Text 100′s Georg Kolb replied to my earlier post on Second Life and provided the firm’s rationale for setting up shop virtually. Here are excerpts from his comment.

Starwood Hotels & Resorts is the first major hotel company to make the leap into the blogosphere, says the Wall Street Journal, with a blog called TheLobby.com.

Starwood Hotels & Resorts Worldwide more than doubled its earnings for the first quarter.