All Posts Tagged Tag: ‘studies’

Small Businesses On What Would Help Them Sell More Online

Small Businesses On What Would Help Them Sell More Online

A study recently released by Assurant Solutions finds that over 40% of small-to-midsize businesses say the reasons they have a hard time competing with larger e-tailers is a lack of product expansion opportunities and IT integration skillset. The survey polled 450 merchants across the United States in an effort to gauge the state of ecommerce for smaller businesses. “SMB merchants …

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Facebook Sees Drastic Decline in People Posting Statuses, Photos, According to Study

Facebook Sees Drastic Decline in People Posting Statuses, Photos, According to Study

According to a report from GlobalWebIndex, Facebook users aren’t sharing as much as they used to. In the last month, 33% of users surveyed said they updated their status. A year ago, that number was 50%. And in the same time period, 37% said they shared photos, down from 59% a year ago. Facebook denies that its users are sharing …

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Google’s 65/100 Is The BEST Score on New Digital Rights Survey

Google’s 65/100 Is The BEST Score on New Digital Rights Survey

How are Google, Facebook, Twitter, and other major tech companies protecting your digital rights? No so well, according to a new study. Google scored a 65 out of 100 in the inaugural Ranking Digital rights Corporate Accountability Index, which you might think sounds pretty bad. But Google’s 65%, a ‘D’ on the grade scale with which you’re likely familiar, is …

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Over Half Of Retailers Struggle To Identify Most Valuable Customers Despite Data

Over Half Of Retailers Struggle To Identify Most Valuable Customers Despite Data

Yes Lifecycle Marketing has a new study out finding that half of retailers are struggling to identify and and engage their most valuable customers, even though they know information like full names, phone numbers, and purchase histories. It also found that 42% claim their store associates know nothing about in-store customers, which the company says indicates that a lack of …

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Google Could Easily Rig an Election with Search Results, Says Study

Google Could Easily Rig an Election with Search Results, Says Study

Search results wield the power to color one’s view of any person, place, or thing. This is a given. And being the far-and-away biggest search engine in the world, Google wields most of that power. Of course, in order to sleep at night, we all have to assume that Google will, ultimately, restrain from using that power to nefarious ends. …

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Apple Music Sees 48% of Trialers Stop Using the Service, Says Study

There’s a new study out about Apple Music, and it suggests that a lot of people have given up on the company’s new streaming service. According to a MusicWatch survey of 5,000 US consumers, 48 percent of those who have tried Apple Music have stopped using the service. And only 11 percent of iOS users are using Apple Music. “In …

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Important Email Marketing Findings To Consider Ahead of the Holidays

Important Email Marketing Findings To Consider Ahead of the Holidays

Email continues to be one of the best ways to reach consumers, and thankfully, many of them are happy to get it from businesses they’re interested in. This is good to know as the time for holiday marketing planning approaches. To you intend to make email a substantial part of your holiday marketing mix? Let us know in the comments. …

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If You Think There’s Nothing Left To Get Out Of Google+, You’re Wrong

If You Think There’s Nothing Left To Get Out Of Google+, You’re Wrong

So Google+ didn’t exactly turn out to be a Facebook killer, and the company has been backing off of its previous efforts to force it onto users of its other products. People are saying things like, “Google+ is dead,” as they have been for years, but it’s not. It’s just not what it used to be. Do you see any …

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Salesforce Report Looks At Social Media Ad CPM Trends

Salesforce released its Social.com Q1 2015 Advertising Benchmark Report, analyzing data from over a trillion ad impressions and hundreds of millions of dollars in ad spend across Facebook, Twitter, and LinkedIn. According to the report, the overall CPM decreased by 11% globally to #3.30, which the company says reflects normal seasonal trends (with higher costs in Q4 due to the …

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Study Slams Google For ‘Reducing Social Welfare’ With ‘Lower Quality Results’

Columbia Law School professor Tim Wu and Yelp collaborated on a study of Google’s search results, and have declared that Google is hurting the consumer experience of search results by favoring is own content which in some cases may be inferior to organic results that would otherwise be surfaced. The paper was presented at Oxford University’s Antitrust Enforcement Symposium, and …

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Do More Posts On Social Media Get You More Followers?

In case you were thinking simply increasing the frequency of your social media posts would get you more followers, a study is out from Clickable to prove you wrong. Granted, the study looks at major brands as opposed or medium-sized small businesses. They looked at major brands across various industries and came to the same conclusion throughout: posting more often …

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Your Security Questions Aren’t Providing Much Security

Everyone’s favorite food is pizza, so when a site asks you to provide an answer for the security question What’s your favorite food, don’t say pizza. Providing answers to security questions is something we’re all very familiar with, as it’s been a tool for account security and recovery for a long time. But are these security questions even that secure? …

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Facebook Status Update Engagement Down 72%

Simply Measured has a new report out evaluating the performance of the Facebook efforts from the top brands. The findings may help businesses of all sizes plan their own strategies. What strategies have you found to work the best in recent months? Share your thoughts in the comments. The study looked at data from 11,522 posts by 96 brands, 1,172,091,468 …

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There’s a Good Chance Your Tinder Match Isn’t Single

Not that anyone on Tinder would care, but a new report says that there’s a pretty good chance the person you just matched is already accounted for. The study, published by Global Web Index, says the 30% of Tinder users are married and another 12% are “in a relationship”. So it’s pretty much a coin flip on whether you swipe …

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Only 60% of Parents Admit to Facebook Spying on Their Teen

In what appears to be a study conducted in a room full of liars, Pew reports that only 60% of parents admit to checking up on their teenagers via social media. That means that 40% of parents have never, ever, not even once peeked at their 14-year-old’s Facebook profile, Twitter page, Instagram profile, or anything. Even accounting for parents who …

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Teens, Get the Hell Off Your Phones and Drive

This post is brought to you by cranky old men everywhere. Teens, put down your goddamn phones and look at the road. Stop changing tracks on Spotify, stop texting bae. Stop dancing with your friends and looking at stuff in your passenger seat. Please look at the road. You’re going to die. Check out this two minute video from AAA: …

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Twitter Is Playing Whack-a-Mole with ISIS Accounts

Twitter has ramped up its own war with the so-called Islamic State, suspending more and more pro-ISIS accounts with every passing month. A recent report from ABC News quoted people familiar with the operation as saying Twitter has suspended at least 2,000 individual accounts linked to ISIS and ISIS supporters. And while that seems like a lot, it’s barely cracking …

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Study: Email Fatigue Not An Issue In Q4

Return Path has a new study out looking at consumer email behavior in Q4 2014. Its main finding is that instead of experiencing “email fatigue” during the holiday season, consumers welcomed more messages from retailers. This “contradicts common theories about email overload,” a spokesperson for Return Path said. The study found that the average consumer inbox received fewer than ten …

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Smaller SMBs More Afraid Of Increasing Online Marketing Budgets

Last month, BrightLocal released some research looking at SMBs’ marketing strategies and budgets. It found that 34% of respondents allocate less than 10% of their marketing budgets to online channels while 50% allocate less than 30% and only 29% allocate over 70%. We spoke with BrightLocal CEO Myles Anderson about some of the study’s findings. He told us, “I found …

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Weight Loss Counseling Research Needed, Shows Study

As obesity rates in the U.S. continue to climb health researchers have begun to study many different factors that can affect weight. A new study suggests, however, that there may not be enough research into how doctors can encourage already-proven methods for weight loss. The study, published in The Journal of the American Medical Association, reviewed studies about how doctors …

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Global Warming Caused Mass Extinction 55 Million Years Ago, Shows Study

As politicians continue to debate climate change, researchers are hard at work trying to predict what humans can expect as the planet continues to warm. Even with plenty of research, the many variables involved in climate change make the future uncertain. What does seem certain, however, is that humans are ill-prepared. A recent study published in the journal Paleoceanography has …

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Weight Loss: Faster Diets Are Good Too, Shows Study

American adults are more obese than ever and still growing larger. It’s a problem that millions struggle with and one that helps make weight loss a billion-dollar industry. Though fad diet books are immensely popular, slow and steady weight loss has long been recommended by health professionals. Now new research is showing that quick-loss diets might actually have some merit. …

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You Probably Shouldn’t Text and Drive with Google Glass Either, Says Study

If one of your reasons for possibly purchasing Google Glass is safer communication while driving, you might want to rethink your assumptions. In what he’s calling the first study of its kind, University of Central Florida researcher Ben Sawyer has tested the notion that texting with Google Glass while driving is safer than doing it the old fashioned way. What …

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Weight Loss Aided by Spinach Extract, Shows Study

For decades now advertising has promised to help people lose weight using a variety of products, but none of the pills, diets, or programs have ever proved to be the miracle product that consumers crave. As Americans continue to grow larger, however, even products that help a little could end up contributing significantly to public health. A new study published …

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Global Warming Made Worse by Human Eating Habits, Shows Study

In recent years reports on global warming have shifted away from firmly establishing a human connection to the phenomenon and have instead begun warning of the dire consequences humanity might face as a result of climate change. An Intergovernmental Panel on Climate Change (IPCC) assessment report released in April of this year warned that humans are “ill-prepared” for climate change …

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Diabetes in Adolescents Linked to Antipsychotics

As the prevalence of diabetes around the world rises, more researchers are turning their attention to the disease and its possible causes. Some medical researchers are focusing their efforts on juvenile diabetes, research that may help to curb rising diagnoses of type 2 diabetes among adolescents. A new study published in this month’s issue of the Journal of the American …

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Weight Loss Harder For the Poor, Shows Study

As Americans continue to grow larger, the weight loss industry continues to rake in billions of dollars each year. Books, medications, meal programs, and diet gurus all sell solutions to the U.S. weight problem, but it now appears that weight-loss success may more difficult to achieve for Americans who are struggling financially. A new study published in the American Journal …

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Is Your Organic Social Reach As Bad As You Think?

Getting organic posts in front of users on social media has become increasingly difficult for brands – particularly on Facebook, which has been quite open about its reduction of organic reach (even if some find its stated reasons a little questionable). What actions have you taken in your social strategy in response to organic reach decline? Share in the comments. …

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Marijuana Legalization: Colo. Youth Smoking Less Pot

It is a statistic that flies in the face of everything that legalization opponents thought. Despite dire prognostications to the contrary, a new survey by the Colorado Department of Public Health and Environment reveals that high school-age use of marijuana has dropped from 22% to 20% since pot was legalized there. The thing that makes this even more stunning is …

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Long-Term Care Needs Improvement For Dementia Patients, Shows Study

The baby boomer generation is now aging, a situation that is bringing with it a new set of challenges for the U.S. This demographic shift is being most strongly felt in the healthcare industry, where the already burdened American health infrastructure is preparing for an influx of millions of new elderly patients. The Affordable Care Act included new attempts to …

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