WebProNews

National Advertisers Target Locally Online

Almost half of national advertisers are currently turning to local online advertising, and more than 40 percent are pouring at least a quarter of their online marketing into local targeting, according to a new study by Sterling Market Intelligence, commissioned by Marchex.The study found that the utilization of local online advertising is hindered by confusion about the best tactics and traffic sources to use, and how to effectively measure the results and return on investment.