The search engine competitors’ efforts to target a university age audience show some dramatic differences in styles.

Users of the University of Southern California’s online application system over the past 8 years will be notified of the problem.

Web marketter Ken McGaffin says he found an invisible link on the Financial Times’ website acting as search engine spam. He shows a screenshot of the link, invisible and then made visible by selecting it. Apparently FT responded by making the link visible.

There is no evidence of data stolen from the University’s Career Development Center at this time.