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Sports Marketing
Sports Marketing Moves Online
By Mike Sachoff
Television may still dominate as a distribution platform for sports content and advertising platform for marketers, but online and mobile platforms are becoming growingly important part of the media and marketing mix.
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Yahoo Reveals SEM of Re-Brand
Near the end of September, Yahoo began a new branding campaign in an... -
Search + Social = Better ROI
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Marketing in the Age of Google
Former Googler Vanessa Fox has written a book entitled Marketing in...
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