All Posts Tagged Tag: ‘Social Media’

Facebook Video Trends To Consider

Facebook Video Trends To Consider

In a recent article, we talked about the growing importance for marketers to have a Facebook video strategy. A couple of new reports further emphasize that importance. Do you have a Facebook video plan? What do you see some doing wrong with their Facebook videos? Discuss. SocialBakers released some research looking at three trends that dominated social video in 2015. …

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Study Finds Businesses Are Still Pretty Bad At This

Study Finds Businesses Are Still Pretty Bad At This

Brands are getting more messages on social media than ever, but they aren’t getting much better at responding to them. This was a consistent narrative in the online business world last year, and in Q1 2016, it doesn’t look like much is changing. What can businesses do to be better at responding to messages on social media? Discuss. Last summer, …

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Twitter Gives Some Users New GIF Feature

Twitter Gives Some Users New GIF Feature

Twitter appears to be testing a new feature in its mobile apps (at least on Android) that gives users a way to quickly access GIFs to share with their followers. Some are seeing a GIF icon appear between the camera and poll icons when they go to compose a tweet. If people aren't seeing it yet twttr is testing way …

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A Facebook Video Plan Is Only Becoming More Important

A Facebook Video Plan Is Only Becoming More Important

Facebook released its financials for the fourth quarter and full-year 2015 on Wednesday, and in the ensuing conference call, announced that 100 million hours of video are watched on Facebook on a daily basis. If Facebook video hasn’t become part of your strategy by now, that’s a pretty good reason to start thinking about it. Have you had success with …

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Facebook Earnings Out, Mobile Ad Revenue 80% Of All Ad Revenue

Facebook Earnings Out, Mobile Ad Revenue 80% Of All Ad Revenue

Facebook just released its earnings report for the fourth quarter and full-year 2015. Full-year revenue was $17.93 billion, up 44% year-over-year. Net income was $3.69 billion. Mobile ad revenue represented 80% of all ad revenue in the fourth quarter. That’s up 69% from the fourth quarter in 2014. The company announced that it hit 1.04 billion daily active users (on …

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This May Help With The Facebook Engagement Problem

This May Help With The Facebook Engagement Problem

2015 wasn’t a great year for Facebook Page like growth, post reach, and engagement. In fact, as more time passes, it’s getting harder and harder to recall the glory days of when these things were at a high. Is Facebook an effective channel for your efforts these days? Let us know in the comments. Locowise recently shared some data looking …

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Facebook Page Admins See New Features

Facebook Page Admins See New Features

Facebook Page admins are seeing some new features, which are either in testing or early phases of being rolled out. In separate reports, AdWeek points to photo uploading tools and call-to-action prompts. The call-to-action prompts are coming when admins launch the Pages app. According to the site, a blue bar shows up under the cover images with text that says, …

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Pinterest Looks At Pin Trends By Sex

Pinterest Looks At Pin Trends By Sex

Pinterest is sharing some pinning trends based on user gender. This follows data they shared last month about search trends by country. “Any guesses on what men vs. women are up to on Pinterest? We looked at trending searches between the sexes so far this year, and found a few surprises and some common ground,” the company says. The top …

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Pinterest Turns To New Email Platform For Personalization

Pinterest Turns To New Email Platform For Personalization

Pinterest has a new email delivery service. It has tapped SparkPost Elite to consolidate the sending of engagement and transactional emails and improve personalization. As SparkPost says, its platform streams real-time event data via webhooks for use in personalization and sending. VentureBeat recently shared some words from Seth Weisfeld, who leads Pinterest’s notifications efforts: “Email is an extension of the …

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Facebook Lead Ads Get New Features

Facebook Lead Ads Get New Features

Facebook announced some new features for its lead ads including a new context card, a carousel format, and the ability to reach both desktop and mobile users. Lead ads were first made available to all advertisers in October following a limited launch in June. Facebook has touted a 4x reduction in cost per lead and a 54% more efficient cost …

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Is The Instagram Free Ride Over?

Is The Instagram Free Ride Over?

Instagram has been something of a social media darling over the past few years, but according to a new report from Locowise, which has been tracking it since April, both follower growth and engagement have been on a downward trend. Have you encountered issues growing your Instagram following and engagement? Let us know in the comments. According to the report, …

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2 Years After Highly-Publicized Facebook Breakup, Eat24 Page Becomes ‘Yelp Eat24’

2 Years After Highly-Publicized Facebook Breakup, Eat24 Page Becomes ‘Yelp Eat24’

Back in 2014, Eat24 made a lot of headlines when it publicly “broke up” with Facebook. In response to the decline in organic reach that the page (and many others) were facing at the time (causing Pages to have to pay for reach), Eat24, which had 70,000 Facebook fans, opted to leave the social network. While essentially, it was just …

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Will These Make Twitter Marketing More Effective?

Will These Make Twitter Marketing More Effective?

Twitter recently introduced a new ad format that encourages users to tweet about brands and increase brand mentions and discussion throughout the Twitterverse for those who use it. The format is called Conversational Ads. According to Twitter, advertisers can use them to drive more earned media and brand influence. Do these ads sound appealing to your business? Let us know …

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It Looks Like Instagram Is Improving Search Again

It Looks Like Instagram Is Improving Search Again

Last summer, Instagram made some big changes to its search functionality including the addition of Places Search and some other new discovery avenues. It also expanded search from mobile to desktop. They’re tinkering around with search once again. Photographer Anthony Quintano (via TheNextWeb) noticed that the app is now showing some Facebook-like functionality, showing who follows you back in search …

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Google+ App Gets Update, Improved Search

Google+ App Gets Update, Improved Search

Google announced the launch of a new update for its Google+ Android app to version 7.0.0. The update has begun rolling out, and will continue over the next day or two. “This version includes two of our most requested Android fixes and a number of additional updates,” says Luke Wroblewski in a Google+ update (via 9to5Google). The update includes (via …

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Skype Gets Mobile Group Video Calling

Skype Gets Mobile Group Video Calling

Skype is celebrating ten years of Skype video with the launch of group video calling on Android, iPhone, iPad, and Windows 10 Mobile. The feature is free and will roll out over the coming weeks. You can pre-register for it here. “Ten years ago, NASA’s Stardust mission successfully brought back interstellar dust from a comet and the cloud existed only …

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Twitter Is About To Let You Use  A Lot More Than 140 Characters

Twitter Is About To Let You Use A Lot More Than 140 Characters

There have been rumors for months that Twitter was considering expanding its character limit from the historic 140. From the sound of it, that’s going to happen really soon. According to a new report from Re/code citing multiple sources familiar with the company’s plans, Twitter intends to launch the expanded character limit by the end of Q1. Word is that …

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Instagram’s Boomerang Gets An Update

Instagram’s Boomerang Gets An Update

Instagram launched Boomerang back in October. It’s a standalone app that lets you capture quick video loops, or as the company puts it, turn everyday moments into something fun and unexpected.” Introducing Boomerang from Instagram from Instagram on Vimeo. It’s been compared to Apple’s Live Photos, which are starting to make their way to Facebook finally after being announced in …

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Instagram Ad CTR Comparable To Facebook Ads

Instagram Ad CTR Comparable To Facebook Ads

Instagram ads deliver clickthrough rates comparable to Facebook ads according to a recent study from Instagram and Facebook partner Nanigans. Have you tested the Instagram ad waters yet? What are your thoughts? Discuss. Nanigans is a good source for this data as it is both a Facebook Marketing Partner and a member of the Instagram Partner Program. It analyzed data …

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Facebook Lets All Verified Pages Share Live Video

Facebook Lets All Verified Pages Share Live Video

Facebook announced that it is now enabling all verified pages to share live video using the iOS app. “With Live, sports teams, media companies, brands, and other verified Pages can make announcements, share breaking news updates, take fans behind the scenes, host Q&As, and more,” a spokesperson for Facebook said in an email. “First introduced in August for public figures, …

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Facebook Instant Articles Finally Come to Android

Facebook Instant Articles Finally Come to Android

Facebook announced that Android users can finally now read its Instant Articles. In October, everyone using the iPhone app became able to read thousands of them from the News Feed on a daily basis, and now Android users can do the same. Beyond loading quickly, Instant Articles offer publishers some other interesting functionality such as autoplay videos that begin as …

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Pinterest Now Lets You Embed Bigger Pins On Your Site

Pinterest Now Lets You Embed Bigger Pins On Your Site

Pinterest announced that it is now letting you embed bigger pins on your website or blog. You’ve long been able to embed pins, but until now, they’ve been relatively small and frankly not that pleasing to the eye. They would only go 237 pixels wide. Now there are three sizes available up to 600 pixels wide. The pin widget also …

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Pinterest Tightens Focus Of Advertising Efforts

Pinterest Tightens Focus Of Advertising Efforts

Pinterest is reportedly tightening the focus of its ad efforts to cater to retailers and consumer goods companies. As Pinterest caters most to fashion, decorating, food, and similar verticals (or at least that’s how most people use it), the company will specifically focus on advertisers that fall into these areas. This is according to The Wall Street Journal, which reviewed …

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Twitter Launches Moments in Another Country

Twitter Launches Moments in Another Country

Twitter announced the launch of its new Moments offering in the UK – its third country. Moments launches in the UK today! https://t.co/heTLl0Sb4Y — Twitter Moments (@TwitterMoments) December 15, 2015 From a post on the Twitter UK blog: Here in the UK, we’re proud to be the first European country to roll out the service, and we pulled together a …

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Google+ Gets More Changes (On the Web)

Google+ Gets More Changes (On the Web)

Google+ has been going through a lot of changes this year as Google has sought to detach it from all the other services it has been integrated with over the years. Still reluctant to just put it out to pasture, Google recently announced a major overhaul of Google+ focusing specifically on Collections and Communities. While not nearly as major of …

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Facebook Tests Showing Your Friends When You’re Typing A Comment

Facebook Tests Showing Your Friends When You’re Typing A Comment

Facebook is currently running a test that shows people when their friends are actually typing a comment to their post. This way, you know when someone is responding even before they finish their response. TheNextWeb confirmed the test with the company, which gave them the following statement: “News Feed is a place to stay up to date with your friends …

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Getting More Out of Facebook Video

Getting More Out of Facebook Video

2015 has been the year of video for Facebook, and as that year draws to a close, Facebook is giving Pages some new tips for publishing videos. Have you begun a Facebook video strategy yet? Do you anticipate beginning one in the coming year? What do you think of Facebook video now that it’s been in wide use for a …

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Facebook Makes More News Feed Adjustments For Bad Connections

Facebook Makes More News Feed Adjustments For Bad Connections

Facebook announced some changes it has made to the News Feed to make it more efficient for showing relevant stories when you’re on a slow connection. For one, they’re testing an update in which they look at all previously downloaded stories on your phone that you haven’t viewed, and then rank those based on relevance when you’re on a poor …

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Twitter Gets New Photo Experience

Twitter Gets New Photo Experience

Twitter announced a new photo experience for Twitter.com, making users’ timelines “more immersive” by uncropping photos, enabling people to see them as they were meant to be seen. Historically, Twitter has cropped images to fit a certain size, but now users will be able to see the whole thing automatically, without having to click. Here’s the before and after: There …

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Using StumbleUpon To Get Traffic [Infographic]

Using StumbleUpon To Get Traffic [Infographic]

StumbleUpon is going through some major changes as a company. It recently went through some restructuring and is now once again owned by its co-founder and former CEO Garrett Camp. The team is now working on a new product from Camp’s startup studio Expa called Mix, which sounds like a next-generation StumbleUpon. The future of StumbleUpon itself remains unclear, but …

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