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Strategy Articles

Business Benefits of RSS and Content Syndication

If you do a search for RSS and marketing in either Yahoo News or the blog and feed search engine Technorati, you’ll very soon realize just how fast the use of RSS is growing,

It’s Time To Add Video To Your Content Strategy

The adoption of online video reflects several trends. Keep your eyes on the rapid growth of online video, says the Sun-Sentinel.

Interesting Attendance at the Social Media Club

Who is paying attention to new media and online PR?

Great CEOs Knife the Competion w/ Killer Strategy

Have you just been promoted CEO/Director or General Manager? Congratulations and welcome to the world of strategizing! Now you can doze early, wake late, play golf, cancel meetings and go to Bahamas. On company time!

Content Strategy Affects Your Reputation Online

Do they trust your emails and articles? Media Post’s Email Insider newsletter has an excellent article today on how your content strategy can affect your sender reputation.

SES San Jose 2006 is Just Around the Corner Now

Exhibiting is much more work than just speaking. This last week has been spent almost entirely in getting our stuff ready for our booth at SES San Jose. We are in booth 332.

The Longtail Video

Your audience is indeed up to something.

SEO Strategy for Struggling Site on Limited Budget

Over the years we have answered many a phone call where a prospective client is frustrated with the poor performance of their website(s).

ad:tech Chicago 2006 – Day Two Roundup

Day two of ad:tech Chicago rounded up with a sigh. With all the parties Monday night, I think some of the attendees were looking forward to the end of the day.

RSS tops Blogging in searches for Online PR

RSS and content syndication are good online PR search terms.

Reaching the Elusive 18-24 Demographic

College kids spend more hours online.

Optimized Press Releases Beat Trade Publications

The most used content type among knowledge workers for business purposes has switched to press releases.

Enterprise RSS Feeds: A Viable Messaging Medium

The rapid growth of content syndication and social media requires a new marketing and PR approach.

SEO : Optimize for the bottom line

SEO is not a guessing game – metrics tell all.

Rethinking Corporate Blogging

Blogging is one of the best low-cost PR options available, says report.

The Importance of Integrated Marketing

The changing media environment requires a well thought-out marketing plan.

Target Small Business Customers with Your Marketing

79 percent of small businesses shop online regularly, compared to 65 percent of online consumers, according to JupiterResearch.

New Media’s Role in B2B Marketing

New media plays a key role in BtoB marketing now. I often get asked how new media features in the BtoB space.

Putting An RSS Strategy In Place

Planning your use of RSS feeds for marketing and online PR gets better results

Making A Corporate Blog A Success

Nick Denton of Gawker Media , one of the first successful bloggers, recently made some changes to his blogging empire. Apparently editors at Gawker, Wonkette, Gizmodo and Gridskipper were moved or replaced.

Customers Are Demanding RSS

Broadband users are 3x more likely to use RSS feeds.