All Posts Tagged Tag: ‘social search’
I wrote an article a couple months ago, asking: What if Facebook goes search while Google struggles to go social? I looked at some of the things Facebook has done related to search, and made the case that the social networking giant has a lot of potential for becoming a bigger player in search in general.
Personalization is one of the key components of search relevancy. It’s not the only component (Google uses over 200 signals for a reason), but it’s a pretty big component. If results are tailored to you specifically, there’s a good chance they will often provide relevance to you. One of the best ways to achieve personalization through search is to get you results based on your established connections with other people. Google knows this. This is why Google is putting more emphasis on social search.
Interestingly enough, just after I wrote about how Greplin had some social search benefits that Google is lacking, Google announced that it has updated its own social search. Google social search results will now appear mixed throughout the organic results, as opposed to just at the bottom, as they have done in the past.
I recently wrote a lengthy post about how content is flooding the web, and it’s becoming increasingly difficult for any one search engine (including Google) to keep up and deliver the best possible results at all times. Google does a great job for a lot of queries, but the company knows it needs to get better. That’s why they’re putting a new focus on content farms.
Late last year both Google and Bing announced they are both using social signals as part of the ranking algorithm. Those of us who have been in the game a while have long suspected this, but it’s nice to see it come from the horse’s mouth, so to speak. So, as a search marketer, what signals might they be looking at and what are some ways we can leverage to our advantage?
Bing announced yesterday that it is integrating more Facebook "likes" into search results, but Blekko, the new kid on the block, is now also providing such data, courtesy of Facebook Connect.
"Now log onto Blekko through Facebook Connect and you’ll be able to see whether or not your friends have ‘Liked’ a particular search result," a Blekko representative tells WebProNews.
Bing announced today that it is completing its deployment of the new Facebook features announced last month. They should be available to all U.S. users.
There’s a new kind of personalized, social search available that may trump any effort we’ve seen from Google to date in this corner of search.
Greplin is a new site that searches through "all your online data in one place, really fast" – or at least your the online data you have in the services that it supports, which is likely far from all of your online data. Still, the concept behind the site is pretty noteworthy, and it will likely add more services as time goes on.