Strategy Articles

Googles Throwaway Product Strategy
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It was curious last year when Google’s corporate philosophy suddenly had two omissions. The running mantra “Do No Evil” was sidelined, presumably, because the company realized that 800 lb. gorillas required some evil sometimes – success brings war and playing fair is a poor survival strategy. But Google also completely abandoned its other motto: do one thing and do it well.

Search Engine Promotion: No Strategy, No Success

Whether you’re planning the launch of your first site, or wondering why your site counter is actually moving backward, stop.

Case Study on Enterprise Wiki and Blog Use

Socialtext released an update to the Dresdner Kleinwort Wasserstein (DrKW) case study on enterprise wiki and blog use.

Intranet / Portal – Prioritize Content and Develop an Effective Linking Strategy

How to prioritize content and determine where to link it on an Intranet or portal…

What is the Exit Strategy for your Web Business?

You need to decide on your Internet business future if you haven’t done so already. You’re likely to be considering four options:

Content Strategy at Online Revealed Canada

The travel industry up north gets the wake up call.

Content Strategy Workshop

Taking content syndication and Internet marketing down to application level for travel sites.

When The Customers ARE The Strategy

I attended the Business Marketing Association conference in San Jose, and had the chance to hear a great presentation by Justin Crotty, who is the VP of Channel Marketing for Ingram Micro, a $28 billion technology distributor (#72 on the Fortune 500 last year, for what it’s worth).

Developing your Blog Exit Strategy

This is the first part in a series on developing your blog exit strategy.

Integrated Enterprise Virtualization

Hu Yoshida, of HDS fame, spoke about a conference in his latest blog, and one of the topics was virtualization.

A Seismic Shift To Content Centric Marketing

Microsoft’s announcement that they are moving from a software company to a media company speaks volumes about the impact of Web 2.0 on business.

Storage Problems Simplified

“Our central file system was getting hammered in a way it had never been hammered before. The NFS caches couldn’t go fast enough — they did not have enough RAM on them.” Greg Brandeau, Pixar

Who Will Win The Switch Wars?

Why is it that people can look at a simple sentence – and interpret it in so many ways?

Changing Jobs? Try the ‘Non-interview’ strategy

What in the world is a “non-interview” strategy?

Enterprise RSS Feeds

The Gilbane Content Management Conference – Although content management systems are based on XML technology, not many offer RSS feeds.

Your RSS Marketing Strategy: Deciding How To Deliver Your RSS Content

You’re interested in RSS marketing, but there either seem to be so many options of how to do it or you’ve only ever come accross simple RSS feeds that just don’t seem to be the approach you’re looking for.

Adoption Strategy for Social Software in the Enterprise

Perhaps the greatest competency Socialtext has gained over the past three years is fostering adoption of social software.

Hot New Lead Generation Strategy: Thinking

I finally caught up on a long overdue “to read” pile on my desk.

Use Event Marketing Successfully for Lead Generation

Events are a highly visible way to demonstrate your marketing prowess.

Google’s AOL Investment a Likely New Strategy

Take a look at BusinessWeek’s fascinating summary of the events that led up to the Google/AOL deal.

Linking Strategy In The Post-Jagger Period

“Please take down my link.” I never thought I would live to see the day that I would get an email like this, but the latest Google update has caused some people to panic.