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social software Articles

How to Sell Social Software
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An awful lot of social software vendors operate under the old field of dreams theory that “if you build it, they will come.”

Homophily and Social Software Design

Nat Torkington has a great post on homophily and social software design.

Power Law of Participation

Social software brings groups together to discover and create value. The problem is, users only have so much time for social software.

Adoption Strategy for Social Software in the Enterprise

Perhaps the greatest competency Socialtext has gained over the past three years is fostering adoption of social software.