All Posts Tagged Tag: ‘social media marketing’

HootSuite Integrates Instagram, SlideShare, and Other Social Features

HootSuite today announced that it has added Instagram, SlideShare and two other social feeds to its growing list of integrated social features. HootSuite is a social media management platform often used by companies to coordinate their social marketing. The company claims that 79 of the Fortune 100 companies use its service to manage their brands across social networks. HootSuite has …

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Applebee’s Social Media Marketing Efforts Are Condescending

The marketing geniuses hired by Applebee’s really wants you ladies to get off of Facebook and Twitter, round up your best girlfriends and get your behinds down to your local Applebee’s for some “Life is Better Shared” fun. In fact, that’s the name of the chain restaurant’s attempt at social media marketing, one that comes as both condescending to the …

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HootSuite & HubSpot Announce Partnership to Close the Loop on Social Media Marketing

In the past three years, the average budget spent on social media marketing has grown 133%. In an effort to transform social media from a promotion and engagement tool to one more focused on lead generation and closing, HubSpot and HootSuite have joined forces to “close the loop” on social media marketing efforts. The partnership is focused on a central …

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Facebook Introduces Preferred Marketing Developer Program

Facebook has offered two programs – the Preferred Developer Consultant and the Marketing API Program – over the past three years that have helped brands work with developers on Facebook specific campaigns. It appears to have been a wildly successful program, but two programs can sometimes lead to confusion. To combat this and consolidate their offerings, Facebook is taking these …

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Facebook And Instagram Represent An Important Shift In Social Marketing Strategy

“It seems that Facebook acquired Instagram for two reasons,” Roger Katz, CEO of Friend2Friend, tells WebProNews. Friend2Friend does some of Universal Pictures’ social media campaigns. “The first is clearly a mobile play: Apple and Google are the players who control the critical app ecosystems for iOS and Android,” he adds. “Today, Facebook users who access the service with tablets or …

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Social Media Sells More B2B Leads [Infographic]

If you’re not using social media to get your products and services recognized, you have to explore this social media business to business infographic from Insideview.Com. Why bother you say? For one, IBM reported a 400% increase in sales after implementing a pilot program to explore the advantages of marketing via social media. Another reason? Almost 70% of a salespersons …

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Facebook Offers: Facebook’s Advice For Successful Ones

At a marketing event this past week, Facebook talked about a new “Offers” offering for brands. Offers let businesses and organizations share discounts with customers by posting offers to their Facebook Pages. Facebook describes them as coupons you don’t have to pay anything to create. When a customer claims an offer, they’ll get an email to show at the physical …

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Which Social Media Platform Should Small Businesses Use?

You’re a small business and you don’t know which social media platform to use to successfully market yourselves. This handy infographic should help with that. Today’s infographic comes from Imbue Marketing and they want to help small businesses get the word out about their business on the Internet. It can be a daunting task with all the options available today …

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Facebook Sponsored Stories: Unavoidable For Brands?

Facebook is going public soon. You already knew that I’m sure. You probably also know that Facebook makes most of its money from ads. Not all of it, but a very significant portion. If the company’s relationship with Zynga ever sours, it may have to rely on ad revenue even more. There is still plenty of room for Facebook to …

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Facebook Users Click Ads Twice As Often As Twitter, Google+ Users [Report]

Update: As the study has generated some confusion, I’m going to repost the author’s explanation (which also appears in the comments) here: This study, which measures the CTR of different social network users, was conducted using a referrer based methodology. When we discuss referrer, we mean it in this way: Let’s say, for example, harold.com is a publisher on the …

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Ads Come To The Facebook News Feed

Last month, reports came out that Facebook would be launching sponsored stories in the news feed this month. Now, it appears that has happened. According to Inside Facebook, a spokesperson for the company said the feature is now live, though I’ve been unable to find any sponsored stories in my own feed. Sponsored stories themselves are nothing new. Basically, they’re …

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