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Sponsored Conversations Articles

TyepPad Turns Blog Comments Into Ads

Six Apart has launched an interesting new feature for blogs (not just TypePad blogs, but all platforms), which injects sponsored comments into conversations on the blogs. TypePad works with "leading voices" in a given category to come up with questions that are syndicated to "influential" bloggers, who post their answers on their blogs.

Bloggers Battle Over Sponsored Conversations
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A Forrester report released yesterday kicked off once again the debate over paying bloggers to write about products and companies. Blogging purists, new media marketing experts, and Google’s Matt Cutts have all weighed in, indicating this is hardly a debate that will soon be put to rest.