All Posts Tagged Tag: ‘sponsored stories’

Facebook Is Putting Words In Users’ Mouths By Promoting Content From Pages They Like

There’s a new feature making its way to the Facebook News Feed that has some people up in arms. And while I’m usually the first to defend Facebook against the wrath of whiny, misinformed, overreactions from the Facebook population – I have to say that this time, they may have a reason to be upset. You may or may not …

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Facebook To Target Mobile Ads Based On App Usage [REPORT]

Facebook, always looking for ways to boost revenues from advertising these days, is set to roll out a brand new product in the next couple of weeks, according to sources. The Wall Street Journal is reporting that this new ad product will allow advertisers to target users based on the apps that they commonly use. The advertising option will be …

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Facebook Offers To Teach You About Their Ads While You View Their Ads

Facebook advertising is on a lot of minds these days, which naturally means that it’s also under a bit more scrutiny. Maybe it’s because of this, or maybe they just felt like it was a proper thing to do – but whatever the case, Facebook has just made it a little bit easier to educate yourself about advertising on the …

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Zynga.com, Now With More Facebook Ads and Sponsored Stories

Facebook ads are beginning to move offsite, and one of the most logical and unsurprising places to find them is Zynga.com. Nevertheless, it’s interesting to imagine how many other sites will begin to house Facebook ads and Sponsored Stories in the near future. Today, the Facebook ads began appearing on Zynga.com, Zynga’s dedicated platform launched back in March which houses …

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You’re Soon Going To Be Able To Opt Out Of Facebook’s Sponsored Stories

Earlier this week, we told you that Facebook had settled a lawsuit centered around their Sponsored Stories with a $10 million cy-pres settlement which would have the money go to charity. The class-action case was brought by five plaintiffs from California who claimed that the Sponsored Stories violated state law by publicizing user data without compensation. They also contested Facebook’s …

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Facebook Settles Sponsored Stories Lawsuit With $10 Million To Charity

A northern California district judge has said that “economic injury” could be proven by plaintiffs suing Facebook over Sponsored Stories, and Facebook has agreed to settle the lawsuit with a $10 million charity donation. The complaint at the heart of Angel Fraley et al vs. Facebook was with the legality of the company’s relatively new types of ads – Sponsored …

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Facebook Advertisers Can Now Buy Mobile-Only Sponsored Stories

You know how everyone is worried about Facebook’s ability to monetize their mobile platform in this tenuous post-IPO period? Today, they might have just taken a significant step in at least moving in the direction of assuaging some of those concerns. Now, if you want to be a mobile-only advertiser, you can do so with Sponsored Stories. Before, advertisers couldn’t …

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Facebook Settles In Sponsored Stories Lawsuit

Facebook has settled a lawsuit over their Sponsored Stories feature out of court today. The terms of the settlement have not been disclosed. A document filed yesterday (PDF) notified the court that the parties in the case had reached a settlement agreement which would be formalized in a second document to be filed today. According to Reuters, that document has …

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Facebook Launches Action Spec Preview Tool

If you use Facebook, you are probably aware of sponsored stories. They’re the little ads cloaked as Facebook status updates that appear on the right-hand side of the page. Even if sponsored stories are pretty unconventional as far as ads are concerned, they are still ads. They need to look good so people will want to click on them. That’s …

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Facebook Tests Paid “Highlighting” Of Users’ Posts

We already know that world of Facebook in some way mirrors the offline world – especially for kids. On Facebook, you can still get that daily dose of embarrassment, rejection, isolation, and inane bickering that has been a part of offline life for hundreds of years. Now, Facebook is testing a new feature that would make it conform to another …

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Facebook’s Cost Per Impression Rate up 41%

According to TBG Digital’s Global Facebook Advertising Report, Facebook’s average CPM, (cost per thousand impressions), is up by 41% since Q1, 2011. The study, which was validated by the University of Cambridge, also shows that Facebook saw a 192% increase in click through rates (CTR), regarding its news clients, i.e. the Washington Post, demonstrating that Twitter is no longer the …

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Should Facebook Use Your Activity As Ads?

In the past few months, you’ve probably seen an increase in “Sponsored Stories” when you’re browsing Facebook. If that term doesn’t ring a bell, Sponsored Stories are basically advertisements, promoted by a brand, based on your activity that you’ve already put out there for the world to see. Let’s say that you posted a status update, checking-in at Starbucks and …

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