All Posts Tagged Tag: ‘sponsored stories’

Facebook Sponsored Stories Will Officially Die On April 9th

Back in June, Facebook announced that it was going to get rid of some of its ad units in an effort to eliminate some redundancies, as many of its offerings accomplished the same goals. The company hinted at the demise of the Sponsored Story unit, instead opting to “include the best of sponsored stories in all ads.” “Previously, to get …

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Yes, Facebook May Owe You $10; That Email Isn’t a Scam

Million and millions of U.S. Facebook users received an email last weekend that read LEGAL NOTICE OF SETTLEMENT OF CLASS ACTION – just like that, in all caps. It says that “a federal court authorized this notice,” and that it’s “not a solicitation from a lawyer.” It also tells you that you may be entitled to up to $10, coming …

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Instagram’s New Privacy Policies Take Effect on Saturday

Just a friendly reminder: those new Instagram policies that caused such a ruckus back in December go into effect this Saturday, January 19th (but without the clause that caused most of the ruckus). The new privacy policy and terms of service documents add a few new elements such as affiliate sharing and new arbitration rules, but do not contain any …

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Instagram Is About to Make Pretty Little Ads Out of Your Photos

Instagram just updated its privacy policy to fall in line with Facebook’s updated data use policy allowing the transfer of user information back and forth across both services (or affiliates, as they call each other). That move was expected after Facebook recently adopted their own proposed policy changes after the third and final Site Governance vote failed to produce a …

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Everyone Should Probably Just Put a Dick on All Their Instagram Photos Now

UPDATE: Instagram Is Not, Nor Were They Ever Going to Sell Your Photos ORIGINAL ARTICLE: [Possibly NSFW drawing below] I know you’re mad about Instagram Facebook deciding that they wanted to make money from your favorite app. I know the fact that a free app may have to support itself via advertising is a total bummer. Nobody likes ads, no …

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Facebook’s Sponsored Stories Lawsuit Is in Its Penultimate Hour

A couple of weeks ago, we told you that Facebook’s long-running Sponsored Stories lawsuit was likely on its way to coming to a close. U.S. District Judge Richard Seeborg, upon reviewing a new settlement proposal from the social network, was less critical and stated that he would issue a ruling “very shortly.” Today, we have a preliminary ruling on the …

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Facebook’s Sponsored Stories Lawsuit May Be Coming to a Close

Facebook may finally be able to close the books on a long-running lawsuit that saw the company accused of major privacy violations corresponding to their Sponsored Stories initiative. Reuters reports that U.S. District Judge Richard Seeborg was “much less critical” of Facebook’s revised proposal and said that he would issue a ruling “very shortly.” Back in August, Judge Seeborg rejected …

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Facebook “Suggests” Posts from Outside Your Network

Back in August, Facebook began a test that brought straight-up advertising to the news feed for the first time. This type of advertising isn’t really social, as it’s not based on the actions of friends. “[W]e are beginning a very small test that will allow marketers to promote page posts to people beyond their fans in the news feed,” said …

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Facebook’s Sponsored Stories Lawsuit Gets New Settlement

Facebook is making another attempt to bring an end to a lawsuit over their advertising practices – mainly their Sponsored Stories ads. This time, after having a settlement rejected back in August, Facebook has changed up the monetary aspect of the deal as well as added more safeguards for users within its settlement obligations. If you haven’t been following this …

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Facebook’s Sponsored Stories Settlement Denied

A District Judge has denied, without prejudice, a settlement hammered out by Facebook and plaintiffs in a class-action suit directed at the companies advertising practices – more specifically their Sponsored Stories ads. The original suit involved five California plaintiffs that claimed Facebook had violated privacy laws with the manner in which they run their Sponsored Stories. Mainly, the plaintiffs complained …

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Facebook Tests Promoted Posts in Your News Feed from Pages Way Outside Your Network

Soon, you may begin to see promoted posts from pages that your don’t even like – or your friends don’t even like. You may see a post from a brand that you’ve never even heard of. That’s because Facebook is testing a new ad format that will allow marketers to promote posts to users that have no real affiliation with …

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Facebook’s Sponsored Stories Settlement Put On Hold

In June, Facebook and five California plaintiffs reached a settlement in a lawsuit centered on the company’s ad product known as Sponsored Stories. You know the ones – posts that Facebook promote to the top of your news feed or to the side of your homepage. They are always based on previous user activity – a like or a check-in …

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Facebook Is Putting Words In Users’ Mouths By Promoting Content From Pages They Like

There’s a new feature making its way to the Facebook News Feed that has some people up in arms. And while I’m usually the first to defend Facebook against the wrath of whiny, misinformed, overreactions from the Facebook population – I have to say that this time, they may have a reason to be upset. You may or may not …

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Facebook To Target Mobile Ads Based On App Usage [REPORT]

Facebook, always looking for ways to boost revenues from advertising these days, is set to roll out a brand new product in the next couple of weeks, according to sources. The Wall Street Journal is reporting that this new ad product will allow advertisers to target users based on the apps that they commonly use. The advertising option will be …

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Facebook Offers To Teach You About Their Ads While You View Their Ads

Facebook advertising is on a lot of minds these days, which naturally means that it’s also under a bit more scrutiny. Maybe it’s because of this, or maybe they just felt like it was a proper thing to do – but whatever the case, Facebook has just made it a little bit easier to educate yourself about advertising on the …

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Zynga.com, Now With More Facebook Ads and Sponsored Stories

Facebook ads are beginning to move offsite, and one of the most logical and unsurprising places to find them is Zynga.com. Nevertheless, it’s interesting to imagine how many other sites will begin to house Facebook ads and Sponsored Stories in the near future. Today, the Facebook ads began appearing on Zynga.com, Zynga’s dedicated platform launched back in March which houses …

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You’re Soon Going To Be Able To Opt Out Of Facebook’s Sponsored Stories

Earlier this week, we told you that Facebook had settled a lawsuit centered around their Sponsored Stories with a $10 million cy-pres settlement which would have the money go to charity. The class-action case was brought by five plaintiffs from California who claimed that the Sponsored Stories violated state law by publicizing user data without compensation. They also contested Facebook’s …

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Facebook Settles Sponsored Stories Lawsuit With $10 Million To Charity

A northern California district judge has said that “economic injury” could be proven by plaintiffs suing Facebook over Sponsored Stories, and Facebook has agreed to settle the lawsuit with a $10 million charity donation. The complaint at the heart of Angel Fraley et al vs. Facebook was with the legality of the company’s relatively new types of ads – Sponsored …

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Facebook Advertisers Can Now Buy Mobile-Only Sponsored Stories

You know how everyone is worried about Facebook’s ability to monetize their mobile platform in this tenuous post-IPO period? Today, they might have just taken a significant step in at least moving in the direction of assuaging some of those concerns. Now, if you want to be a mobile-only advertiser, you can do so with Sponsored Stories. Before, advertisers couldn’t …

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Facebook Settles In Sponsored Stories Lawsuit

Facebook has settled a lawsuit over their Sponsored Stories feature out of court today. The terms of the settlement have not been disclosed. A document filed yesterday (PDF) notified the court that the parties in the case had reached a settlement agreement which would be formalized in a second document to be filed today. According to Reuters, that document has …

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Facebook Launches Action Spec Preview Tool

If you use Facebook, you are probably aware of sponsored stories. They’re the little ads cloaked as Facebook status updates that appear on the right-hand side of the page. Even if sponsored stories are pretty unconventional as far as ads are concerned, they are still ads. They need to look good so people will want to click on them. That’s …

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Facebook Tests Paid “Highlighting” Of Users’ Posts

We already know that world of Facebook in some way mirrors the offline world – especially for kids. On Facebook, you can still get that daily dose of embarrassment, rejection, isolation, and inane bickering that has been a part of offline life for hundreds of years. Now, Facebook is testing a new feature that would make it conform to another …

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Facebook’s Cost Per Impression Rate up 41%

According to TBG Digital’s Global Facebook Advertising Report, Facebook’s average CPM, (cost per thousand impressions), is up by 41% since Q1, 2011. The study, which was validated by the University of Cambridge, also shows that Facebook saw a 192% increase in click through rates (CTR), regarding its news clients, i.e. the Washington Post, demonstrating that Twitter is no longer the …

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Should Facebook Use Your Activity As Ads?

In the past few months, you’ve probably seen an increase in “Sponsored Stories” when you’re browsing Facebook. If that term doesn’t ring a bell, Sponsored Stories are basically advertisements, promoted by a brand, based on your activity that you’ve already put out there for the world to see. Let’s say that you posted a status update, checking-in at Starbucks and …

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Facebook Changes App Activity Requirements For Sponsored Stories

In January, Facebook began rolling out their Sponsored Stories initiative, where advertisers can promote your friends’ activity after the fact. For instance, if John Jones liked Ben & Jerry’s or mentioned them in a status earlier in the day, the story could be promoted to the top of your news feed later in the day. Facebook explained that the Sponsored …

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Facebook Testing Sponsored Action Stories

A few weeks ago, Facebook launched their Sponsored Stories initiative to allow advertisers to promote specific posts within users’ news feed. The sponsored stories are not newly generated ads, but already-existing posts that companies can pay to promote after the fact. You can identify a Sponsored Stories by the impossible to see slightly visible gray text near the timestamp on …

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Facebook Featured Stories Reportedly Coming To Mobile Within Weeks

As discussed in a recent article, Facebook is making it harder for brands to not use sponsored stories (or “featured stories” as Facebook is calling them these days). They recently started appearing in users’ news feeds, and as the free marketing that comes in the form of Page updates loses visibility by the hands of Facebook’s algorithm, sponsored/features stories are …

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Facebook Featured Story Action Specs Simplified

Facebook recently started putting sponsored stories in the news feed, which it is labeling as “featured”. Today, the company is talking about how to create these using action specs and recent changes to its Ads API designed to make it easier for developers to adapt new story types as they’re launched. Facebook will be getting rid of the old sponsored …

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Facebook Sponsored Stories: Unavoidable For Brands?

Facebook is going public soon. You already knew that I’m sure. You probably also know that Facebook makes most of its money from ads. Not all of it, but a very significant portion. If the company’s relationship with Zynga ever sours, it may have to rely on ad revenue even more. There is still plenty of room for Facebook to …

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Ads Come To The Facebook News Feed

Last month, reports came out that Facebook would be launching sponsored stories in the news feed this month. Now, it appears that has happened. According to Inside Facebook, a spokesperson for the company said the feature is now live, though I’ve been unable to find any sponsored stories in my own feed. Sponsored stories themselves are nothing new. Basically, they’re …

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