All Posts Tagged Tag: ‘Strategy’
Events are a highly visible way to demonstrate your marketing prowess.
As with any successful project, clear definitions of the overall strategy and the tactics necessary to achieve that strategy are essential.
If public relations tactics like special events, brochures, broadcast plugs and press releases dominate your answer, you’re missing the best PR has to offer.
All investors greatly desire and are motivated by a clear picture of a company’s exit strategy, or the timing and method through which they can “cash in” on their investment.
If you market any type of product or service, your online marketing strategy should include the distribution of online press releases. They are fairly easy to write and can potentially get you lot’s of media publicity which, in most cases, will increase your sales revenue.
It has been said that the key to low costs in an e-commerce environment is through the adoption of a focused supply chain management strategy.
We’ve all heard it… “Content IS King” and for good reason because it IS as far as the Internet is concerned.
When a company announces that they’ve lost a billion dollars in the first three months of the year, as General Motors did two months ago, it is a good indication that they are way, way off course.
Ask any business person who’s website is at the top of the search engines if his/her site is making money, and the answer is almost always “yes”.
It is a “whodathunkit” kind of thing, isn’t it? A web log, with its straightforward elegance, its honest and reciprocal dialogue, its inexpensiveness (though time is money), has become the next darling of marketing and public relations-a real time, two-way walkie-talkie, a bulletin board of instant feedback.
Under Secretary Jon Dudas discussed illegal downloading and software piracy with Utah schoolkids recently.
When it comes to search engine optimization strategy, there are basically two camps – those who view search engines as adversaries to be conquered at any cost and those who regard search engines as partners in their online marketing efforts.
JDS Uniphase announced a key milestone in its transformative business strategy to achieve profitability and increase corporate agility by reducing cost structure and eliminating non-core products.
As i navigate around the blogosphere, and the Search forums i keep hearing the same thing: “Google is not part of the conversation”.
Scoble’s Link Blog pointed me to this interesting article by Pheedo’s Bill Flitter … A Sound Case to Include Blogs and RSS in Your Marketing Mix.
Until the day I learned to play chess I loved playing checkers. Both games require a strategy that maximizes a player’s ability to capture her opponents pieces without first losing her own.
The Internet has dramatically changed society and the manner in which business and individuals communicate.
Most companies are constantly seeking efficient and cost effective marketing and promotions strategies. It’s likely they are also seeking strategies to increase sales through obtaining key information. Regardless of the industry, almost everyone has heard or read arguments saying sales and marketing are separate, while at other times hearing and reading they are interconnected.
Gapingvoid talks about the corporate tipping point, “…the point where blogging stops being the supposed realm of freaks, weirdos […] and starts being …
The expectations of users are becoming increasingly high. They expect user friendly interfaces. They expect the ability to connect your devices to their systems.
What you are about to read is the strategy for an advanced landing page concept called the Baxter Grabber. You will read what elements comprise the landing page as well as the one element that allows the Baxter Grabber to excel above and beyond any other landing page concept in existence today.
Advertising is the lifeblood of any business. If you do not learn how to advertise your products and services both efficiently and effectively, you won’t be in business long. While the Internet has lessened or eliminated many of the costs normally associated with starting and running a small business, and it’s now easier than ever, you’ll never realize significant profits if you don’t grow your business through effective marketing.
Copernic and its international business development partner Contraco initiated a European market penetration strategy by announcing German, French, and Dutch versions of the award-winning Copernic Desktop Search (CDS) product, with an Italian version soon to follow.
If you agree that traffic is the true currency of the web, then you’d want to read this article very carefully
People will always stress that having a well researched business plan is key before you start your business. Although creating a business plan is often an important step in the evolution of a business, particularly if you need financing or you are not experienced at running a business, it is not necessarily the essential first step.
Want to know the secret that all successful independent professionals and small business owners possess? The savvy ones know that the secret to long-term success lies in keeping in touch with their clients.
Directory marketing can help boost your companies performance a great deal. Not only will you get qualified leads for your business, your web site will also increase it’s traffic ranking a tremendous amount.
Lycos U.S. recently launched a Discussion Search product that should be a hit and a People Search product that might charitably be called a sacrifice bunt.
Do you know the answer to this question?
Even in today’s still uncertain economic times, there are companies who are doing extraordinarily well. Why is it that some companies are thriving while others are barely making it? You can always blame the economy, but is that the only reason? The answer could be as simple as how respected and appreciated your staff feels.
There’s a reason not every chess piece moves the same way. Together, you can use the tactical advantages of a knight, a queen or a rook to execute your strategy. There are chess players that react to every move as it comes, playing the game at a purely tactical level. This is the way most of us start (and pretty much still the way I play). You don’t think ahead to what the next move could be. Strategy plays no part. Each turn, you look at the board and make what appears to be the best move.
What is the true purpose of public relations and how can it really help impact the growth of your small business? In order for the media to succeed, they need information that is both useful and entertaining for their readers. This is where you, the business owner or marketing executive, come in.
Here’s a really simple way to think about the ins and outs, the doing and practice or attitudes and behaviors of being a leader.
With the plethora of websites online and hundreds added each day, how are you going to separate your website from the others? When I began my first online venture I was so excited to have my website up and running and I remember thinking “wow, the toughest part is behind me”, referring to finally getting the aesthetics and functionality of the website just how I wanted them. I thought that marketing the website would be the easy part. Boy was I wrong.
With the wrong marketing strategy you could be killing your profits and limiting your business. Your marketing strategy is like the driver in a car, with marketing tactics being the engine. If you know where you want to go and how to get there, your marketing tactics will help you attract many more clients, if not you could crash.
Planning for Search Engine Positioning – 13 Basic Steps to a Successful Internet Positioning Strategy
You built a great looking website but where is the traffic you hoped to generate?
Back in the old days of the Internet – in 1993, – there were 284 locations on the entire World Wide Web. According to Bill Clinton, only 8 of them ended in .com or .net when he was sworn into office. As of January 1, 2003, there were 171,000,000 domain hosts in use. In 1995, the largest search engine database was Altavista, and it had most of the Internet categorized. Today Google and FASTsearch own the largest databases. Yet neither one of them has even 10% of the Internet covered. It’s estimated that more than 8,000,000 web pages are added to the Internet every day. None of the search engines are able to keep up to that pace. So how will your website stand out? How will it acquire the traffic it needs to succeed? There are many ways to approach the issue of marketing an online business, but for the sake of this article, we’ll concern ourselves solely with online tools, and ways to expedite success. In that vein, we’ll concern ourselves with Pay for Inclusion and Pay for Placement (or Pay per Click) advertising.
If you ever used Google AdWords to advertise your product or service online, you’d have experienced the sheer power of this online advertising medium.
Keyword selection is one of the first steps in implementing a search engine optimization strategy. It goes without saying that if you select and optimize for the wrong keywords, your overall optimization campaign is worthless. In this article we will cover the keyword selection process, tools available to assist you in selecting the right keywords, and how best to place keywords throughout your site.
Most of us have grown weary of Digital River’s acquisitions and are no longer shocked when the announcements are made. How many of us have considered the implications involved in the volume of “takeovers”? I, like almost everyone in the industry, have been fairly complacent about the acquisitions, but now I’m seeing limited choices for developers and the fact is the “little guy” can no longer compete.
One of the fastest ways to attract more subscribers for your mailing list is to collect names by giving away ecourses.
Making Money From Your Website:
So you have a website online and you have some traffic built, but now you are looking for affiliate programs to help make money with your site. That is the reason that you put a site online isn’t it? Or maybe you just put something online about a hobby, or something else that you have an interest in. It doesn’t really matter what you put online or why you did it, but it is important to think about the things here before you decide to try and convert that site into a potential cash stream.
Supply chains are dynamic. Supply chains are complex reaching into many customers and back into many suppliers throughout the world. Supply chain requirements are dynamic. Suppliers change; customers have new destinations and new shipping rules. Responsiveness increases; time compresses. Agile and lean are not options; they are mandatory. Collaboration and integration are ways to accomplish the needed result in a joint effort. Supply chain visibility is necessary; exception management and event management let you focus limited resources.
Small business owners sometimes lament over the fact that they don’t have a million-dollar marketing budget. While we’ve all thought about how much easier things would be if we had unlimited funds, it’s still possible to earn a decent profit with the right marketing plan. Thousands of home business owners can attest to their success at building a profitable business on a ‘shoestring’ budget.
Working at home in your home business has many advantages and many, many individuals now are choosing to start their own work at home businesses. The flexibility of a home business, as well as the freedom achieved with your own work at home business is an opportunity that is desired by many online now.
Like most strategic plans, yours is probably missing some important details.
But then that ‘WOW’ project team that your manager kindly volunteered you for last week will soon map out the details…or will it?
Today, I am going to show you some excellent sources for ezine ads at just $2.00 each or less and show you how to get the very best results from using them. They are effective and you will get results if you follow a planned strategy for success.
You must be asking what does RP mean? I won’t tear your curiosity apart until the end of the publication as hypnotic marketing teaches. It is Recurring Passive promotion and let me ask you, do you want to get outstanding promotion results, while sipping favorite Cocktail on the couch? You betcha!
The absolute quickest surefire way that I know of to get instant website traffic is using pay-per-click search engines. You bid on the search terms of your choice and as soon as your account is set up they start sending traffic your way. I use a variety of pay-per-clicks but Overture is my favorite. Today I’d like to show you how and why I use them.
Creating a successful Internet presence involves much more than designing a great web site or having the “perfect” product. Listing your website with the Search Engines is your first step, however, you must not solely depend upon the Search Engines to bring you traffic. You must design a complete promotional strategy and work it every day.
Every Web team has its own take on dividing up roles and responsibilities and implementing processes for design and development. Formal titles, job descriptions, and reporting structures can vary widely. But the best teams I’ve encountered have one important thing in common: their team structure and processes cover a full range of distinct competencies necessary for success.