social media marketing Articles

What Will Data Portability Mean to Marketing?
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Social media has changed and continues to change the way we communicate both professionally and casually. We talk and share things with our friends and family, and we market our businesses through networking with others and conversing with other professionals.

Trade Your Facebook Friends for a Whopper
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Now here’s an interesting approach to social media marketing. Burger King has a new campaign going, which requires interested consumers to install a Facebook App, and then to delete ten of their friends in exchange for a voucher for a free Whopper sandwich.

You’ve Got it Better Than Ever For Viral Marketing

Nobody ever said that viral marketing is easy. Well, somebody probably said it, but if it were that easy, everybody’s viral campaigns would be wildly successful, and unfortunately, that is just not the case. For every successful one, there are probably thousands of campaigns that just don’t catch on.

Are You a Social Media Believer?
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Those who find success using social media are the ones that truly believe in the medium. They’re out there using it consistently, and they’re constantly making new contacts. They know how to play the game. It’s not just a marketing trend to them. It’s a way of life. A successful life.

Big Company Exploiting Twitter?
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Twitter can be gamed too? Who would have thought? If there is a way to get promotion from a popular social site, you know that it will be taken advantage of. It just becomes a matter of competition at some point, perhaps even with people being paid to help with that promotion (right Diggers?).

PubCon: Think Big for Link Building Through Social Media
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Out in Las Vegas at PubCon, Mike McDonald of WebProNews spoke with Eric Enge, who was one of the speakers at the session entitled "Real-World Low-Risk, High-Reward Link Building Strategies." You might be familiar with Enge. He’s been a WebProNews blog partner for some time. He’s the StoneTemple Consulting guy, and he’s developed a reputation over the years as a reputable source for information about link building.

Why and How LinkedIn Works for Business Professionals
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LinkedIn wasn’t always one of the social networks known for having all the bells and whistles. In fact, only until recently, it didn’t have an applications platform, an ad network, or other features that make sites like Facebook and MySpace so popular.

What Future Lies Ahead For Marketers?

Some interesting data from the Association of National Advertisers (ANA) has been released. The data comes from 1,200 attendees of the ANA’s "Master of Marketing" conference, which was held last month in Orlando. These attendees were polled via handheld electronic device about a variety of topics related to marketing, budgets, and future plans.

Branding Through Social Networks

Would Twitter Turn to Paid Profiles For Businesses?
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TwitterPeople always want to know how Twitter will make money, and at the Web 2.0 Summit, CEO Evan Williams hinted at the commercial value of the service. But that doesn’t mean advertising exactly. Contentinople quotes Williams:

7 Lessons on Holiday Social Media Marketing
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It appears that YouTube has been very busy.

How Corrupt is the Digg Home Page?
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DiggA top Digg user with a popular ratio of 34% has been getting paid well for promoting articles on Digg. His/her popularity has allowed numerous stories to reach the Digg Home Page, and when that happens he/she gets paid even more.

Conflicting Futures for Social Networks
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It is being said that major social networks like MySpace and Facebook, and perhaps social networks as we know them have reached their climaxes in terms of usage and monetization.

Om Malik says these networks are getting a "sanity check", citing new numbers from comScore:

Today there are numbers out from comScore that indicate plateauing growth for the big two — MySpace and Facebook — in the U.S.

Considering the Leap Into Social Media Marketing

Lately we’ve been working with quite a few CMO’s at companies that are considering the leap into social media marketing, many of which are in the process of choosing a social media agency, nailing down scope of work, and all of which are still unsure if it will be a good or a bad investment.

To be honest, this is a scary leap for marketers, who are being pushed from competitors and internal staff to enter this space , and who then feel the inevitable pressure to quantify their results.

Social Media Marketing: Keep Your Pants On

There has been a proliferation of articles about using social media and how marketers see this as a vast new land of opportunity.

Unfortunately, the majority of stories also feature how marketers fail miserably at establishing trust in these social media spaces, and most of that has to do with the attitude of the advertisers.

Facebook Marketing Opportunities

I’m listening to a playback of Jeremiah Owyang’s (of Forrester Research) Webinar on marketing opportunities at Facebook that was put on by MarketingProfs.

Images If you want to watch it it’s free to members or it costs $129 straight up.

The Controversy of the SEMMYs

The Semmys has just been officially announced, and is a new award site for the best Search Engine Marketing, Search Engine Optimization and Social Media Marketing posts of the year, and is the brainchild of Matt at Small Business SEM.

SEMMY Awards Honor SMM, Viral Posts

Matt McGee recently reached out to a number of industry bloggers to be involved with a blog content award he’s calling “The SEMMYs“.

What is Social Media Traffic Worth?

Fake Businesses

Today I came across an AdWords ad for an automated ebook business model website. Their screenshot highlighting their Paypal account was:

  • hosted on another site
  • named powersell_paypal2.jpg
  • did not show payments but showed withdrawals

Fake Business Statistics

A lot of (mis)marketing techniques are more covert though, through the use of

How Much of a Distraction is Social Media?

In Friday’s post, I admitted the social media can be a waste of time.  I talked about doing some unproductive things online and how, despite that (or even because of that), marketers should be paying a LOT of attention to social media marketing.  But as many of you have commented in the first post, social media is really not a waste o

Social Media as a Distraction

Social media is a waste of time.  There, I said it.  Yesterday, I read a long blog post by a guy I’ve never actually met.  Then I read all the comments.  Then I left a comment, offering advice he asked for.

It made me no money.  It gave me no leads.  It helped me cross nothing off my to do list. I fell a few minutes “further behind.”

Comparing SEM and SMM
Colleague Kelly McCoy Williams sent me a great story in the Chicago Tribune about "conversation analysts," which features friend and blogger Jeremiah Owyang.

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