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Sponsored Search Articles

Yahoo Pushes Sponsored Search to iPhones and Android
  • Yahoo announced that Yahoo Sponsored Search ads now appear on iPhones and Android devices. 

See Google Queries That Resulted in a Click

Google is expanding the Search Query Performance Report for AdWords. The goal is to provide users with more visibility into the performance of ads and to aid in the decision process.

Yahoo Testing Favicons in Sponsored Ads
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Yahoo is testing the use of favicons in sponsored ads. When a user searches for your domain name, your favicon will appear in your sponsored result.

Yahoo looks at the example of Expedia. You can see how it looks in the following screenshot:

Search Comes Home on Twitter
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It looks like the Twitter search box on the front page thing is coming to the mainstream. It was recently announced but only available to a very limited number of people.

More people are seeing this along with a pull-down menu for trends now, including myself. I never get these types of things before other people, so that’s probably a sign it’s on the way very shortly for everybody else.

Images Now Included in Yahoo Sponsored Listings
Yahoo!’s tweaked the sponsored ads by placing images alongside them. This is what the Computers and Internet section of the Yahoo! Directory looks like.

Yahoo Mobilizes Sponsored Search

Their mobile web services available in the United States and the United Kingdom will see the beta launch of sponsored search results appearing on mobile handsets.