1,000 marketers about their brand reputation strategies. The research found that marketers are slashing their budgets for radio, TV, and print, while looking online to build their brand reputation. The firms say the research indicates there will be a 17% surge in digital marketing spending this year.

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As Companies Relax on Social Media, Threats Increase

Even as social media has grown to be a much more widely accepted form of communication among businesses over the years, there is still plenty of data out there depicting the flaws and setbacks that can occur when social networks are used in the business environment.

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Skype Sees Big Jump in International Calls

Skype announced that its share of international calling minutes has jumped by 50% year-over-year. This data comes from a new report released by research firm TeleGeography.

According to this report, Skype’s share of international calling minutes jumped to 12% from last year’s figure of 8%. Telegeography says that the volume of traffic routed via Skype is growing at an "astonishing" pace. The following graph shows the net increase in international phone and Skype traffic from 2005 to 2009.

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66% of Government Agencies Use Social Networking

A recent study came out this week from the Human Capital Institute and Saba about government organizations’ use of social networking and collaboration tools. The study looked at the effectiveness of social networking in conducting government work, how agency type affects the use, and perception of social networking, and the future expectations and barriers for its use.

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Enterprises Seeing Increased Complexity at Data Centers

Symantec has put together its "State of the Data Center" report, which is the product of a survey of 573 businesses in 26 countries.

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Google Shows How People Have Been Searching

Before 2009 came to a close, Google provided a look (as always) at the most searched for terms of the year. It showed the top ten fastest rising and fastest falling terms on both a global scale, and in the U.S. Globally, "Michael Jackson" was the fastest rising, while "Beijing 2008" was the fastest falling. In the U.S., "Twitter" was the fastest rising (just above "Michael Jackson", and "John McCain" was the fastest falling (just over the Olympics).

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Using Facebook Traffic to Drive Brand Loyalty

WebProNews recently covered a study from Chitika, which found that Facebook was the most valuable social media tool for driving repeat readers to content sites. The study was based on 33 million unique users across Chitika’s publisher network in September. It compared the number of visitors coming from major traffic sources Digg, Facebook, Google, Yahoo, Bing, and Twitter, to the number of times those visitors came back to the referred site.

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Does an Organic Search Presence Help Paid Result Performance?

A study from a couple of NYU Stern professors has found that organic search engine results can play a direct role in whether or not a paid listing is clicked. Basically, if this research is any indication, if your business has both a paid result and an organic result appear at the same time, you have a better chance of your paid result getting clicked than if the organic result had not appeared.

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Social Media Will Not Replace Search

Nielsen has shared some interesting findings from its research on how Internet users discover content. The research mainly focused on how content is found through search, portals, and through social media.

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Google Finds Moms to Be Search Pros

Google recently partnered with BabyCenter on a joint research study looking at how moms use search. Google says they arrived at four truths about moms and search:

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40 Million Reasons You Need a Mobile Web Presence

Opera is reporting that usage of its Opera Mini mobile browser has jumped 11% in just a month, around the world. In addition, they say data transfers have gained 16%.

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Mobile Banking Trends Accentuate Mobile Growth in General

Mercatus released the results from an interesting survey about the mobile offerings of banks. According to the firm’s findings, banks that offer mobile financial services can increase their new customers acquisitions by as much as sixty percent.

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Is Retargeting the Most Under-Utilized Marketing Strategy? and the Search Engine Marketing Professional Organization (SEMPO) have shared some interesting findings from a survey about online ad technology. The two organizations found that there is a lot of untapped opportunity for retargeting in online advertising.

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Portuguese Internet Users Reached Nearly 4 Million in September

comScore released findings this week from a study of the online habits of Portuguese Internet users. Interestingly, they found that the Portuguese Internet audience grew to nearly 4 Million users in September.

Over 3.8 million people age 15 and older accessed the Internet from a home or work location in Portugal in September, viewing an average 1,843 pages and spending an average 1.9 hours online per person during the month.

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Yahoo Survey Finds Optimism for Holiday Online Retail

Yahoo conducted a survey of small business online retailers to find out how they think they’ll perform this upcoming holiday season compared to previous years.

"Surprisingly, based on the current economic landscape, the results show an optimistic outlook, with over 60 percent of the Yahoo! merchants surveyed expecting sales to be the same as most years or even stronger," a representative for Yahoo tells WebProNews.

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Online Shoppers Have Bigger Holiday Budgets Than Offline Shoppers

Compete has shared some findings from a new study on consumer holiday shopping behavior. According to the firm, active online buyers (consumers who intend to spend over 30% of their holiday budgets online) have bigger budgets than other shoppers. Furthermore, they are more likely to spend that money on Black Friday.

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Americans’ Social Media Habits Highlight Business Potential

Euro RSCG released some interesting findings from a study exploring the different ways Americans are using social media to "redefine their lives." The study looked at 1,228 social media users in the United States.

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Consumers Are Looking for Offers on Social Networks

Razorfish has released a wealth of interesting data about consumer online behavior, and a good deal has to do with social media and brand interaction. For those struggling to find the right use of social networks for their business, the data is worth paying attention to.

The data is based on a survey of 1,000 consumers in the US, about half male and half female. They cover four major age groups and 10 major cities.

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Google and Heineken Study Search for Branding

This week Google released some findings from a test Google Netherlands conducted with Metrixlab, Heineken, and Heineken’s agency Twist. They set out to find what effects paid search ads had on branding, and were quite pleased with the results.

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Internet Explorer Losing Market Share in Europe

Research from AT Internet Institute indicates that Microsoft is losing European market share in the web browser sector with Internet Explorer. The firm says IE is being seriously shaken up by rival browsers across the continent.

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Usage of Mobile Web and Apps Doubles in 2 Years

According to AdMob, which claims it is the world’s largest mobile advertising platform, mobile web and application use has doubled over the past two years. In September, the firm received over 100 million ad requests from 14 countries, and over 10 million ad requests from 64 countries.

AdMob released its Mobile Metrics report for September, which highlights the rapid growth in usage of mobile web sites and apps on new devices in the past year.

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People 18-24 Would Rather Give Up Social Networks Than Email

The Participatory Marketing Network (PMN) and Pace University’s Lubin School of Business have shared some interesting findings from a study that found Generation Y (commonly considered the "Net Generation") would abandon social networks before abandoning email or texting.

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Report: Online Video the Top Priority in Marketing

TurnHere has shared the results of an interesting survey on current and future trends in online video among brands and marketing agencies. The survey found that online video has and will continue to have a prominent place in the arsenal of marketers. It should be noted that TurnHere is an online video company.

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Does Size Matter in Display Advertising?

Eyeblaster released its Research Global Benchmark report for 2009, which provides an analysis of the performance of different types of display ads like banners and rich media ads. The research found that while clickthrough rates for standard banners improved with an increase in size, size did not factor into the performance of clicks on rich media ads.

"In rich media, size is only one component of banner visibility on the site," says Eyeblaster.

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Consumers Not Happy with Mobile Web Sites

Web app company Gomez, Inc. released the findings of a study on consumer mobile web experiences today, and found that most of them aren’t happy with the performance of mobile web sites in general.

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What Twitterers Want: News

Twitter can be a lot of things for a lot of different people. However, according to online ad network Chitika, more of them want news than anything else. Chitika released results from a study of its users, looking at what Twitter users want.

Chitika categorized the sites that get the most links from Twitter. Here’s how it shakes out by genre according to the ad network:

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Study: More Companies Ditching Old Media Habits for New

A new study from King Fish Media, HubSpot, Junta42, and UpShot found that where traditional advertising was once a "foregone conclusion" and a focal point of all marketing efforts, companies are now "revising old formulas" and creating new ones. They find that companies are abandoning other’s media platforms in favor of creating their own original channels and content.

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Email Not Just Alive, But Use Increasing

ExactTarget released some new findings today about email use, finding that it is increasing, with social media and smartphones playing key roles.

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Online Video Viewing up 25% Per Viewer

Nielsen released its latest findings on online video usage in the United States today. The firm found that time spent viewing online video is up 25% per viewer, year-over-year. In addition, they found that total streams were also up 25%.

The Nielsen Company reported overall online video usage and top online brands ranked by video streams for the month of September. Here are a couple of charts documenting their findings:

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Study: Half of Traffic to UK Sites Comes from Online Marketing

The AT Internet Institute conducted a study comparing investments in online marketing campaigns among France, Germany, Spain, and the United Kingdom. The firm’s findings are that the UK far exceeds the other three countries in this realm.

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Report: Paid Search Spend Up 10%

SearchIgnite has released a report, which indicates that paid search spending in the United States was flat year-over-year in the third quarter, yet up 10% quarter-over-quarter. This comes largely from multi-channel retailers, who increased paid search spend by 40% in the quarter, according to the firm. This is despite flat conversion rates and average order value.

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10% of Display Ads in Major US Markets Locally Targeted

comScore has released the results of a study on locally targeted online display ads in the US, which focused on four major markets: Atlanta, Chicago, San Francisco, and Washington D.C. In these areas, the results indicate that about 10% of all display ads are locally targeted.

"Locally targeted ads are an increasingly important component of the digital ad landscape because they represent a more efficient allocation of ad dollars," said comScore vice president Brian Jurutka. Here’s a look at some additional numbers:

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Google: IT Departments Moving Toward the Cloud

Google has been pushing Google Apps use big time this year. They took out billboard space, and they recently sponsored a survey about IT departments and cloud computing.

The poll covered 1,125 IT decision-makers. Google has prepared an entire report based on the findings, which is available for perusal here (pdf).

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Most Enterprises Taking Social Media Seriously

Deloitte, Beeline Labs and the Society for New Communications Research have released findings from a study of companies sponsoring online communities. The study found that enterprises are continuing to invest in social media tools and online communities.

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Marketers Ignoring Customer Feedback from Social Media

A Social Media Survey conducted on behalf of PRWeek and MS&L by PRWeek and CA Walker found that marketers don’t make changes to their products based on customer feedback, despite monitoring feedback being one of the most common business uses of social media in the first place.

The survey found that 70% of marketers say they’ve never made a change to a product or marketing efforts based on feedback from consumers on social media sites.

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54% of Businesses Prohibit Employee Social Media Use

New research from Robert Half Technology indicates that over half of chief information officers (CIOs) do not allow employees to visit social networking sites for any reason while they’re at work. This information comes from a survey of 1,400 CIOs from companies around the US with 100 or more employees.

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The Most Loyal Traffic Comes from Facebook

There’s no question that search engines can be a tremendous source of traffic. Social networks are also proving to be big traffic generators for a lot of content producers, and Twitter is one of the big ones.

However, it is Facebook and Digg that are driving the most repeat readers according to a study conducted by online ad network Chitika. Traffic is great, but traffic that returns is even better.

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Report Says Bing Sees First Monthly Decline

According to comScore, Hitwise, and Nielsen, Bing gained ground in August, but StatCounter has released info indicating that Bing has experienced its first monthly decline in the US, in September.

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Good Chunk of Holiday Spending Will Be Online

Nielsen has shared some findings from research involving how American consumers intend to spend their money during the upcoming holiday season. About 42% expect to spend less.

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Nielsen Says Most Social Media Users Rich and Urban

Research from Nielsen indicates that wealthier people and people who live in big cities (at least in the US) are more likely to use social networks than people with less money that live in smaller towns.

Nielsen Claritas, a branch of Nielsen that looks at segmentation in consumer behavior, says that there is a "marked difference" in the demographic makeup between the two largest social networks – Facebook and MySpace. According to Nielsen Claritas:

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Survey: Online News Credibility Increasing

For the second year in a row, ARAnet has shared survey results about the news consumption habits of Americans. This year’s survey found that Americans are increasingly turning to online sources, as well as radio for their news, while going less to daily newspapers and television.

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Obvious: People Don’t Want to Pay for Online News

Paid Content UK conducted a Poll with Harris Interactive, asking respondents how much they would pay for online news, and what they would do if they’re favorite news sites started charging. The findings, perhaps not so shocking, indicate that users basically don’t really want to pay.

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Most Businesses Implementing Social Media Without Measuring ROI

Mzinga and Babson Executive Education recently conducted a survey, which examined the adoption, use and current state of social technologies in business. The findings revealed that 86% of respondents use social technologies in one or more areas of business, including marketing, internal collaboration/learning, customer service and support, sales, and HR.

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Twitter the Most Dangerous Network?

Crowd Science revealed some interesting findings from a survey on Twitter use today. It would appear that Twitter is the most used social network by drivers. I’m not sure if that’s the kind of endorsement Twitter wants (the most dangerous network), but its short-form texting-like format caters to the mobile user.

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Conversions 11% Higher When Customers See Security

McAfee released results from a study of 163 million online shoppers, and found that the majority of them are "digital window shoppers." In other words, they start shopping on a site, leave for a period of time, then return later to complete the sale.

According to McAfee’s findings, conversions were 11% higher for digital window shoppers who were shown a security cue, and the longer it took a customer to complete a sale, the more responsive they were to security cues.

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eBay Named Most Trusted Brand in America

TRUSTe has released the results of its analysis of the privacy practices of the largest brands in the US, and found that eBay is the most trusted company. Other web brands in the top ten include WebMD, Yahoo, and Facebook. Interestingly enough, Google didn’t crack the list.

Here is the top ten:

Top Ten Trusted Brands

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Facebook Creeping In on LinkedIn’s Territory?

According to comScore, one of the fastest growing online categories over the past year has been Job Search. This is not surprising news by any means.

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Consumers Want Nothing to Do with Mobile Ads?

Just on the heels of survey results from Compete indicating that many smartphone owners are open to targeted ads, Chitika has shared some findings of a study that suggests mobile users are "extremely ad-wary."

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Phishing Down, But Probably Only Temporarily

Spam is rising as we get closer to the Christmas holiday season according to Symantec, although they do say that phishing is down. The company has shared some findings from its September State of Phishing report.

According to the report, there was a 45% reduction in phishing attacks between July and August. Symantec says this will likely be a short-term lull, however, reflecting the end of a particular toolkit attack on social networking sites.

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Geography Not Too Valuable in PPC Bid Management

A study that the Rimm-Kaufman Group began in early August set out to find out if certain regions and specific zip codes play significant roles in paid search conversions. The thinking was that low-population areas with fewer brick and mortar stores are usually more successful for catalogs, so perhaps the same would be true with paid search.

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Study Suggests Facebook Better for the Brain Than Twitter

Results from a recent study indicate that Facebook may actually be good for your brain, while services like Twitter and YouTube may not be, at least when it comes to the part of the brain that deals with memory.

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Tips for Mobile E-Commerce Success

According to comScore, over 63 million people in the US use the mobile Internet, with 35% of those people accessing it on a daily basis. eMarketer says that over 70 million US mobile phone users will access the Internet from their device in 2009.

eMarketer also says that mobile e-commerce is still in its infancy though. While some retailers are ahead of the game, many are still "watching from the sidelines," and planning their mobile commerce strategies.

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Digital Lifestyles on the Rise for Americans

Forrester Research conducted a survey, which shows that Americans of all ages are continuing to adopt a digital lifestyle. They surveyed nearly 48,000 people, and the survey includes 1,400 data points and data on 378 US brands. Forrester says this is the largest ongoing survey in the world to explore consumer attitudes, ownership, and use of technology.

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US Ad Spending Saw 15% Decline in Early ’09

A report from Nielsen indicates that ad spending in the United States fell 15.4% in the first half of the year, compared to the first half of last year. Preliminary estimates show that US ad expenditures fell over $10.3 billion to a total of $56.9 billion.

"While some of the larger categories have cut back spending, we see others that continue to raise the ante on their media investments," said Annie Touliatos, VP for Nielsen’s advertising information services.

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Global Search Market Grows Tremendously YOY

comScore has released some new numbers for the global search market. The highlight of the findings is that the market draws over 100 billion searches per month.

To be more specific, over 113 billion searches were conducted in July. This is a whopping 41% increase from a year ago. Obviously, Google sites received the bulk of these searches.

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App Store Gets Twice the Downloads of Android Market

New findings from AdMob indicate that twice as many paid apps are downloaded per user on Apple App Store compared to the Android Market. This information comes from AdMob’s Metrics Report for the month of July.

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Survey Finds 30% of College Faculty Use Twitter

Faculty Focus released some interesting findings from a survey about Twitter usage and trends among college faculty. They surveyed about 2,000 faculty members and found that about a third of the respondents say they use Twitter. Over half say they have never used Twitter at all.

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Opera Reports Global Mobile Browsing Trends

Opera released its monthly report on the state of the mobile web. The report looks at the link between downloads and usage by Opera Mini users. Reports say that Opera Mini is the most widely downloaded mobile app, so this is quite significant.

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Google on Online Ads Boosting Offline Sales

Google is talking about how online ads can boost in-store sales at a couple of its different blogs today. The first one looks at the relationship between POS (point of sale) and O2S (online to store).

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Study Looks at Email Deliverability Issues

eMarketer points to a recent study from return path, which shows that email marketers may be having more trouble getting their emails delivered than they realize. According to the firm, over 20% of mailings in the US and Canada are not reaching their intended inboxes.

We’re talking about permission-based email marketing here. Return Path says:

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Test Indicates Domain Front Running a Non-Issue

Domain front running is when "insider information" is gathered by a party from monitoring attempts by an Internet user to check the availability of a domain name, and then that info is used to by that party to register that domain name.

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Which Marketers Are Using Which New Media Strategies?

the Association of National Advertisers along with B2B Magazine released results from a survey, which found that marketers are increasingly using social media platforms. No surprise there. What’s more interesting is how they are using them.

According to the results, about 66 percent of marketers utilized social media this year, up from just 20% in 2007. Half of those surveyed use viral videos, up from a quarter in 2007.

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Journalists Not Protecting Themselves Online

BPM Forum and AVG Technologies released some interesting findings from the Protect the Press Poll, a survey of the cyber security habits of the working press. The biggest takeaway is that the supposedly well-informed members of the press are no better at protecting themselves online than the average user.

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Online Back-to-School Shopping Not Too Popular

It doesn’t look like too many people plan to do their back-to-school shopping online. eMarketer looks at a combination of studies from BIGresearch and the National Retail Federation, Deloitte, and OfficeMax. These studies paint similar pictures, and they just don’t show too many intentions from parents to turn to the web as the school year draws near.

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Is Facebook Killing Your Employees’ Productivity?

On the heels of a study indicating that social media can significantly impact a brand’s bottom line positively, another one has come out saying that Facebook is costing companies productivity.

To be more specific, the new independent study from Nucleus Research is saying that Facebook costs companies 1.5 percent of total productivity, and that one in every 33 employees has built their entire profile during work time.

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