All Posts Tagged Tag: ‘social media marketing’
Companies that seek to expand their market reach to growing populations of customers spending time online have turned in significant numbers to search and social media as marketing channels. The world of search and social as an intersection with content marketing is quickly emerging as well.
The rise and rise of Facebook continues unabated, and it has moved well beyond just being a social network, it’s also a vital marketing channel for businesses of all sizes.
While most businesses have taken the first step of setting up a standard Facebook page which includes a feed of comments, photos and helps them gather fans; few have taken their Facebook pages to the next level.
Which is more valuable to business – Facebook or Twitter? It’s a question that business owners struggle with every day in the quest for building a larger customer base, and retaining the customers they already have. It’s a question that won’t have the same answer for every business. It’s also a question that requires the evaluation of a great deal of variables on a per business basis.
Social media has walked the fiery coals of skepticism and has brilliantly performed as a marketing, customer service and relationship building tool beyond expectations.
While "selling" to people using Facebook isn’t always the best idea if you want to maintain a good brand reputation, Facebook does of course offer advertising, which gives you the opportunity to do that without spamming your "friends" or "fans".
WebProNews recently sat down with Janet Driscoll Miller of Search Mojo, who spoke a little about this and using landing pages within the social network.
Facebook may be going through some of the growing pains that Google went through earlier in its life. Google has always had to deal with link farms and link buying, polluting its search results, and has gotten better and better at keeping this under control over the years.
Everyone knows that social media provides some great opportunities for marketing, but measurement issues continue to plague businesses. You know content is being shared, but you don’t know how people who its being shared with are responding to it.
Are you content with your ability to measure social media effectiveness? Let us know.
Wildfire Interactive has received $4.04MM in Series A funding lead by Summit Partners. Additional investors include Jeff Clavier, Aydin Senkut and Gary Vaynerchuk. CEO Victoria Ransom tells WebProNews, "To our knowledge, we are the first fbFund company to raise a multi-million dollar round." fbFund is a $10M seed fund and joint venture partially run by Facebook.
A recent survey from E-Consultancy, in association with the Online Marketing Summit, found that most businesses are still only experimenting with social media. With this in mind, it seems worth paying attention to how some big and successful brands use social media in their own strategies.
Every now and then, there is a discussion about where email stands as social network use becomes the "it" thing. We’ve all heard mutterings like, "email is dead" and "social media is killing email," but it’s just not the case, and there are plenty of reasons why (even if Google thinks it’s time to start over).
IHOP (otherwise known as the International House of Pancakes) is showing off today a great example of harnessing the power of social media for a tremendous marketing opportunity. Today is National Pancake Day according to IHOP (although apparently any day until March 9 is eligible to be called such, depending on where you live and if you celebrate this), and IHOP has used this to lure people in for some free pancakes.
Over the past year or more, you have probably heard your fair share of people telling you that you need to use Twitter if you hope to have business success. It’s true that there are a great many opportunities and potential benefits to using the service, but do you have to use it? Well, that depends.
Is Twitter Necessary? Tell us what you think.
Twitter launched Fabric, its mobile platform for app developers, last year. It’s comprised of three modular kits that address stability, distribution, revenue, and identity. One of those, which addresses distribution, is Twitter Kit. At launch it included native tweet embeds, a tweet composer, and Sign …
Square announced that 100 local business owners in the U.S. are getting its new reader, which enables them to accept chip cards and mobile payments like Apple Pay. According to the company, these businesses are the first set of local businesses to have access to …
A couple years ago, Google launched a tool for comparing car insurance in Europe, and finally launched it in the U.S. earlier this year. At an AdWords event in May, the company announced the expansion of this feature to mortgages in the U.S. under the …
We’re now days away from Black Friday, and everyone is sharing stats related to the holiday shopping season. We just looked at Pinterest’s holiday shopping pin stats. Now we turn our attention to a Google infographic about how to prepare an AdSense site and ads …