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The Majority Of Nonprofits Embrace Social Media

The majority (88%) of nonprofit organizations are experimenting with social media to engage audiences, but 79 percent are not sure of its value for their organizations, according to a new survey by Weber Shandwick's Social Impact team and KRC Research. "We know from our work with nonprofits that most realize the potential of social media and are experimenting with it, but many are not maximizing the full opportunity," said Paul Massey, Social Impact co-lead.