In a way, today is a big day for Hulu. The popular video site will soon likely attract a huge number of views based on two shows that return to television this evening – NBC’s The Office and FX’s It’s Always Sunny in Philadelphia. These two have been huge hits for Hulu in the past, and that will likely continue as the two programs begin pushing out new episodes.

The day has arrived at last. The 2009 NFL season kicks off tonight with the opening game between the Tennessee Titans and the Pittsburgh Steelers (a game our own Rafael Robinson is attending, by the way).

Justin.tv has just announced a new copyright protection process it is initiating. The site is working with Vobile to filter content on Justin.tv using their database of content.

As a sports fan I don’t get to write much about sports and Internet marketing. Now that I think about it, I’m not sure why that is but I’ll work on that later. What we have covered extensively here at Marketing Pilgrim is the decline and fall of the Printed Empire; the newspaper. Today, in fact stands to be a rough day again as the Boston Globe workers agrees to more cuts to keep the paper in print.

The football player formerly known as Chad Johnson is ruffling some feathers with the National Football League. He has told the media that he plans to use Twitter during games. I haven’t seen any official statement on this from the NFL itself yet, but sports analysts seem to pretty much agree that it’s just dumb.

The World Series of Poker is now underway, and Twitter is pointing out a Twitter app called PokerRoad Nation, which aggregates tweets from professional players.

With PokerRoad Nation, users can filter the tweets to see updates from specific WSOP players or from specific events. There are over 50 events, and thousands of players (pros and amateurs).

Google, Yahoo, and Microsoft sure do a good job of looking out for sports fans and film enthusiasts.  Although each company uses a different name for its feature, all three recently highlighted ways in which users can receive the latest information.

YouTube and ESPN have entered a new partnership together. YouTube’s Chris Dale gave WebProNews a few details about it in a quick phone call.

ESPN will be featuring content that is apparently going to be in line with their television programming, although from the sounds of it there won’t be any live streaming, so don’t look to watch games on here (at least for the time being).

Microsoft Advertising has teamed up with Brand Affinity Technologies to give advertisers access to athlete and celebrity endorsements. The companies claim this is a way for businesses of "all sizes and budgets" to increase brand performance with their online campaigns.

It’s finally coming – NFL Draft Weekend. For those of us who love the NFL, it has been a long time coming. The draft has some different elements this year though, and social media is a big part of it.

NFL.com is streaming live coverage of the draft throughout the weekend. And along with that, it is offering plenty of opportunities for fans to get engaged.

We’re hearing more and more about companies and organizations making better use of Twitter as a revenue driver than Twitter itself. As far as entrepreneur and Dallas Mavericks owner Mark Cuban is concerned, the NBA is one of those organizations.

March Madness is a time-honored tradition for college basketball fans in the US, and this weekend is "Selection Sunday." That means it’s bracket time.

Millions of fans will be getting online to find brackets to fill out and chart their visions for the path to the NCAA championship. Many will likely turn to Facebook, and they’re in luck because developers like CBSSports.com, Watercooler and Citizen Sports have created March Madness apps where users can create brackets, participate in discussions and pools, and find news, scores and videos from the tournament.

Yahoo Sports has launched a mobile Web site dedicated to the men’s NCAA basketball tournament.

Visitors to the mobile tournament Web site will be able to track their brackets along with the progress of others in their group. Fans will have access to scores, news, schedules, pictures and commentary.

Well, the day is finally here after two weeks of anticipation. We’ve heard non-stop chatter about the Cardinals and the Steelers since they won their respective championship games. Now the two teams will meet in the biggest game of the year.

ESPN has launched a redesign of ESPN.com in beta that offers a simpler design and navigation for its users.

The new site had been in a closed beta test phase for 10 days to ESPN Insider subscribers and will now run along side the current ESPN.com for the rest of December. The redesigned site will launch fulltime on Monday, January 5 and replace the current site.

 If you enjoy investing in the stock market and are also a big sports buff then you might get a kick out of a new service by OneSeason which allows users to purchase shares in their favorite professional athletes and ma

ESPN has partnered with social networking site Bebo to bring short-form sports video highlights to the site for U.S. users.

SportsFanLive.com is a new Web site that hopes to compete with other large sports sites such as ESPN and Fox while offering social networking features.