Spencer Wang

WSJ May Need Big Subscription Increase to Make Up Lost Revenue

By Janet Meiners - Thu, 01/03/2008 - 4:50pm.

The Wall Street Journal would have to increase traffic to their site by 12x to make up for the lost subscription revenue. WSJ.com is going from paid subscriptions to free online access. A report from Bear Stearns analyst Spencer Wang made the prediction based on advertising rates for banner ads.

News Tags: Financial, WSJ, BusinessWeek, Spencer Wang, Bear Stearns, CPM, Wall Street Journal

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