Strategy Articles

7 Free Search Engine Resources You Should be Using Now

Ask any business person who’s website is at the top of the search engines if his/her site is making money, and the answer is almost always “yes”.

Word-of-Mouth Marketing Gets BtoB People Buzzing

I just heard that I was quoted in BtoB Magazine on word-of-mouth marketing (WOM). Richard Karpinski wrote the piece which, from what I can tell, is one the the first articles on WOM for B2B marketers.

Blogs Away: Why Blogs Are Important To Market Strategy

It is a “whodathunkit” kind of thing, isn’t it? A web log, with its straightforward elegance, its honest and reciprocal dialogue, its inexpensiveness (though time is money), has become the next darling of marketing and public relations-a real time, two-way walkie-talkie, a bulletin board of instant feedback.

US Intellectual Property Official Asks Sixth-Graders For Help

Under Secretary Jon Dudas discussed illegal downloading and software piracy with Utah schoolkids recently.

Your Search Engine Optimization Strategy: Make Love, Not War

When it comes to search engine optimization strategy, there are basically two camps – those who view search engines as adversaries to be conquered at any cost and those who regard search engines as partners in their online marketing efforts.

P&G’s Blogging Secret

PR Machine noted recently that P&G is now marketing via blogs. According to AdRants, it’s via a …

Blogs Now Part of the Marketing Strategy

If you want to gain a deeper understanding of the changing field of communication your blog exists in …

An Internet Marketing Strategy that Works
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These days an internet marketing strategy plays a vital part of small business marketing strategies (or any size business marketing strategies for that matter). Web site marketing is an important part of just about any business, small or large.

JDS Uniphase Initiates Business Transformation Strategy

JDS Uniphase announced a key milestone in its transformative business strategy to achieve profitability and increase corporate agility by reducing cost structure and eliminating non-core products.

Adobe Buys Macromedia, Two Platform Strategy

Adobe acquired Macromedia for $3.4 billion in stock. What’s interesting about this deal is how the combined company has two web platforms, .pdf and Flash, and neither are web friendly.

Business Marketing Strategy

The term business marketing strategy might sound like it is esoteric or stratospheric, so let’s take the mystery out of it so you can devise and implement your own business marketing strategy that fits in to your small business plan.

Google’s Communication Strategy – Wrong, wrong, wrong!

As i navigate around the blogosphere, and the Search forums i keep hearing the same thing: “Google is not part of the conversation”.

Should Blogs and RSS Be a Part of Your Lead Generation Strategy?

Scoble’s Link Blog pointed me to this interesting article by Pheedo’s Bill Flitter … A Sound Case to Include Blogs and RSS in Your Marketing Mix.

Intranets : Strategy First, Usability Second

More and more intranet teams are buying into the need for usability. However, usability is not a strategy, and without a clear strategy, usability can become a pointless, wasteful and counter-productive exercise.

Are You Using a Chess or Checkers Marketing Strategy?

Until the day I learned to play chess I loved playing checkers. Both games require a strategy that maximizes a player’s ability to capture her opponents pieces without first losing her own.

Accessibility Branding Strategy

Lately I’ve been thinking about css based layouts and how everyone and their brother are jumping on the css bandwagon.


Chairman and CEO of HP, Carly Fiorina has been let go by the company over differences in business strategy.

An SEO Strategy Your Competitors May Not Want You to Know
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The Internet has dramatically changed society and the manner in which business and individuals communicate.

An Often Overlooked Strategy for Getting Your Foot in the Door

Most companies are constantly seeking efficient and cost effective marketing and promotions strategies. It’s likely they are also seeking strategies to increase sales through obtaining key information. Regardless of the industry, almost everyone has heard or read arguments saying sales and marketing are separate, while at other times hearing and reading they are interconnected.

Early Bloggers Show Way To The Corporate Tipping Point

Gapingvoid talks about the corporate tipping point, “…the point where blogging stops being the supposed realm of freaks, weirdos […] and starts being …

McData Accelerates Data Center Strategy

In a major acceleration of its Global Enterprise Data Center strategy, McDATA will acquire Computer Network Technology (CNT).