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Buying and Selling Twitter Accounts?

CNN has acquired "the services" of the creator of one of the most popular accounts on Twitter, which is "cnnbrk," an account that posts CNN breaking news. Currently, the account has just under a million followers. Jason Kincaid at TechCrunch spoke with James Cox, the account holder and has confirmation from CNN that the account is now in their possession. But it's not like they just bought "the account"...