I’m new to blogging personally but I’m not new to opt-in email. Believe it or not email is still used by millions of people as a way to read content (email newsletters).

The search landscape is changing so fast that half of what we knew a year ago about…

As with any successful project, clear definitions of the overall strategy and the tactics necessary to achieve that strategy are essential.

I’m watching Ray Ozzie on stage in San Francisco. All Microsoft employees can watch it live. I LOVE our intranet (Microsoft’s).

According to the ISP Interland’s Summer 2005 Small and Medium-sized Business Barometer, SMB’s are getting a return from their Internet marketing strategy – company websites are providing valuable leads and sales.

If public relations tactics like special events, brochures, broadcast plugs and press releases dominate your answer, you’re missing the best PR has to offer.

I’m listening to AOL’s CEO Richard Parsons who is on Charlie Rose. I like him. I want to have dinner with him someday

A marketing strategy is a series of actions intended to accomplish a specific sales goal. For example, an advertising strategy for a new product or service.

Paul Chaney has a good post on Mavens’ – a term used in Malcolm Gladwell’s book …

All investors greatly desire and are motivated by a clear picture of a company’s exit strategy, or the timing and method through which they can “cash in” on their investment.

If you market any type of product or service, your online marketing strategy should include the distribution of online press releases. They are fairly easy to write and can potentially get you lot’s of media publicity which, in most cases, will increase your sales revenue.

SearchEngineWatch.com and the Search Engine Strategies trade shows now have a new owner.

Here are some key points from the blog and SEO strategy webinar I live blogged in the previous post.

It has been said that the key to low costs in an e-commerce environment is through the adoption of a focused supply chain management strategy.

We’ve all heard it… “Content IS King” and for good reason because it IS as far as the Internet is concerned.

I would like you to begin thinking of mailboxes in a new way.

Last Thursday afternoon I was working on a garage door and regrettably loosened the torsion spring too much. This spring is what relieves or neutralizes the weight of the garage door so the openers can work without burning out and so you don’t have to be Arnold Schwarzenegger to open it.

When a company announces that they’ve lost a billion dollars in the first three months of the year, as General Motors did two months ago, it is a good indication that they are way, way off course.

Ask any business person who’s website is at the top of the search engines if his/her site is making money, and the answer is almost always “yes”.

I just heard that I was quoted in BtoB Magazine on word-of-mouth marketing (WOM). Richard Karpinski wrote the piece which, from what I can tell, is one the the first articles on WOM for B2B marketers.

It is a “whodathunkit” kind of thing, isn’t it? A web log, with its straightforward elegance, its honest and reciprocal dialogue, its inexpensiveness (though time is money), has become the next darling of marketing and public relations-a real time, two-way walkie-talkie, a bulletin board of instant feedback.