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social media marketing Articles

Twitter Profile “PageRank” and the Search Engines
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I’ve been writing about how Social Media links are impacting Search Engine results lately.  It’s really an area we have consciously tried to stay ahead on because we think that Social Media link sharing is going to have an even greater impact on search in the future.

The Era of the Interest Graph

Social media is maturing as are the people embracing its most engaging tools and networks. Perhaps most notably, is the maturation of relationships and how we are expanding our horizons when it comes to connecting to one another. What started as the social graph, the network of people we knew and connected to in social networks, is now spawning new branches that resemble how we interact in real life.

Get Up to Speed on Location-Based Service Adoption

Many are claiming this year as the year of "social mobile".  Even Facebook’s CTO announced that one of the primary objectives for Facebook this year is mobile, a statement that is backed with increased emphasis on its geolocation tool – Facebook Places.

Establishing A Sustainable Social Media Marketing Strategy
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For companies trying to make sense of social media and online marketing, it’s important to take a step back from all the “TwitFaceBlogTubeIn” mania for a second and look at the nature of how these things are going to work for the overall business.

Steps For Creating Custom Facebook Page Content
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A few months ago Facebook officially did away with the idea of adding “boxes” of custom content to Facebook pages and instead forced users into adding “applications” as the primary way to add custom layouts, tabs and content.

While this change is old news and has been covered widely, Facebook continues to tinker with the interface and so I’ve been getting lots of questions again about the steps involved in adding custom content and thought I would do a quick tutorial.

Social Media – A Unicorn or Just a Horse?

People say social media is unicorn, but it’s really just a horse.

Sure, social media empowers customers like nothing before it. And of course, social media creates a new level of real-time accountability for companies previously accustomed to asynchronous communication. These are the ways social media is different. But in other ways, it’s largely the same.

Let’s compare email marketing and social media.

Building a Better Twitter Following
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The concept of quality over size when it comes to an audience is nothing new, and frankly when it comes to social media, the sermon is getting a little tired. We’ve heard it plenty of times. 

However, Twitter has been sharing some interesting information on its media blog lately that really drives the point home, providing data to back up the notion that quality over quantity is important when building a healthy Twitter following. 

People Saying Social Media Unmeasurable Not Looking Hard Enough
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People who say social media isn’t measurable aren’t looking very hard.

The truth is that there are at least 25 viable metrics you can use to evaluate the success of your social media efforts. The challenge isn’t measurability, it’s knowing which measures are meaningful.

Here are the 6 critically undervalued social media success metrics.

Why Are So Many Marketers Dissatisfied With Social Media Results?
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Over the holidays, I had some time to really dive into the LinkedIn B2B LeadGen Roundtable discussions. One started by Ann Thornley-Brown, President & CEO, Executive Oasis International, Toronto, caught my attention.

Don’t Invest in SEO Without Committing To What it Takes
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Companies that seek to expand their market reach to growing populations of customers spending time online have turned in significant numbers to search and social media as marketing channels. The world of search and social as an intersection with content marketing is quickly emerging as well.

6 Steps For A Better Small Business Facebook Page
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The rise and rise of Facebook continues unabated, and it has moved well beyond just being a social network, it’s also a vital marketing channel for businesses of all sizes.

While most businesses have taken the first step of setting up a standard Facebook page which includes a feed of comments, photos and helps them gather fans; few have taken their Facebook pages to the next level.

Having a Plan in Social Media
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I’ve received a series of inbound requests for comments based on a report from Gartner, an IT analyst firm, that estimates as many as 70-percent of social media campaigns will fail in 2011.

More Valuable for Business: Twitter or Facebook?
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Which is more valuable to business – Facebook or Twitter? It’s a question that business owners struggle with every day in the quest for building a larger customer base, and retaining the customers they already have. It’s a question that won’t have the same answer for every business. It’s also a question that requires the evaluation of a great deal of variables on a per business basis. 

9 Things Businesses Have Learned About Social Media
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Social media has walked the fiery coals of skepticism and has brilliantly performed as a marketing, customer service and relationship building tool beyond expectations.

Stop Doing Social and Start Being Social
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Landing Pages on Facebook Versus Twitter
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While "selling" to people using Facebook isn’t always the best idea if you want to maintain a good brand reputation, Facebook does of course offer advertising, which gives you the opportunity to do that without spamming your "friends" or "fans". 

WebProNews recently sat down with Janet Driscoll Miller of Search Mojo, who spoke a little about this and using landing pages within the social network. 

Stop Thinking About Social Media as a Separate Marketing Channel
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Does Facebook Face A Google-Like Issue With “Like Farms” and “Like Buying”?
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Facebook may be going through some of the growing pains that Google went through earlier in its life. Google has always had to deal with link farms and link buying, polluting its search results, and has gotten better and better at keeping this under control over the years.

Measuring Social Media Effectiveness May Have Just Gotten Easier
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Everyone knows that social media provides some great opportunities for marketing, but measurement issues continue to plague businesses. You know content is being shared, but you don’t know how people who its being shared with are responding to it.

Are you content with your ability to measure social media effectiveness? Let us know.

Google Looks at Why People Follow Brands on Facebook
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Update:  Google tells us it mistakenly attributed the data to a Google/OTX study in its post, but it is actually from an eMarketer report. 

Big Money in Facebook Marketing
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Wildfire Interactive has received $4.04MM in Series A funding lead by Summit Partners. Additional investors include Jeff Clavier, Aydin Senkut and Gary Vaynerchuk. CEO Victoria Ransom tells WebProNews, "To our knowledge, we are the first fbFund company to raise a multi-million dollar round." fbFund is a $10M seed fund and joint venture partially run by Facebook.