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Strategy Articles

Deep Linking Strategy for Content Sites

Linking – what a mess if you don’t know what’s going on. Either linking is “IN” or it’s “OUT” according to what you read these days.

Killer Online Marketing Strategy Goes Offline

One of the greatest ways to generate new marketing strategies is to look for new ways to apply proven techniques.

Some Technical Strategies for Enhancing Smart Devices

The expectations of users are becoming increasingly high. They expect user friendly interfaces. They expect the ability to connect your devices to their systems.

Advanced Landing Page Strategy

What you are about to read is the strategy for an advanced landing page concept called the Baxter Grabber. You will read what elements comprise the landing page as well as the one element that allows the Baxter Grabber to excel above and beyond any other landing page concept in existence today.

Im Rubber, Youre Glue Corporate Strategy

Trademark infringement lawsuits while worrisome in the short-term, is ultimately much ado about nothing.

Two kinds of Advertising for a Marketing Strategy
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Advertising is the lifeblood of any business. If you do not learn how to advertise your products and services both efficiently and effectively, you won’t be in business long. While the Internet has lessened or eliminated many of the costs normally associated with starting and running a small business, and it’s now easier than ever, you’ll never realize significant profits if you don’t grow your business through effective marketing.

Three Way Linking – Webmaster Strategy

For many years SEO experts were happy with two way linking or reciprocal linking but in due time researchers anticipated a change in Search Engine’s Algo.

Atlas Search Focuses on Marketing Strategy

At AD:TECH New York, Atlas DM released two cases studies demonstrating the success agencies and direct advertisers are having with Atlas Search, the industry’s first integrated search marketing and online campaign management system.

Copernic Initiates European Market Penetration Strategy

Copernic and its international business development partner Contraco initiated a European market penetration strategy by announcing German, French, and Dutch versions of the award-winning Copernic Desktop Search (CDS) product, with an Italian version soon to follow.

The Hidden Traffic Strategy That Skyrockets Your Profits

If you agree that traffic is the true currency of the web, then you’d want to read this article very carefully

The Role of the Business Model and Strategy for Business

People will always stress that having a well researched business plan is key before you start your business. Although creating a business plan is often an important step in the evolution of a business, particularly if you need financing or you are not experienced at running a business, it is not necessarily the essential first step.

Keeping in Touch: The Surefire Client Retention Strategy

Want to know the secret that all successful independent professionals and small business owners possess? The savvy ones know that the secret to long-term success lies in keeping in touch with their clients.

Testimonials as Linking Strategy – Twist to Link Campaigns

Standard, well-worn marketing techniques sometimes gain some polish when you rework them a bit. Everyone knows that happy customer testimonials are a valuable addition to your business marketing materials and your web site. Glowing comments from those who have had a good experience with your product or service are successful relationships with your customers and clients – publishing them on your web site shows visitors how successfully you have dealt with previous customers.

Power packed linking strategies

If you’ve been sitting and wondering why the traffic to your website is trickling in to your website ever so slowly then this article is intended to help you add some much needed oomph to your marketing campaign by using a linking strategy.

Hunting For Online Directories – The In Depth Strategy

Directory marketing can help boost your companies performance a great deal. Not only will you get qualified leads for your business, your web site will also increase it’s traffic ranking a tremendous amount.

Lycos Launches Vertical Strategy with Discussion and People Search Products
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Lycos U.S. recently launched a Discussion Search product that should be a hit and a People Search product that might charitably be called a sacrifice bunt.

5 Explosive Marketing Strategies For Exponential Business Growth!

Do you know the answer to this question?

The Definitive Link Building Strategy

If you’ve gone through all the hard work of a link building campaign, you expect to be rewarded with some impressive links. The reality is that many people are disappointed with the trickle of links and the trickle of traffic that their efforts produce.

Satisfied Employees, A Powerful Marketing Strategy
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Even in today’s still uncertain economic times, there are companies who are doing extraordinarily well. Why is it that some companies are thriving while others are barely making it? You can always blame the economy, but is that the only reason? The answer could be as simple as how respected and appreciated your staff feels.

The Strategy of Search

There’s a reason not every chess piece moves the same way. Together, you can use the tactical advantages of a knight, a queen or a rook to execute your strategy. There are chess players that react to every move as it comes, playing the game at a purely tactical level. This is the way most of us start (and pretty much still the way I play). You don’t think ahead to what the next move could be. Strategy plays no part. Each turn, you look at the board and make what appears to be the best move.

PR: The Wildcard Marketing Strategy

What is the true purpose of public relations and how can it really help impact the growth of your small business? In order for the media to succeed, they need information that is both useful and entertaining for their readers. This is where you, the business owner or marketing executive, come in.