All Posts Tagged Tag: ‘Social Media’

Twitter Now Has An Official WordPress Plugin

Twitter announced the release of its official WordPress plugin, which brings various Twitter features and functionality together into one package for WordPress sites. Included are Twitter Cards, Analytics, Embedded tweets and video, the tweet button, the follow button, Twitter advertising, and a base library. “We created this plugin to serve the common needs of most modern publishers while allowing for …

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Improvements Facebook Has Made On Its Way To 2 Million Active Advertisers

Facebook announced that it has reached over two million active advertisers, up from 1.5 million about half a year ago and 1 million a year-and-a-half ago. “Roughly 35% of US small businesses don’t have a web presence at all, but more than 30 million businesses around the world actively use Facebook Pages because they’re free, easy to use, and they …

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Will Promoted Tweet Syndication ‘Torpedo’ Ad Creativity?

Earlier this month, Twitter announced Promoted Tweet syndication, which sees the company showing its ads outside of Twitter. Promoted Tweets appear on third-party services beginning with Flipboard (which now has a desktop experience in addition to its mobile apps) and Yahoo Japan. This is the example Twitter showed of a Nissan ad running in the Flipboard app: Rob Emrich, CEO …

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You’re Going To Have A Hard Time Spamming Pinterest

Spam has historically been a problem on Pinterest, but it’s becoming less of one, according to the company. That’s a good thing considering that it’s now getting into monetization, and offering advertising options. Have you noticed a significant decrease in spam on Pinterest? Let us know in the comments. Pinterest shared some new stats on its spam fighting efforts as …

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Instagram For Business: Where To Start

Instagram is about four and a half years old now, and has over 300 million users, but a lot of businesses are still just trying to get started with a presence on the visual social network. Some have been nailing it for a long while now, but for a lot of smaller businesses, it’s just another thing to keep up …

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Pinterest For Business: What Works Best

We’ve been talking a lot lately about optimizing for Pinterest search. Pinterest is, after all, the second leading driver of social media traffic referrals according to Shareaholic, and it has been significantly improving its search experience. Pinterest is now giving businesses some advice on how to make “great pins and boards,” which should not only help you in search, but …

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Facebook Releases New Product Ads

Facebook announced new product ads designed to help businesses promote multiple products or their whole product catalogs. The ads are shown across devices. “Product ads offer businesses a number of ways to highlight different products on Facebook,” the company says. “Marketers can upload their product catalog and create campaigns targeting certain products to specific audiences, or let Facebook automatically deliver …

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Facebook Organic Reach Compared By Post Type

On Monday we heard about data from SocialBakers finding that photos, which used to be the most engaging type of Facebook post and perform the best, are now the kind of post that is seeing the least amount of organic reach. Since we wrote about it earlier, SocialBakers has made its data more easily accessible. Take a look at how …

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What Not To Do To Increase Facebook Organic Reach

Want to know what not to do to increase your organic reach on Facebook? Don’t post a bunch of photos thinking that’s what the News Feed algorithm likes best. That may have been true in the past, but not anymore. Less than a year ago, research showed that photos were your best bet for getting engagement on Facebook. Nowadays, photos …

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Pinterest Kills Affiliate Links, Upsets Users

Pinterest is killing affiliate links on its service, keeping existing pins in tact, but stripping the tracking from the URLs. Naturally, this is not sitting well with people getting income from them. As reported earlier by VentureBeat, affected Pinterest users have been getting an email from the company, which warns that it will automatically remove affiliate links, redirects, and trackers, …

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Are You Grabbing Traffic From Flipboard?

This week, Flipboard launched a new web version. It’s available for the desktop for the first time after being mobile-only since 2010. While it already has millions of users from phones and tablets, this opens it up to more people, and to more usage from existing users. Think about those who spend all day on a computer at the office. …

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Pinterest App Pins Let iOS Users Install Apps

Pinterest announced the launch of new App Pins, a new type of Rich Pin for iOS apps, which lets users actually install apps directly from Pinterest. A spokesperson for the company tells WebProNews, “App Pins are the first truly actionable Pin, as Pinners can download apps right from Pinterest with just the click of an ‘install’ button. “We introduced Rich …

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