I attended the Business Marketing Association conference in San Jose, and had the chance to hear a great presentation by Justin Crotty, who is the VP of Channel Marketing for Ingram Micro, a $28 billion technology distributor (#72 on the Fortune 500 last year, for what it’s worth).

This is the first part in a series on developing your blog exit strategy.

Hu Yoshida, of HDS fame, spoke about a conference in his latest blog, and one of the topics was virtualization.

Microsoft’s announcement that they are moving from a software company to a media company speaks volumes about the impact of Web 2.0 on business.

“Our central file system was getting hammered in a way it had never been hammered before. The NFS caches couldn’t go fast enough — they did not have enough RAM on them.” Greg Brandeau, Pixar

Why is it that people can look at a simple sentence – and interpret it in so many ways?

What in the world is a “non-interview” strategy?

The Gilbane Content Management Conference – Although content management systems are based on XML technology, not many offer RSS feeds.

You’re interested in RSS marketing, but there either seem to be so many options of how to do it or you’ve only ever come accross simple RSS feeds that just don’t seem to be the approach you’re looking for.

Perhaps the greatest competency Socialtext has gained over the past three years is fostering adoption of social software.

I finally caught up on a long overdue “to read” pile on my desk.

Events are a highly visible way to demonstrate your marketing prowess.

Take a look at BusinessWeek’s fascinating summary of the events that led up to the Google/AOL deal.

“Please take down my link.” I never thought I would live to see the day that I would get an email like this, but the latest Google update has caused some people to panic.

At an International Franchising Symposium in London, Peter Holt made the bold statement to his audience of Franchisors that they needed to understand that their business would fail, and in fact all businesses are bound for failure.

I have to admit that – for no particular reason – I wasn’t paying a lot of attention to the whole Sony rootkit blogstorm, though I certainly was aware of it.

Though professional communicators are aware of the weblog boom, the majority still seem reluctant to embrace the medium amid fears of the inherent lack of control of information that comes with it, according to a recent poll.

I’m new to blogging personally but I’m not new to opt-in email. Believe it or not email is still used by millions of people as a way to read content (email newsletters).

The search landscape is changing so fast that half of what we knew a year ago about…

As with any successful project, clear definitions of the overall strategy and the tactics necessary to achieve that strategy are essential.

I’m watching Ray Ozzie on stage in San Francisco. All Microsoft employees can watch it live. I LOVE our intranet (Microsoft’s).