All Posts Tagged Tag: ‘social proofing’

Social Media Overtakes Search in Advertising

Social media is on a trajectory to become the main focus of advertisers, according to a new survey conducted by Strata, a Comcast-owned media software firm. The quarterly report queried a broad pool of over 1,000 U.S. ad agencies processing over $50 billion in media annually, and revealed that 69% of firms regard social media advertising as being the focus …

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The Importance of Online Brand Reputation

The kind folks at DKC News just sent over an infographic covering some stats on the importance of online reputation for emerging small businesses, to compliment Yahoo! Small Business’ launch of it’s new Marketing Dashboard today. Yahoo’s data points out that the number one source of small business marketing is the internet, and that 83% of consumers are affected by …

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Social Media Marketing Trends [Infographic]

Pagemodo has just submitted a new infographic on the results of a recent survey on the marketing benefits afforded by social media networking: Of all the businesses queried, 90% say that they use social media for marketing, and 93% of that claim that it’s beneficial to their commerce. Interestingly, only 43% of marketers see an actual rise in sales, and …

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Consumers Trusting Web Ads More, Though Not as Much as TV and Print

A new study by Neilsen called the Global Trust in Advertising Survey, Q3 2011, has shown that while people generally don’t trust online ads, especially those on their mobile devices, they are beginning to open up to this form of marketing a bit, though not nearly as much as they do towards TV and print spots. Out of 28,000 consumers …

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Facebook Shoppers Mostly Women

Facebook shopping is still in its infancy, with roughly 1.5 million out of 850 million members making a purchase directly through the site each month, and the overwhelming majority who do so are women. Christian Taylor, CEO and co-founder of Silicon Valley startup Payvment, the biggest commerce platform on Facebook, states that most if its customers are stay-at-home moms who …

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Social Media Gives Industrial Firms Competitive Edge

According to a recent study by Thomas Industrial Network, industrial companies that aren’t embracing social media, in a belief that competitors are doing the same, risk losing business opportunities. At present, 68% of small to midsized industrial suppliers are engaging with customers via social media, affording themselves an advantage over other firms who have yet to start. Thomas says that …

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WPP Doubles Facebook Advertising

Communications services group WPP will spend as much as $400 million on Facebook advertising this year, according to Mediapost. This would be roughly double of what WPP spent last year. In 2010, WPP CEO Martin Sorrell wasn’t too keen on social media for advertising, suggesting that it wasn’t very useful for marketing, stating that Facebook was “not a medium that …

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Social Networking Drives Product Discovery

In a new study called Social Impact by social commerce solutions company Sociable Labs, it’s been found that 62% of online shoppers read product-related comments posted by Facebook friends. The study also has shown that 75% of these shoppers click on the link referrals. Sociable Labs’ study queried 1088 online shoppers/Facebook users, and investigated the influence social media sharing has …

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