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social media marketing Articles

6 Steps For A Better Small Business Facebook Page
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The rise and rise of Facebook continues unabated, and it has moved well beyond just being a social network, it’s also a vital marketing channel for businesses of all sizes.

While most businesses have taken the first step of setting up a standard Facebook page which includes a feed of comments, photos and helps them gather fans; few have taken their Facebook pages to the next level.

Having a Plan in Social Media
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I’ve received a series of inbound requests for comments based on a report from Gartner, an IT analyst firm, that estimates as many as 70-percent of social media campaigns will fail in 2011.

More Valuable for Business: Twitter or Facebook?
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Which is more valuable to business – Facebook or Twitter? It’s a question that business owners struggle with every day in the quest for building a larger customer base, and retaining the customers they already have. It’s a question that won’t have the same answer for every business. It’s also a question that requires the evaluation of a great deal of variables on a per business basis. 

9 Things Businesses Have Learned About Social Media
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Social media has walked the fiery coals of skepticism and has brilliantly performed as a marketing, customer service and relationship building tool beyond expectations.

Stop Doing Social and Start Being Social
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Landing Pages on Facebook Versus Twitter
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While "selling" to people using Facebook isn’t always the best idea if you want to maintain a good brand reputation, Facebook does of course offer advertising, which gives you the opportunity to do that without spamming your "friends" or "fans". 

WebProNews recently sat down with Janet Driscoll Miller of Search Mojo, who spoke a little about this and using landing pages within the social network. 

Stop Thinking About Social Media as a Separate Marketing Channel
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Does Facebook Face A Google-Like Issue With “Like Farms” and “Like Buying”?
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Facebook may be going through some of the growing pains that Google went through earlier in its life. Google has always had to deal with link farms and link buying, polluting its search results, and has gotten better and better at keeping this under control over the years.

Measuring Social Media Effectiveness May Have Just Gotten Easier
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Everyone knows that social media provides some great opportunities for marketing, but measurement issues continue to plague businesses. You know content is being shared, but you don’t know how people who its being shared with are responding to it.

Are you content with your ability to measure social media effectiveness? Let us know.

Google Looks at Why People Follow Brands on Facebook
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Update:  Google tells us it mistakenly attributed the data to a Google/OTX study in its post, but it is actually from an eMarketer report. 

Big Money in Facebook Marketing
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Wildfire Interactive has received $4.04MM in Series A funding lead by Summit Partners. Additional investors include Jeff Clavier, Aydin Senkut and Gary Vaynerchuk. CEO Victoria Ransom tells WebProNews, "To our knowledge, we are the first fbFund company to raise a multi-million dollar round." fbFund is a $10M seed fund and joint venture partially run by Facebook.

Social Media Lessons from the Big Brands: Intuit Edition
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A recent survey from E-Consultancy, in association with the Online Marketing Summit, found that most businesses are still only experimenting with social media. With this in mind, it seems worth paying attention to how some big and successful brands use social media in their own strategies.

Plenty of Reasons Email is as Relevant as Ever
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Every now and then, there is a discussion about where email stands as social network use becomes the "it" thing. We’ve all heard mutterings like, "email is dead" and "social media is killing email," but it’s just not the case, and there are plenty of reasons why (even if Google thinks it’s time to start over).

Social Media Makes National Pancake Day Huge for IHOP
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IHOP (otherwise known as the International House of Pancakes) is showing off today a great example of harnessing the power of social media for a tremendous marketing opportunity. Today is National Pancake Day according to IHOP (although apparently any day until March 9 is eligible to be called such, depending on where you live and if you celebrate this), and IHOP has used this to lure people in for some free pancakes.

Is it OK to Say No to Twitter?
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Over the past year or more, you have probably heard your fair share of people telling you that you need to use Twitter if you hope to have business success. It’s true that there are a great many opportunities and potential benefits to using the service, but do you have to use it? Well, that depends.

Is Twitter Necessary? Tell us what you think.

If You Care About Search, You Must Care About Social Media
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All of the search engines are rushing to incorporate more social media elements into their interfaces. Examples of this are evident in things like Google and Bing’s deals with Twitter and Facebook. You can see it in Yahoo’s new Twitter tab for news results.

Using Facebook Traffic to Drive Brand Loyalty
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WebProNews recently covered a study from Chitika, which found that Facebook was the most valuable social media tool for driving repeat readers to content sites. The study was based on 33 million unique users across Chitika’s publisher network in September. It compared the number of visitors coming from major traffic sources Digg, Facebook, Google, Yahoo, Bing, and Twitter, to the number of times those visitors came back to the referred site.

Thinking Beyond Facebook and Twitter for Social Relevance
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Update: Ford announced profits of nearly $1 billion between July and September. This is attributed to increased market share and a successful cost-cutting program. I wonder if the company’s social media strategy played a significant role.

8 Reasons You Need to Stop Ignoring Twitter
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There have been many articles written about why to use Twitter, and we’ve certainly published our fair share of them. However, the landscape is constantly changing. New trends, ideas, applications, and features come out, and they further emphasize Twitter’s place in said landscape. Following are some reasons why it is becoming increasingly important to marketers.

Twitter as the New Ouija Board
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Online retailer FancyDress.com is hosting what it claims is "the world’s first interactive Twitter Séance or "Twéance" on October 30th – the day before Halloween.

The Twéance allows participants to nominate the names of their favorite "departed stars" along with a question they would like them to be asked by "renowned psychic medium Jayne Wallace." Participants are asked to simply tweet this to @tweance.

Marketers Ignoring Customer Feedback from Social Media
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A Social Media Survey conducted on behalf of PRWeek and MS&L by PRWeek and CA Walker found that marketers don’t make changes to their products based on customer feedback, despite monitoring feedback being one of the most common business uses of social media in the first place.

The survey found that 70% of marketers say they’ve never made a change to a product or marketing efforts based on feedback from consumers on social media sites.