All Posts Tagged Tag: ‘social search’
Interestingly enough, just after I wrote about how Greplin had some social search benefits that Google is lacking, Google announced that it has updated its own social search. Google social search results will now appear mixed throughout the organic results, as opposed to just at the bottom, as they have done in the past.
I recently wrote a lengthy post about how content is flooding the web, and it’s becoming increasingly difficult for any one search engine (including Google) to keep up and deliver the best possible results at all times. Google does a great job for a lot of queries, but the company knows it needs to get better. That’s why they’re putting a new focus on content farms.
Late last year both Google and Bing announced they are both using social signals as part of the ranking algorithm. Those of us who have been in the game a while have long suspected this, but it’s nice to see it come from the horse’s mouth, so to speak. So, as a search marketer, what signals might they be looking at and what are some ways we can leverage to our advantage?
Bing announced yesterday that it is integrating more Facebook "likes" into search results, but Blekko, the new kid on the block, is now also providing such data, courtesy of Facebook Connect.
"Now log onto Blekko through Facebook Connect and you’ll be able to see whether or not your friends have ‘Liked’ a particular search result," a Blekko representative tells WebProNews.
Bing announced today that it is completing its deployment of the new Facebook features announced last month. They should be available to all U.S. users.
There’s a new kind of personalized, social search available that may trump any effort we’ve seen from Google to date in this corner of search.
Greplin is a new site that searches through "all your online data in one place, really fast" – or at least your the online data you have in the services that it supports, which is likely far from all of your online data. Still, the concept behind the site is pretty noteworthy, and it will likely add more services as time goes on.
Microsoft has released a new update to the Bing app for the iPhone and iPod Touch.
The app now lets users connect their Facebook and Twitter accounts to see combined status updates from their friends. They’ve also integrated search results from your friends using this data.
This afternoon, Bing will take a big step forward in terms of social search. Yusuf Mehdi, Senior Vice President of the Online Audience Business at Microsoft, announced at SMX Advanced that a Bing site will start to integrate information from Facebook.
Update: A representative for Bing tells WebPronews the "Twitter monetization news will not result in sponsored results appearing in Bing results."
Original Article: Microsoft announced today that Bing now pulls in tweets from Twitter in real-time, in a way that somewhat resembles Google’s real-time search feature.
It’s no secret that Google delivers personalized search results on a user-by-user basis. In fact, software engineer Bryan Horling reportedly said at SMX West in Santa Clara that Google personalizes as much as 20 percent of any user’s web searches, which would be one in five searches. One way that Google personalizes search results is with its social search feature, which it launched in January. At SMX, WebProNews discussed this feature with Google’s Johanna Wright.
If you are one of those people still skeptical about the business uses of social media, you may be interested to know that Google’s Social Search is no longer just an experiment. Though it does have the beta tag on it, it is now mainstream. This is something we’ve all known would come sooner or later, but now it’s here.
Salesforce polled 1,900 “global customer service leaders” about their practices. Findings can be found in the new 2015 State of Service Report. “Just a few years ago, customer service was an after thought for most companies,” says Salesforce’s Matt Wesson. “If a customer had a …
There has been a great deal of talk over the past year about the potential of social media buy buttons to drive more online sales, but for the most part, it would seem, it’s still just potential. We’re more than halfway through Cyber Monday, and …
Google is sharing some research it conducted about foot traffic patterns in stores across the United States during Black Friday last year. The company says it uncovered some “surprising” findings that should help businesses better connect with shoppers in and near their stores. “Contrary to …