All Posts Tagged Tag: ‘stop washing jeans’

STOP Washing Jeans: Adds To Durability And Longevity

On Tuesday, May 20, Levi’s 501 jeans celebrated their 141st birthday. These jeans are some of the most popular jeans in the world, along with the most durable. While speaking at Fortune’s Brainstorm Green conference in Laguna Niguel, California, Levi Strauss’ CEO Chip Bergh explained why the Levi brand has survived so many years, and plans on surviving for many …

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