All Posts Tagged Tag: ‘Strategy’
Yes, that’s what public relations really is when it tracks important external audience perceptions and follow on behaviors. And again when it does something about those perceptions and behaviors by reaching, persuading and moving to actions you desire, those people whose behaviors affect your organization the most.
More than likely everyone has heard the quote by Michael Michalko of Thinkertoys who coined the phrase, “If you always do what you’ve always done, you’ll always get what you’ve always got.” Based upon the assumption that a different result or outcome is desired in regard to our business endeavors, it makes sense that we must be vigilant in our efforts to do things a little differently! But change doesn’t come easily to most people. While we want to see effective results, lots of people get stuck in what they perceive as the right way and resist change.
Are you feeling stalled in your job-search efforts? Are employers and recruiters ignoring you? Do you wonder what you could do to improve your job-search results? Maybe I can help. As a former headhunter, I am known as “the Career Strategist.” In my work as a career coach and resume writer I am often asked such questions as: How do I find more job leads? How do I know what to put in my resume? Why can’t I get interviews? Are cover letters really important? How do I prepare for my next interview?
How would you like to add thousands of dollars in immediate profit plus gain a steady stream of new customers to your professional practice? The profit strategy described below works well for most small businesses and especially professional practices such as accountants, doctors, consultants, etc
Here’s a PPC keyword strategy you might want to consider:
Use highly relevant keyword phrases of at least 2 words. Try to find as many as possible. The limitation here is that you will not be able to find them or get enough clicks on the ones you do find. In some industries these keywords will be sufficient to make your campaign successful and you will go no further. This is where most people have a problem, they are cannot find enough keywords and people are not finding your site. This is the biggest wall to overcome.
Sun Microsystems fired its first salvo at Microsoft’s upcoming Office 2003 by calling into question the aim of Redmond’s overall XML strategy, and touting StarOffice 6.1 as a low cost alternative for cost conscious enterprises. During a telephone interview, Sun’s Iyer Venkatefen, product manager for StarOffice, told BetaNews that Microsoft was not abiding by the OASIS standards. With more than 600 members in 100 countries, OASIS, or Organization for the Advancement of Structured Information Standards, is a global consortium that establishes standards to ensure interoperability.
Neal Lebar answers questions like “how do I build and launch an effective campaign? How do I choose keywords for a campaign? What does it take to become successful on pay-per-click (PPC)? What types of business models are thriving with PPC? Who are the PPC providers and where do they fit in the puzzle?”
Perhaps you’re planning to create a new web site and are not sure what the content should contain. Or possibly you’re thinking of creating a dynamic letter that expresses your business in the most specialized manner but you’re perplexed as to which approach is best. Perchance you are thinking of writing a business plan but not sure what important points to include. Written content covers a lot of territory so if you have a question that relates to business or marketing material, Charlene will make every effort to help you solve your dilemma.
The events of late 2001 sent a tsunami over the collective psyche and economy in the United States and around the world. The most noticeable impact of this shock wave is that many people feel psychologically uncertain about the future. They are searching for dependability and reliability for their futures. Everyone wants and needs to feel a sense of trust about the stability of the people around them and the institutions for which they work. For many, the twin threats of terrorism and economic downturn have resulted in paralyzing fear and formless anxiety.
It’s not hard to find good information on search engines… the hard part is telling the good information apart from the bad. Some of it is old, some of it is wrong, and a lot of it is just self-serving propaganda for someone’s product or service. My first commercial site, Website Promotion Central, boasts top rankings for very competitive keywords like “website promotion.” It’s become the 3rd most popular website promotion resource, according to DirectHit.
The most of what I’ve planed to say is already explained in these three words mentioned above. It would probably be the end of the article. :0) Maybe somewhere else, but not here, as I haven’t yet explained you the blueprint for success with content rich web-site.
When you’re in marketing, you often have to explain to a disgruntled CEO why you want to abandon your original year’s plan and move on to something else. You may even have been asked, as I have, “If I hire you can you stick with a plan that you make all year?” the unspoken inference being — or will you be “flighty” like all the rest of my marketing people, expletive deleted.
Well here’s a paradigm for why we do what we do in marketing that can solidify your strategies, and perhaps be used to explain them to significant others.
Creating a peer-based organization does not mean you do away with management positions or management structure, work still needs to be managed. However, the governing, leadership choices in the four key decision-making areas of strategy, tactics, operations, and functional departments will be made, not by the self-similar elites, but by councils of peers drawn from every level and function. Indeed, today a higher consciousness is emerging in organizational thought that rejects rank as the chief way of organizing relationships. It is arising on the periphery, which has been the pattern for all evolutionary progress. Peer-based organizations will be successful and out compete traditional rank-based, hierarchic companies because individuals behave more responsibly, more intelligently, more strategically, and more cooperatively, than the same individuals would in traditional rank-based organizations.
Competition for keyword positions has increased dramatically over the past year as website owners have started to realise the benefits of search engine marketing, pushed along in part by the increasing number of companies offering dedicated SEO services. The price of Pay-for-Inclusion and Pay-per-Click services have increased in tandem with the number of competing websites entering the indexes, leading to a situation where more money gets poorer results today than at any point in search engine history.
Many people contact me all the time and ask how they can ramp up sales on their web site. A lot of people think they can simply put up a web site where they offer a few products for sale and the money will instantly and automatically roll in. With that strategy and thinking, you may, if you have dumb luck, make a trickle of money but you certainly will not create a tidal wave of sales.
Very often clients request assistance with a plan that can help move their business forward from one level to another. They generally request help in constructing a business plan when in fact that may not be what they actually require. Some clients want to lift their ideas from a thinking stage to a real life actuality and believe that a business plan is most appropriate in taking the next step. Others want to find investors or financiers who may be interested in partnering with them. Still others require a proposal that can be offered to interested parties and which clearly defines the direction they’re planning on taking their company. Others need a marketing strategy, which clearly maps out the needs and stages of their marketing endeavors. The purpose of this article is to clarify what it is you actually need for your particular project and which steps to take in realizing your goals.
I talk to many local business owners here in my little hometown that tell me they want a website. When I ask why, they generally say something like, “Well, I just think we need one. Most businesses have them now.”
The strategy bit (this article) is free! I am going to show you some excellent sources for ezine ads at just $2.00 each or less and show you how to get the very best results from using them. They are effective and you will get results if you follow a planned strategy for success.