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	<title>WebProNews &#187; Socialtext</title>
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	<link>http://www.webpronews.com</link>
	<description>Breaking News in Tech, Search, Social, &#38; Business</description>
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		<title>SocialText Brings Facebook &amp; Twitter Into Wikis</title>
		<link>http://www.webpronews.com/socialtext-brings-facebook-twitter-into-wikis-2008-09</link>
		<comments>http://www.webpronews.com/socialtext-brings-facebook-twitter-into-wikis-2008-09#comments</comments>
		<pubDate>Tue, 30 Sep 2008 19:20:38 +0000</pubDate>
		<dc:creator>Robert Scoble</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[exclusive]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Socialtext]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[wikis]]></category>

		<guid isPermaLink="false">http://www.webpronews.com/?p=47154</guid>
		<description><![CDATA[<p>&#160;<span class="Apple-style-span" style="color: rgb(51, 51, 51); font-family: 'Lucida Grande'; font-size: 13px; line-height: 18px; "><span class="Apple-style-span" style="color: rgb(0, 0, 0); font-family: Georgia; font-size: 15px; line-height: 19px; ">Socialtext is making big news all over the Web this morning. Here&#8217;s a rundown, later in the post I&#8217;ll talk about why.]]></description>
			<content:encoded><![CDATA[<p>&nbsp;<span class="Apple-style-span" style="color: rgb(51, 51, 51); font-family: 'Lucida Grande'; font-size: 13px; line-height: 18px; "><span class="Apple-style-span" style="color: rgb(0, 0, 0); font-family: Georgia; font-size: 15px; line-height: 19px; ">Socialtext is making big news all over the Web this morning. Here&rsquo;s a rundown, later in the post I&rsquo;ll talk about why. I also have an exclusive video of Ross Mayfield, founder of Socialtext&nbsp;<a href="http://video.google.com/videoplay?docid=-7217908732685686389&amp;hl=en" style="text-decoration: none; color: rgb(184, 91, 90); ">demonstrating the new features to me</a>.</span>
<p style="font-size: 15px; font-family: Georgia, 'Times New Roman', Times, serif; color: rgb(0, 0, 0); margin-top: 13px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; line-height: 1.3em; ">Ross Mayfield, for my cell phone camera last night,&nbsp;<a href="http://video.google.com/videoplay?docid=-7217908732685686389&amp;hl=en" style="text-decoration: none; color: rgb(184, 91, 90); ">explains the changes in this 18-minute video</a>.</p>
<p style="font-size: 15px; font-family: Georgia, 'Times New Roman', Times, serif; color: rgb(0, 0, 0); margin-top: 13px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; line-height: 1.3em; ">Ross Mayfield, co-founder of Socialtext,&nbsp;<a href="http://ross.typepad.com/blog/2008/09/hello-socialtex.html" style="color: rgb(0, 102, 204); text-decoration: none; ">writes on his blog &ldquo;Hello Socialtext 3.0!&rdquo;</a></p>
<p style="font-size: 15px; font-family: Georgia, 'Times New Roman', Times, serif; color: rgb(0, 0, 0); margin-top: 13px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; line-height: 1.3em; "><a href="http://www.businessweek.com/the_thread/techbeat/archives/2008/09/socialtext_30_i.html" style="color: rgb(0, 102, 204); text-decoration: none; ">BusinessWeek: Socialtext 3.0: Will Wikis Finally Find Their Place in Business?</a></p>
<p style="font-size: 15px; font-family: Georgia, 'Times New Roman', Times, serif; color: rgb(0, 0, 0); margin-top: 13px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; line-height: 1.3em; ">Webware:&nbsp;<a href="http://news.cnet.com/8301-17939_109-10052914-2.html?part=rss&amp;subj=news&amp;tag=2547-1_3-0-20" style="color: rgb(0, 102, 204); text-decoration: none; ">Socialtext co-founder: Enterprise Twitter isn&rsquo;t enough</a>.</p>
<p style="font-size: 15px; font-family: Georgia, 'Times New Roman', Times, serif; color: rgb(0, 0, 0); margin-top: 13px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; line-height: 1.3em; ">eWeek:&nbsp;<a href="http://www.eweek.com/c/a/Messaging-and-Collaboration/Socialtext-Signals-Marks-Wiki-Providers-Entry-into-Enterprise-Microblogging/" style="color: rgb(0, 102, 204); text-decoration: none; ">Socialtext Signals Marks Wiki Provider&rsquo;s Move into Enterprise Microblogging</a>.</p>
<p style="font-size: 15px; font-family: Georgia, 'Times New Roman', Times, serif; color: rgb(0, 0, 0); margin-top: 13px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; line-height: 1.3em; "><a href="http://fastwonderblog.com/2008/09/30/corporate-community-trend-focus-on-people/" style="color: rgb(0, 102, 204); text-decoration: none; ">Dawn Foster notes the move of Enterprises to social</a>.</p>
<p style="font-size: 15px; font-family: Georgia, 'Times New Roman', Times, serif; color: rgb(0, 0, 0); margin-top: 13px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; line-height: 1.3em; ">Zoli Erdos says &ldquo;<a href="http://www.zoliblog.com/2008/09/30/socialtext-becomes-really-social/" style="color: rgb(0, 102, 204); text-decoration: none; ">Socialtext Becomes Really Social</a>.&rdquo;</p>
<p style="font-size: 15px; font-family: Georgia, 'Times New Roman', Times, serif; color: rgb(0, 0, 0); margin-top: 13px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; line-height: 1.3em; ">ZDNet: &ldquo;<a href="http://blogs.zdnet.com/BTL/?p=10236" style="color: rgb(0, 102, 204); text-decoration: none; ">Socialtext enters Twitter for Enterprise sweepstakes</a>.&rdquo;</p>
<p style="font-size: 15px; font-family: Georgia, 'Times New Roman', Times, serif; color: rgb(0, 0, 0); margin-top: 13px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; line-height: 1.3em; ">TechCrunch writes &ldquo;<a href="http://www.techcrunch.com/2008/09/30/socialtext-30-blends-facebook-twitter-and-the-enterprise/" style="color: rgb(0, 102, 204); text-decoration: none; ">SocialText 3.0 blends Facebook, Twitter, and the Enterprise</a>.&rdquo;</p>
<p style="font-size: 15px; font-family: Georgia, 'Times New Roman', Times, serif; color: rgb(0, 0, 0); margin-top: 13px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; line-height: 1.3em; ">So, why are these changes important? Because they bring the social features that many people have gotten to know on Twitter and Facebook into the Enterprise along with advanced wiki functionality.</p>
<p style="font-size: 15px; font-family: Georgia, 'Times New Roman', Times, serif; color: rgb(0, 0, 0); margin-top: 13px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; line-height: 1.3em; ">Is this bleeding edge stuff? Yes, for the enterprise it is. And Socialtext is already seeing some big &ldquo;Fortune 50&Prime; pickup.</p>
<p style="font-size: 15px; font-family: Georgia, 'Times New Roman', Times, serif; color: rgb(0, 0, 0); margin-top: 13px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; line-height: 1.3em; ">I can hear the critics now: &ldquo;who needs another Twitter or Facebook at work?&rdquo; But if you watch the video, you&rsquo;ll see why these features make a new kind of collaboration possible.</p>
<p style="font-size: 15px; font-family: Georgia, 'Times New Roman', Times, serif; color: rgb(0, 0, 0); margin-top: 13px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; line-height: 1.3em; ">It&rsquo;s nice to see Socialtext succeed, they hosted the first Barcamp in their offices and now they are pushing ahead of the world again.</p>
<p style="font-size: 15px; font-family: Georgia, 'Times New Roman', Times, serif; color: rgb(0, 0, 0); margin-top: 13px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; line-height: 1.3em; "><a href="http://scobleizer.com/2008/09/30/exclusive-video-socialtext-brings-enterprise-facebook-and-twitter-to-wikis/">Comments</a></p>
<p></span></p>
<p>&nbsp;</p>
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		<title>Socialtext People And Socialtext Dashboard Launches</title>
		<link>http://www.webpronews.com/socialtext-people-and-socialtext-dashboard-launches-2008-04</link>
		<comments>http://www.webpronews.com/socialtext-people-and-socialtext-dashboard-launches-2008-04#comments</comments>
		<pubDate>Thu, 17 Apr 2008 19:15:08 +0000</pubDate>
		<dc:creator>Ross Mayfield</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Alan Lepofsky]]></category>
		<category><![CDATA[Socialtext]]></category>
		<category><![CDATA[TechCrunch]]></category>

		<guid isPermaLink="false">http://www.webpronews.com/?p=45079</guid>
		<description><![CDATA[<p><a href="http://www.flickr.com/photos/ross/2420419991/" title="Socialtext Dashboard with Gadgets by Ross Mayfield, on Flickr" linkindex="3" set="yes"><img width="240" hspace="5" height="221" border="0" align="right" src="http://farm3.static.flickr.com/2349/2420419991_2e71ebcaa0_m.jpg" alt="Socialtext Dashboard with Gadgets" /></a>Today Socialtext launched Socialtext People and Socialtext Dashboard, significant enhancements that make people a first class object in the wiki platform and give them greater control over their internal and external information.&#160; We also launched Four Solutio]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.flickr.com/photos/ross/2420419991/" title="Socialtext Dashboard with Gadgets by Ross Mayfield, on Flickr" linkindex="3" set="yes"><img width="240" hspace="5" height="221" border="0" align="right" src="http://farm3.static.flickr.com/2349/2420419991_2e71ebcaa0_m.jpg" alt="Socialtext Dashboard with Gadgets" /></a>Today Socialtext launched Socialtext People and Socialtext Dashboard, significant enhancements that make people a first class object in the wiki platform and give them greater control over their internal and external information.&nbsp; We also launched Four Solution areas that I&#8217;ve mentioned before, that turn features that demo well into strategic implementations, but they need greater explanation.</p>
<p>For now, let me link elsewhere:</p>
<ul>
<li>TechCrunch: <a title="Permanent Link to SocialText Putting A Little Social Into&hellip;Enterprise Wikis" rel="bookmark" href="http://www.techcrunch.com/2008/04/17/socialtext-putting-a-little-social-intoenterprise-wikis/" linkindex="4" set="yes">SocialText Putting A Little Social Into&hellip;Enterprise Wikis</a></li>
<li>Mashable: <a rel="bookmark" title="Permalink to Socialtext Makes Wikis Social; Announces People and Dashboard" href="http://mashable.com/2008/04/17/socialtext-people-dashboard/" linkindex="5" set="yes">Socialtext Makes Wikis Social; Announces People and Dashboard</a></li>
<li>Webware: <a href="http://www.webware.com/8301-1_109-9920967-2.html" linkindex="6" set="yes">Socialtext enterprise wiki getting social network features</a></li>
<li>Scott Schnaars: <a title="Permanent Link: Socialtext is Made of People" rel="bookmark" href="http://scottschnaars.com/2008/04/17/socialtext-is-made-of-people/" linkindex="7" set="yes">Socialtext is Made of People</a></li>
<li>Social Web Strategies: <a href="http://socialwebstrategies.com/?p=38" rel="bookmark" title="Permanent Link: New Socialtext innovations" linkindex="8" set="yes">New Socialtext innovations</a></li>
<li>Alan Lepofsky: <a href="http://www.alanlepofsky.net/alepofsky/alanblog.nsf/dx/socialtext-expands-with-people-and-dashboards" linkindex="9" set="yes">Socialtext Expands with People and Dashboards</a></li>
<li>CIO Mag: <a href="http://advice.cio.com/c_g_lynch/socialtext_to_add_features_to_its_enterprise_wiki" linkindex="10" set="yes">Socialtext Adds Features to its Enterprise Wiki</a></li>
<li>Tom Raferty: <a href="http://www.tomrafteryit.net/enterprise-wikis-reviewed-update/" linkindex="11" set="yes">Enterprise wikis reviewed update</a></li>
<li><a href="http://www.businesswire.com/portal/site/google/?ndmViewId=news_view&amp;newsId=20080417005528&amp;newsLang=en" linkindex="12">Press Release</a></li>
</ul>
<p><a href="http://ross.typepad.com/blog/2008/04/putting-people.html">Comments</a></p>
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		<title>Socialtext Gets $9.5 Million And New CEO</title>
		<link>http://www.webpronews.com/socialtext-gets-9-5-million-and-new-ceo-2007-11</link>
		<comments>http://www.webpronews.com/socialtext-gets-9-5-million-and-new-ceo-2007-11#comments</comments>
		<pubDate>Mon, 05 Nov 2007 16:36:35 +0000</pubDate>
		<dc:creator>Doug Caverly</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[CEO]]></category>
		<category><![CDATA[Enterprise Wikis]]></category>
		<category><![CDATA[Eugene Lee]]></category>
		<category><![CDATA[Socialtext]]></category>

		<guid isPermaLink="false">http://www.webpronews.com/?p=41642</guid>
		<description><![CDATA[<p>When a company gets a new CEO, it can be a good thing or a bad thing, but when the new CEO was educated at Harvard and MIT, and worked at Adobe and Cisco, it&#8217;s probably a great thing.&#160; Even better since the new CEO - Eugene Lee - is getting a fresh $9.5 million to play with at Socialtext.<br />
<br />
]]></description>
			<content:encoded><![CDATA[<p>When a company gets a new CEO, it can be a good thing or a bad thing, but when the new CEO was educated at Harvard and MIT, and worked at Adobe and Cisco, it&rsquo;s probably a great thing.&nbsp; Even better since the new CEO &#8211; Eugene Lee &#8211; is getting a fresh $9.5 million to play with at Socialtext.</p>
<p><span id="more-41642"></span> SAP, Draper Fisher Jurvetson, and Omidyar participated in the Series C funding round that brought in the cash, according to <a title="&quot;Socialtext offers 'social software' to big companies, raises cash&quot;" href="http://venturebeat.com/2007/11/04/socialtext-offers-social-software-to-big-companies-raises-cash/">Matt Marshall</a>.&nbsp; One potentially troubling detail is the fact that Intel Capital, which had previously invested money, did not show further financial interest, but $9.5 million is $9.5 million.</p>
<p><img src="http://images.ientrymail.com/webpronews/article_pics/sm_body/elee.gif"></p>
<p>
Also, in relation to the change in CEO, we should point out that Lee&rsquo;s replacement of Ross Mayfield was planned &#8211; Mayfield himself started <a title="Wiki Company Wants New CEO" href="http://www.webpronews.com/topnews/2007/07/20/wiki-company-wants-new-ceo">advertising</a> for a new CEO more than three months ago, and he&rsquo;s staying on with the company.&nbsp; So all appears to be well at Socialtext, which focuses on enterprise wikis.</p>
<p>In the future, it looks like Socialtext will remain intent on making wikis work in the business world.&nbsp; As part of this process, it&rsquo;ll undoubtedly be looking for new customers, but in a blog post, Lee invited &ldquo;suggestions, feedback, constructive criticism, and whacky ideas,&rdquo; as well.</p>
<p><img src="http://images.ientrymail.com/webpronews/article_pics/sm_body/socialtext.gif"></p>
<p>
At the moment, I can only think of one: update the &ldquo;<a title="About Socialtext" href="http://www.socialtext.com/company">About The Company</a>&rdquo; page so that Mayfield is no longer listed as Socialtext&rsquo;s CEO.</p>
<p><a href="http://aj.600z.com/aj/41546/0/cc?z=1"><img src="http://aj.600z.com/aj/41546/0/vc?z=1&#038;dim=41553"></a></p>
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		<title>Wiki Company Wants New CEO</title>
		<link>http://www.webpronews.com/wiki-company-wants-new-ceo-2007-07</link>
		<comments>http://www.webpronews.com/wiki-company-wants-new-ceo-2007-07#comments</comments>
		<pubDate>Fri, 20 Jul 2007 20:57:41 +0000</pubDate>
		<dc:creator>Doug Caverly</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[CEO]]></category>
		<category><![CDATA[Ross Mayfield]]></category>
		<category><![CDATA[Socialtext]]></category>
		<category><![CDATA[Wiki]]></category>
		<category><![CDATA[wikis]]></category>

		<guid isPermaLink="false">http://www.webpronews.com/?p=39284</guid>
		<description><![CDATA[<p>Some CEOs are forced out.&#160; Some CEOs quit.&#160; But I&#8217;ve never seen a CEO do quite what Ross Mayfield, the CEO and co-founder of Socialtext, is doing; Mayfield is advertising for his successor.&#160; Chalk the odd move up to Socialtext&#8217;s position as &#8220;the leading enterprise wiki.&#8221;<br />
<br />
]]></description>
			<content:encoded><![CDATA[<p>Some CEOs are forced out.&nbsp; Some CEOs quit.&nbsp; But I&rsquo;ve never seen a CEO do quite what Ross Mayfield, the CEO and co-founder of Socialtext, is doing; Mayfield is advertising for his successor.&nbsp; Chalk the odd move up to Socialtext&rsquo;s position as &ldquo;the leading enterprise wiki.&rdquo;</p>
<p><span id="more-39284"></span> &ldquo;We&rsquo;ve grown to 3,000 customers, 50 people, the leading brand in the space, an innovative product, solid revenue growth and are targeting profitability,&rdquo; writes <a title="Socialtext's CEO Looks For Replacement" href="http://ross.typepad.com/blog/2007/07/ceo-20.html">Socialtext&rsquo;s CEO</a> (doing his PR duties to the very end).&nbsp; &ldquo;It is time for Socialtext to be taken to the next level, and for that, I want to openly recruit the CEO 2.0 for Socialtext.&rdquo;</p>
<p>The person who gets that job should be able to benefit from Mayfield&rsquo;s experience &#8211; he&rsquo;ll stick around as chairman and president (in what is almost certainly a voluntary move).&nbsp; Meanwhile, it appears that a lot of onlookers are jumping at the opportunity to head up his company.</p>
<p>&ldquo;Well, half a day later, Socialtext still has the same old CEO (so much for &lsquo;Internet speed.&rsquo;),&rdquo; <a title="Socialtext Advertises For New CEO" href="http://news.com.com/8301-10784_3-9747715-7.html?tag=head">Martin LaMonica</a> notes on CNET, marking the time from Mayfield&rsquo;s initial announcement.&nbsp; &ldquo;But if Mayfield&rsquo;s current Twitter is any indication, his ploy seems to be working: &lsquo;Boy, suddenly I&rsquo;ve got a lot of email.&rsquo;&rdquo;</p>
<p><a title="Socialtext Home Page" href="http://www.socialtext.com/"> Socialtext</a> is located in Palo Alto, California.&nbsp; And no, I have no idea how much the position pays.</p></p>
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		<item>
		<title>1/4 of Enterprises Use Wikis</title>
		<link>http://www.webpronews.com/1-4-of-enterprises-use-wikis-2007-06</link>
		<comments>http://www.webpronews.com/1-4-of-enterprises-use-wikis-2007-06#comments</comments>
		<pubDate>Mon, 11 Jun 2007 19:37:53 +0000</pubDate>
		<dc:creator>Ross Mayfield</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[comments]]></category>
		<category><![CDATA[Socialtext]]></category>
		<category><![CDATA[wikis]]></category>

		<guid isPermaLink="false">http://www.webpronews.com/?p=38353</guid>
		<description><![CDATA[<div class="entry-body">Jeff Brainard posted a the results of an IDC survey along with a Q&#38;A with collaboration analyst Mark Levitt on the <a href="http://www.socialtext.com/node/205">Socialtext blog</a>.<blockquote>
<p>&#34;IDC&#8217;s 1Q07 AppStats survey, nearly a quarter of the 258 <span class="caps">U.S. </span>respondents reported that wikis are already in use at their organizations.&#34;</p><br /><a href="http://aj.600z.com/aj/136480/0/cc?z=1"><img src="http://aj.600z.com/aj/136480/0/vc?z=1&dim=105992&kw=&click=" width="615" height="80" border="0"></a>]]></description>
			<content:encoded><![CDATA[<div class="entry-body">Jeff Brainard posted a the results of an IDC survey along with a Q&amp;A with collaboration analyst Mark Levitt on the <a href="http://www.socialtext.com/node/205">Socialtext blog</a>.<br />
<blockquote>
<p>&quot;IDC&rsquo;s 1Q07 AppStats survey, nearly a quarter of the 258 <span class="caps">U.S. </span>respondents reported that wikis are already in use at their organizations.&quot;</p>
</blockquote>
<p>This is the only research to date we have found on the current penetration of wikis into the enterprise.&nbsp; Gartner predicts that 50% of companies will use wikis by 2009.&nbsp; Perhaps we are halfway there.</p>
<p><a href="http://ross.typepad.com/blog/2007/06/idc_survey_14_o.html#comments" title="Comment on wikis">Comments</a></p>
</div>
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		<title>Corporation 2.0: Businesses Embrace Blogging</title>
		<link>http://www.webpronews.com/corporation-2-0-businesses-embrace-blogging-2007-05</link>
		<comments>http://www.webpronews.com/corporation-2-0-businesses-embrace-blogging-2007-05#comments</comments>
		<pubDate>Tue, 01 May 2007 15:19:34 +0000</pubDate>
		<dc:creator>Mike Sachoff</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[Coporate Blogging]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[melcrum]]></category>
		<category><![CDATA[social]]></category>
		<category><![CDATA[Socialtext]]></category>

		<guid isPermaLink="false">http://www.webpronews.com/?p=37360</guid>
		<description><![CDATA[<p>More than half of global corporations are using Web 2.0 technologies such as blogs, online video and RSS, according to a study from Melcrum. Those that are not yet embracing such communications tools plan to within the next 12 months.</p>
]]></description>
			<content:encoded><![CDATA[<p>More than half of global corporations are using Web 2.0 technologies such as blogs, online video and RSS, according to a study from Melcrum. Those that are not yet embracing such communications tools plan to within the next 12 months.</p>
<p><span id="more-37360"></span></p>
<p>The study also found that over 40 percent of companies are using podcasts and social networks.</p>
<p>When it comes to blogging, a lot of firms say they plan to start a blog, while those that have existing blogs are used mainly for internal communications, as few companies have public blogs.</p>
<p><a title="Corporate Blogging" href="http://www.socialtext.net/bizblogs/index.cgi">Socialtext</a> tracks public blogging by Fortune 500 companies and Global 1000 firms. The ongoing study found that 8 percent of the Fortune 500 corporations had public blogs, while just 4 percent of the Global 1000 do.</p>
<p>Fortune 500 companies that publicly blog have actually doubled since April 2006 but does not indicate there has been strong growth in public blogging. While many firms use Web 2.0 for internal communications, most are reluctant to put company details in plain view.</p>
<p>Nearly half of the respondents in the <a title="Blogging, Social Networks" href="http://www.melcrum.com/">Melcrum</a> study said that employees discussing their firm online was a threat to the corporation&#8217;s reputation. Another 70 percent said they had no policies or guidelines for blogging or other social media tools, revealing that they were not prepared for public communications.</p>
<p>Communications professionals believe that social media is a good way to communicate internally and that it helps with employee engagement and internal collaboration.</p>
<p>Companies thinking about opening up dialogue with senior executives need to consider who they are willing to have participate in the conversation.</p></p>
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		<title>Salesforce Launches Startup Incubator</title>
		<link>http://www.webpronews.com/salesforce-launches-startup-incubator-2007-04</link>
		<comments>http://www.webpronews.com/salesforce-launches-startup-incubator-2007-04#comments</comments>
		<pubDate>Thu, 26 Apr 2007 19:52:08 +0000</pubDate>
		<dc:creator>Ross Mayfield</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[BusinessWeek]]></category>
		<category><![CDATA[Salesforce]]></category>
		<category><![CDATA[Socialtext]]></category>
		<category><![CDATA[Startup]]></category>

		<guid isPermaLink="false">http://www.webpronews.com/?p=37290</guid>
		<description><![CDATA[<a title="Salesforce launches startup incubator" href="http://www.businessweek.com/technology/content/apr2007/tc20070424_574670.htm">Salesforce launched</a> an incubator for startups.&#160; It is a similar proposition to the <a title="Socialtext Coworking" href="http://www.socialtext.net/stoss/index.cgi?coworking_space">Socialtext Coworking</a> space, but has a cost for the startup and is structured as a partnership program.&#160; A <a title="BusinessWeek" href="http://www.businessweek.com/technology/content/apr2007/tc20070424_574670.htm">BusinessWeek</a> article interviewed me about it.]]></description>
			<content:encoded><![CDATA[<div class="entry-body"><a title="Salesforce launches startup incubator" href="http://www.businessweek.com/technology/content/apr2007/tc20070424_574670.htm">Salesforce launched</a> an incubator for startups.&nbsp; It is a similar proposition to the <a title="Socialtext Coworking" href="http://www.socialtext.net/stoss/index.cgi?coworking_space">Socialtext Coworking</a> space, but has a cost for the startup and is structured as a partnership program.&nbsp; A <a title="BusinessWeek" href="http://www.businessweek.com/technology/content/apr2007/tc20070424_574670.htm">BusinessWeek</a> article interviewed me about it:<br />
<blockquote>
<p>The corporate wiki firm Socialtext, for instance, just took on more office space in Palo Alto, but isn&#8217;t using it all yet. So it&#8217;s offering some of it to software developers who will write open-source wiki software that supports Socialtext&#8217;s and other companies&#8217; wiki software.</p>
<p>&quot;Real estate is the leading cause of death for startups,&quot; notes Socialtext CEO Ross Mayfield. &quot;This is sort of a commune for nerds.&quot; That&#8217;s the vibe Salesforce will need to create if it wants to hatch its vision of a new software industry.</p>
</blockquote>
<p>I think I said geek instead of nerd, but no matter.&nbsp; And I stand by my fear of real estate not being put to use effectively.</p>
<p>We started Socialtext virtually, and most of the company remains distributed.&nbsp; When we got our first office space over two years into the company, we had some extra room.&nbsp; So we hosted the first Barcamp and gave space for Podtech and Mozes to get started.&nbsp; Now we have some new room next door and the <a title="coworking practice" href="https://coworking.pbwiki.com/">coworking practice</a> (check out coworking spaces in a town near you) provides a more unstructured way of opening the door to others.&nbsp; A couple of folks stop by and cowork regularly now and the we just finished the noisy construction.&nbsp; If you are ever in downtown Palo Alto, just <a title="Palo Alto" href="http://www.google.com/maps?q=185+Forest+Ave,+Palo+Alto,+California+94301,+USA&amp;sa=X&amp;oi=map&amp;ct=title">stop by</a>.</p>
<p><a title="Comment on Salesforce and Socialtext" href="http://ross.typepad.com/blog/2007/04/a_commune_for_g.html#comments">Comments</a></p>
</div>
<p>Tag: </p>
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		<title>Twitter &#8211; Short, Sweet &amp; Sleek</title>
		<link>http://www.webpronews.com/twitter-short-sweet-sleek-2007-03</link>
		<comments>http://www.webpronews.com/twitter-short-sweet-sleek-2007-03#comments</comments>
		<pubDate>Mon, 12 Mar 2007 19:30:21 +0000</pubDate>
		<dc:creator>Brajeshwar Oinam</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[API]]></category>
		<category><![CDATA[BBC]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[Digg]]></category>
		<category><![CDATA[Mac]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[RSS]]></category>
		<category><![CDATA[Socialtext]]></category>
		<category><![CDATA[statistics]]></category>
		<category><![CDATA[sxsw]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.webpronews.com/?p=36030</guid>
		<description><![CDATA[<p>Alright, <a href="http://twitter.com/">Twitter</a> has suddenly attained the status of a notoriously popular Application. After being fueled by <a href="http://sxsw.com/">SXSW</a>, everybody else is talking about Twitter including those <a href="http://manwithnoblog.com/2007/03/10/twitter-explosion/">who don&#8217;t even have a blog</a>. Talks in the Blogosphere have spit out stats that Twitter got 1 million messages sent recently. Finally after about a year of its launch, Twitter has won.</p>]]></description>
			<content:encoded><![CDATA[<p>Alright, <a href="http://twitter.com/">Twitter</a> has suddenly attained the status of a notoriously popular Application. After being fueled by <a href="http://sxsw.com/">SXSW</a>, everybody else is talking about Twitter including those <a href="http://manwithnoblog.com/2007/03/10/twitter-explosion/">who don&rsquo;t even have a blog</a>. Talks in the Blogosphere have spit out stats that Twitter got 1 million messages sent recently. Finally after about a year of its launch, Twitter has won.</p>
<p>Of course, it is not everybody that loves Twitter, some seriously <a href="http://www.brianalvey.com/2007/03/10/putting-the-twit-in-twitter/">hate it</a>.</p>
<p><em>Wait, I just got a Twitter from BBC News &ndash; Train services resume along a stretch of the West Coast Main Line in Cumbria after a fatal train crash. <a href="http://tinyurl.com/2jkv4c">http://tinyurl.com/2jkv4c</a></em></p>
<p><strong>Twitter</strong></p>
<p><a href="http://ross.typepad.com/">Ross Mayfield</a>, CEO of <a href="http://twitter.com/socialtext">SocialText</a> has an <a href="http://ross.typepad.com/blog/2007/03/twitter_tips_th.html">in-depth article</a> on Twitter, its <a href="http://www.alexaholic.com/twitter.com?y=p&amp;r=6m&amp;z=5">statistics</a>, etc. He describes Twitter as, &ldquo;a mobile social software that lets you broadcast and receive short messages with your social network. You can use it with SMS, on the web or IM.&rdquo; &ldquo;A darn easy API has enabled other clients such as <a href="http://iconfactory.com/software/twitterrific">Twitterific</a> for the <a href="http://freemacware.com">Mac</a>.  Twitter is Continuous Partial Presence, mostly made up of mundane messages in answer to the question &ndash; <strong>What are you doing?</strong>. A never-ending steam of presence messages prompts you to update your own. Messages are more ephemeral than IM presence&mdash;and posting is of a lower threshold, both because of ease and accessibility, and the informality of the medium.&rdquo;</p>
<p><em>Ah! I got another Twitter from <a href="http://digg.com/">Digg</a> &ndash; The Pirate Bay gives diploma to the King of Sweden &ndash; <a href="http://tinyurl.com/ypwgb3">http://tinyurl.com/ypwgb3</a> &ndash; The Pirate Bay guys congratulates the King of Sweden for go.</em></p>
<p>At the time of writing this article, here are the Twitters that I follow (and perhaps you might be interested)</p>
<ul>
<li><a href="http://twitter.com/Mols">Molly E. Holzschlag</a></li>
<p></p>
<li><a href="http://twitter.com/emeyer">Eric Meyer</a></li>
<p></p>
<li><a href="http://twitter.com/anildash">Anil Dash</a></li>
<p></p>
<li><a href="http://twitter.com/JasonCalacanis">Jason Calacanis</a></li>
<p></p>
<li><a href="http://twitter.com/zeldman">Jeffery Zeldman</a></li>
<p></p>
<li><a href="http://twitter.com/steverubel">Steve Rubel</a></li>
<p></p>
<li><a href="http://twitter.com/arstechnica">ArsTechnica</a></li>
<p></p>
<li><a href="http://twitter.com/bbcnews">BBC News</a></li>
<p></p>
<li><a href="http://twitter.com/cnnbrk">CNN Breaking News</a></li>
<p></p>
<li><a href="http://twitter.com/digg_feeds">Digg</a></li>
<p></p>
<li><a href="http://twitter.com/emilychang">Emily Chang</a></li>
<p></p>
<li><a href="http://twitter.com/Ross">Ross Mayfield</a></li>
<p></p>
<li><a href="http://twitter.com/defamer">Defamer</a></li>
<p></p>
<li><a href="http://twitter.com/FlashGuru">FlashGuru</a></li>
<p></p>
<li><a href="http://twitter.com/jesterxl">Jesse Warden</a></li>
<p></p>
<li><a href="http://twitter.com/bit101">Keith Peters</a> (Adobe)</li>
<p></p>
<li><a href="http://twitter.com/apollocamp">Apollo</a> (Adobe)</li>
<p></p>
<li><a href="http://twitter.com/flex">Flex</a> (Adobe)</li>
<p></p>
<li><a href="http://twitter.com/mesh">Mike Chambers</a> (Adobe)</li>
<p></p>
<li><a href="http://twitter.com/mdowney">Mike Downey</a> (Adobe)</li>
</ul>
<p><em>Another Twitter from BBC Business &ndash; Price cuts for British Gas customers, lowering their gas bills by 17% and electricity by 11%, come into force. <a href="http://tinyurl.com/2k2okk">http://tinyurl.com/2k2okk</a></em></p>
<p>So, when will we get the first Twitter Spam? Or will that affect just those who follow the <a href="http://twitter.com/public_timeline">public timeline</a>. Ok, let me leave that innovative idea of a spam to the spammers, I ran out of ideas on that one.</p>
<p><strong>Twitter your RSS Feeds</strong></p>
<p>A Mac-Friend of mine, <a href="http://paulstamatiou.com/">Paul Stamatiou</a> have a good idea on how to <strong>Twitter on Steroid</strong>. Well, not really to that extend of irritation but that&rsquo;s what I come up with &ndash; Twitter on Steroid. Here&rsquo;s how. follow all the steps from Paul to get an <a href="http://paulstamatiou.com/2007/01/26/stammy-script-rss-to-twitter-using-php/">RSS to Twitter using PHP</a>. Now, get an array of all your RSS Feeds &ndash; your Blog(s), your Flickr Feed, your YouTube Videos &ndash; combine them into one (there are lots of services that does that). Finally, twitter this Mother RSS Feed. Paul have a cron job to do the RSS push, I&rsquo;m sure we can work out a way to ping the app to Twitter whenever there is a publication from the Feed. That&rsquo;s it and you might even have a non-stop twitter-ing; to the point that your followers might get irritated. Use it wisely.</p>
<p><em>Yet another Twitter (in fact lots in between)</em></p>
<ul>
<li>jesterxl: TWITTER, come on and raise up, take yer shirt off, twist it &lsquo;round yo head; spinnit like a hellah-coptah!!!</li>
<p></p>
<li>Stammy: cutting my nails w/ el swiss army knife.. the nail clipper was all the way across the room.</li>
<p></p>
<li>aral: wakes to a lovely, sunny morning in Dublin. Going to head out to consult with a client in about half an hour. Great bunch &ndash; can&rsquo;t wait!</li>
</ul>
<p><strong>Twitter Powered</strong></p>
<ul>
<li><a href="http://geotwitter.org/">GeoTwitter</a>: <a href="http://www.google.com/apis/maps/">Google Maps API</a> + <a href="http://help.twitter.com/">Twitter API</a></li>
<p></p>
<li><a href="http://arsecandle.org/twadget/">Twadget</a>: Windows Vista Sidebar gadget</li>
<p></p>
<li><a href="http://www.roflsoftware.com/2007/01/14/chitter/">Chitter</a>: MAC OS X plugin for iChat</li>
<p></p>
<li><a href="http://iconfactory.com/software/twitterrific">Twitterific</a>: Mac OS X tool</li>
<p></p>
<li><a href="http://ben-ward.co.uk/widgets/twitgit/">Twitgit</a>: Mac OS X Dashboard Widget</li>
<p></p>
<li><a href="http://danmcweeney.com/promqueen/">Prom Queen</a>: turn all your followers into friends</li>
</ul>
<p><em>Another Twit &ndash; bbcnews: West Indies legend Sir Garfield Sobers officially opens the Cricket World Cup on Sunday. <a href="http://tinyurl.com/2qz4sa">http://tinyurl.com/2qz4sa</a></em></p>
<p><strong>Some must-read articles about twitter</strong></p>
<ul>
<li><a href="http://splashcastmedia.com/a-twitter-top-ten">A Twitter Top Ten</a></li>
<p></p>
<li><a href="http://twitter.com/blog">Twitter Blog</a></li>
<p></p>
<li><a href="http://www.andycarvin.com/archives/2007/03/can_twitter_save_lives.html">Can Twitter Save Lives?</a></li>
<p></p>
<li><a href="http://www.lifehack.org/articles/lifehack/5-ways-to-use-twitter-for-good.html">5 Ways to Use Twitter for Good</a></li>
</ul>
<p><em>Another Twit &ndash; digg_feeds: Dark energy, an invisible, undetectable force &ndash; <a href="http://tinyurl.com/yu2udc">http://tinyurl.com/yu2udc</a> &ndash; Three days after learning that he won the 2006 Nobel Prize</em></p>
<p><strong>TinyURL</strong></p>
<p><a href="http://tinyurl.com/">TinyURL</a> shortens your long url to a short redirect URL. TinyURL makes it extremely easy to use their service &ndash; on their website, browser toolbar &ndash; and an even easier API which makes Twitter so easy to have tiny URLs replacing long URLs that people twits. Twitter have made the best use of TinyURL and is perhaps its best companion.</p>
<p>For instance, in PHP, it can be simple as</p>
<pre>// the url to be shortened$theurl = &quot;http://&quot;.$_SERVER['HTTP_HOST'].$_SERVER['PHP_SELF'];// the final result$tiny_url =  file_get_contents(&quot;http://tinyurl.com/api-create.php?url=&quot; . $theurl);</pre>
<p><em>And finally before I post this article, here is another twit &ndash; emilychang: checking out laughingsquid&rsquo;s great photos</em></p>
<p>Hey; Why don&rsquo;t you comment your Twitter profile URL? I would love to know <strong>What you&rsquo;re Doing</strong>? You can follow me through my <a href="http://twitter.com/Brajeshwar">Twitter Profile</a>. Technorati have <a href="http://www.technorati.com/blogs/http%3A%2F%2Ftwitter.com%2Fbrajeshwar">spidered</a> my Twitter Profile too (I guess, you should also claim your twitter profile).</p>
<p><a href="http://brajeshwar.com/2007/twitter-short-sweet-sleek-lets-get-started/#comments">Comments</a></p>
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		<title>Enterprise 2.0 in InformationWeek</title>
		<link>http://www.webpronews.com/enterprise-2-0-in-informationweek-2007-02</link>
		<comments>http://www.webpronews.com/enterprise-2-0-in-informationweek-2007-02#comments</comments>
		<pubDate>Tue, 27 Feb 2007 19:58:40 +0000</pubDate>
		<dc:creator>Ross Mayfield</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[collaboration]]></category>
		<category><![CDATA[eBusiness]]></category>
		<category><![CDATA[enterprise]]></category>
		<category><![CDATA[Sidebar]]></category>
		<category><![CDATA[Socialtext]]></category>
		<category><![CDATA[Tag]]></category>
		<category><![CDATA[Web]]></category>

		<guid isPermaLink="false">http://www.webpronews.com/?p=35653</guid>
		<description><![CDATA[The <a href="http://www.informationweek.com/shared/printableArticle.jhtml?articleID=197008457">InformationWeek cover story</a> is Enterprise 2.0, based on a survey of engagement:  <blockquote>
<p><span id="intelliTXT">&#160;Despite the risks and problems, a solid minority of the 250 business technology pros surveyed by <em>InformationWeek</em> are behind this IT strategy push that has come to be known as Enterprise 2.0 (even if the overplayed 2.0 terminology makes some people wince). Nearly a third, 32%, describe their Web 2.0 strategies as fully engaged, our survey finds.</span></p>]]></description>
			<content:encoded><![CDATA[<p>The <a href="http://www.informationweek.com/shared/printableArticle.jhtml?articleID=197008457">InformationWeek cover story</a> is Enterprise 2.0, based on a survey of engagement:<br />
<blockquote>
<p><span id="intelliTXT">&nbsp;Despite the risks and problems, a solid minority of the 250 business technology pros surveyed by <em>InformationWeek</em> are behind this IT strategy push that has come to be known as Enterprise 2.0 (even if the overplayed 2.0 terminology makes some people wince). Nearly a third, 32%, describe their Web 2.0 strategies as fully engaged, our survey finds.</span></p>
<p><span id="intelliTXT"> Reticent companies ignore the movement at the peril of their competitiveness. Within a few years, rich, collaborative software platforms that include a slate of technologies like wikis, blogs, integrated search, and unified communications will be the norm. Employees will expect to work that way, and it&#8217;ll be up to IT to solve the still significant problems and deliver.</span></p>
</blockquote>
<p>I like the <a href="http://www.informationweek.com/news/showArticle.jhtml?articleID=197008464">disclaiming sidebar</a> with fair commentary about the category name:</p>
<blockquote>
<p><span id="intelliTXT">  The reason it gets used is there&#8217;s real meaning behind the <a href="http://www.techweb.com/encyclopedia/defineterm.jhtml?term=tag&amp;x=&amp;y=">tag</a> [Enterprise 2.0] today, giving businesspeople a way to talk about the kind of collaboration and information sharing they must move toward. There will come a time when Enterprise 2.0 loses its meaning entirely, much as <a href="http://www.techweb.com/encyclopedia/defineterm.jhtml?term=e-business&amp;x=&amp;y=">e-business</a> did when Internet-based commerce became less of a novelty. When the kind of Web-based, highly interactive collaboration and information sharing that defines Enterprise 2.0 becomes commonplace, we&#8217;ll hang this one up, too.</span></p>
</blockquote>
<p><a href="http://www.flickr.com/photos/ross/403162658/"><img border="0" align="left" src="http://images.ientrymail.com/webpronews/articlepictures/informationweek.jpg" alt="InformationWeek" /></a>InformationWeek suggests <a href="http://www.informationweek.com/software/showArticle.jhtml?articleID=197008244">Nine Easy Web Collaboration tools</a>, highlighting Socialtext.<span id="intelliTXT">&nbsp; I need to clarify one mistake in the article, however, the following paragraph should refer to <a href="http://www.socialtext.com/node/152">Socialtext Unplugged</a>, the offline wiki, not Socialtext as a whole.</span></p>
<blockquote>
<p><span id="intelliTXT"><a href="http://www.informationweek.com/news/showArticle.jhtml?articleID=196602833">Socialtext</a> offers wiki software with a twist &#8212; you can <a href="http://www.techweb.com/encyclopedia/defineterm.jhtml?term=copy&amp;x=&amp;y=">copy</a>  the wiki to your desktop, work with it disconnected from the Internet, and then merge it with the online version; Socialtext [Unplugged] is based on <a target="_blank" href="http://www.tiddlywiki.com/">TiddlyWiki</a>, a popular single-user Wiki that stores both data and <a href="http://www.techweb.com/encyclopedia/defineterm.jhtml?term=JavaScript&amp;x=&amp;y=">JavaScript</a> code in a single <a href="http://www.techweb.com/encyclopedia/defineterm.jhtml?term=Web%20page&amp;x=&amp;y=">Web page</a> that can be stored locally on the desktop or on a server.</span></p>
</blockquote>
<p><span id="intelliTXT">In general the article is a fair survey of where adoption of Enterprise 2.0 is, just beginning to mainstream and a trend embraced by incumbent vendors.&nbsp; And it also highlights the varied experiences enterprises have had.&nbsp; Some overspent on security, some failed to gain adoption, some have a wonderful mess of experimentation they need to clean up.&nbsp; The article failed to mention <a href="http://suitetwo.com">SuiteTwo</a> as a solution that encompasses wikis, blogs and RSS, but all in good time.</span></p>
<p><span id="intelliTXT"><a href="http://ross.typepad.com/blog/2007/02/informationweek.html#comments">Comments</a><br />
</span></p>
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		<title>1 Wiki, Best of Both Worlds</title>
		<link>http://www.webpronews.com/1-wiki-best-of-both-worlds-2007-02</link>
		<comments>http://www.webpronews.com/1-wiki-best-of-both-worlds-2007-02#comments</comments>
		<pubDate>Thu, 22 Feb 2007 02:28:36 +0000</pubDate>
		<dc:creator>Ross Mayfield</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[enterprise]]></category>
		<category><![CDATA[McAfee]]></category>
		<category><![CDATA[Mediawiki]]></category>
		<category><![CDATA[Razorfish]]></category>
		<category><![CDATA[Socialtext]]></category>
		<category><![CDATA[Wiki]]></category>

		<guid isPermaLink="false">http://www.webpronews.com/?p=35453</guid>
		<description><![CDATA[Back in November, <a href="http://blog.hbs.edu/faculty/amcafee/index.php/faculty_amcafee_v3/now_thats_what_im_talking_about/">Andy McAfee</a> shared a great wiki case study from <a href="http://www.avenuea-razorfish.com/enterprisesolutions">Avenue A &#124; Razorfish</a>.&#160; They adapted MediaWiki to meet their needs.&#160; Leveraging open source, a great approach for a company that builds custom Intranets.
<p>But <a href="http://radiowalker.wordpress.com/2007/02/16/is-mediawiki-an-enterprise-wiki/">Jeff Walker</a> of Atlassian Confluence, a commercial wiki vendor, disagrees:</p>]]></description>
			<content:encoded><![CDATA[<p>Back in November, <a href="http://blog.hbs.edu/faculty/amcafee/index.php/faculty_amcafee_v3/now_thats_what_im_talking_about/">Andy McAfee</a> shared a great wiki case study from <a href="http://www.avenuea-razorfish.com/enterprisesolutions">Avenue A | Razorfish</a>.&nbsp; They adapted MediaWiki to meet their needs.&nbsp; Leveraging open source, a great approach for a company that builds custom Intranets.</p>
<p>But <a href="http://radiowalker.wordpress.com/2007/02/16/is-mediawiki-an-enterprise-wiki/">Jeff Walker</a> of Atlassian Confluence, a commercial wiki vendor, disagrees:</p>
<blockquote>
<p>It strikes me that if Razorfish invested all this effort and money, then the question needs to be asked: Is Mediawiki an enterprise wiki? Certainly not out of the box.</p>
<p>One full-time intern and two part-time developers is at least $50-100K for one year! Probably the latter number. Mediawiki in this instance became an enterprise wiki but only after considerable work.</p>
</blockquote>
<p>To which <a href="http://www.theworkplaceblog.com/2007/02/more_avenue_a_razorfish_wiki_t.html">Shiv Singh of Razorfish</a> replies:</p>
<blockquote>
<p>&hellip; Our wiki did not take a full year to build and the part-time developers were bench resources. In other words, it did not cost us $100,000 as Jeffery implied. Furthermore, <a href="http://en.wikipedia.org/wiki/Enterprise_2.0">enterprise 2.0</a>&nbsp; as coined by Andrew McFee is not about cost but about what the software does for its users and how they shape the software themselves.</p>
<p>Commercial enterprise 2.0 software like <a href="http://www.socialtext.com/">Socialtext</a>, Brainkeeper and Atlassian Confluence are great options for some business scenarios and we often recommend them to our own clients. But in other cases, simply modifying open source sofware can get an organization what it needs. Furthermore, by modifying mediawiki we were able to get exactly what we needed. Most importantly, by virtue of how it is being used, we know that it is social software in an organization &#8211; and that&#8217;s the most important part of an enterprise 2.0 solution.</p>
</blockquote>
<p><a href="http://www.scalefree.info/2007/02/build_or_buy.html">Anu Gupta</a> of <a href="http://headshift.com">Headshift</a> attempted to comment (as did I and I&#8217;m stealing the structure of this post from Anu):</p>
<blockquote>
<p>Shiv &#8211; not sure I agree with you&hellip;</p>
</blockquote>
<blockquote>
<p>I think you&rsquo;re lucky (or unlucky) in having bench resource available &#8211; a lot of companies aren&rsquo;t in that situation and have a constant battle to get developer time. So, faced with that situation &#8211; what is the cost of having 2 developers available, part time, to develop and look after your mediawiki instance over 18 months ?</p>
<p>Secondly, would spending the relatively small amount on an unlimited license for Confluence ($8,000) or Socialtext, and getting out of the box AD integration, search and granular permissioning, represent better value than developing it from scratch ?</p>
<p>Also, developing inhouse commits you to a codebase that with an audience of just yourselves (until you release it out to the community ?).</p>
</blockquote>
<p>I can see both sides here.&nbsp; Jeff&#8217;s point is that MediaWiki wasn&#8217;t designed for Intranet use out of the box.&nbsp; I believe there is truth to this, that MediaWiki will always be optimal for running a public online encyclopedia or similar community.</p>
<p>But you can&#8217;t slap down open source development on the basis of cost alone.&nbsp; Going with a proprietary vendor inherently restricts <em>freedom</em> &#8212; both through lock-in and the ability to extend. Open source enables a company to both manage risks, share risks across a community and adapt software for their situation.&nbsp; Engaging internal developers also engages core stakeholders that can help wiki adoption.&nbsp; &nbsp;</p>
<p>I also find the cost argument to be misleading. The closed option has a license cost, the open option has no license cost.&nbsp; But the customer&#8217;s customization requirements would have to be met somehow, and who knows how the buy vs. build works out in this case where pricing isn&#8217;t transparent.</p>
<p>Anu&#8217;s System Integrator perspective provides a third way, where a third party gains economies by providing solutions across a base of customers.&nbsp; But to remove the question mark at the end of his comment, so does an open source community.&nbsp; It seems Razorfish benefits from having the bulk of its codebase be community maintained, and I would suggest sharing their extensions are in their best interest. I&#8217;m not questioning the value of such integrators, each has their own proposition and value add, but the customer would be better off if an SI serviced codebase was, again, open source.</p>
<p>The fourth way involves me tooting my own horn.&nbsp; If Razorfish started their project today, they could use <a href="http://socialtext.net/stoss">Socialtext Open</a> and get the best of both worlds.&nbsp; The best of breed enterprise wiki and the freedom of open source.&nbsp; </p>
<p>We chose a commercial open source business model because it strikes a balance between freedom and profit.&nbsp; Not because we are <a href="http://www.socialglass.com/archives/23">hippies</a>.&nbsp; But because it is in the best value for end customers.&nbsp; As first to market and first to feature, we continue to innovate and there is the chance that one day Razorfish would find having us service the software to be a valuable option.&nbsp; But that is up to them.</p>
<p>When competing in a market full of choice, you have to be a choice leader.&nbsp; Not just in providing on-site, Appliance, SaaS and open source deployment and licensing options.&nbsp; But enabling your customers to make their own choices.</p>
<p><a href="http://ross.typepad.com/blog/2007/02/one_wiki_best_o.html#comments">Comments</a>
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