All Posts Tagged Tag: ‘social’
Social networking is a bandwagon; the number of companies that haven’t taken a shot at it is decreasing on what seems like a daily basis. But in its newest incarnation, social networking may have become a reliable and fuel-saving bandwagon: Toyota has gotten on board with a redesigned site for the owners of hybrid vehicles.
Extrapolate all you want about why it is or whether it’s good, the gay, lesbian, and bisexual community has found a home online in social networks, taking to the new medium like rams to, well, other rams. According to a poll by Harris Interactive, the GLB community is much more active in Web 2.0 than their heterosexual counterparts.
One of the traditional acts of the New Year’s celebration is the posting of lists that either look back at the year that was or look ahead at what potentially lies ahead. Of course, the Internet industry is not immune to these year-end lists. Just ask the search industry.
While most companies in the US and the UK regard blogging as an important new communication medium, most are not monitoring the online conversation and have not adapted their corporate communication strategy to include social media elements such as an effective Internet marketing strategy.
Countless authors, speakers, bloggers, podcasters and other advocates of social media have pointed out that companies should focus on their biggest fans and that social media like blogs-along with other Internet tools-are ideal channels for such outreach.
An interesting case study from Hitwise succinctly illustrates how social networks can serve as a launching pad to mainstream brand awareness. They’ve done this by tracking the rise in popularity of British rock band Lil’ Chris.
Social search is a big market, and Yahoo, according to Thomas Hawk, may be floundering it. Other people feel that the company is doing all right in terms of social search, although they admit that its strategy could use some tweaks. This one subject aside, most onlookers can agree that Yahoo has been floundering in a lot of respects.
The rise of the social network has e-business professionals batting ideas back and forth about how to properly utilize them to draw attention to a service or product. One of the areas explored is social search – where’s it headed, what needs to be improved and what people are doing about it.
This Friday I will be doing an online radio interview with eMarketing Talkshow about “Push and Pull Online Public Relations”. I’ll be talking with Cindy Turrietta about the market opportunity with online PR, explaining the concept of push and pull with examples of each as well as considerations on measuring results.
Search Engine Marketing is now the standard online, a beeline to a measurable ROI. But as marketers try to wrap their heads around social networking, and invent ways to utilize it to their advantage, it’s becoming clear that the branding opportunities are quite appealing, nearly boundless, limited not by money, but by imagination.
Muhammad Saleem, a very perceptive blogger who is also a top submitter at Digg and Netscape, has written a post that looks at the problems with “socially-driven” news sites, using as an example a fake news story that someone submitted to Digg about Sony recalling 650,000 PlayStations. The story made it to the front page of the site in only a couple of hours, and stayed there until it was apparently removed. Muhammad sees this as another example of how many people don’t read stories.
One of the key components of the presentation I gave Thursday morning at the Las Vegas Pubcon conference presented the idea of press release optimization and social media news releases in the context of push and pull. But before that, it’s important to understand the market opportunity with news search.
Danny Sullivan has posted a very interesting and THOROUGH description of how the Search Engine Watch Blog had two different stories get major play on Digg and Google News at the same time. This provided an opportunity for a comparison and it was interesting to read that Google News sent significantly more traffic than being on the home page of Digg.
In an effort to reinvent itself as an online entertainment portal, Lycos has launched a new service that combines streaming video and real-time chat. Lycos Cinema will allow users to simultaneously watch and comment on films in the confines of a virtual screening room.
The concept of social networking has been around in management research circles since the 1950s but advances in computing technology and the runaway success of online social communities has rekindled interest in the topic within business organizations.
September 2006 saw just about one out of every twenty US Internet visits hit a social networking destination. That activity had an impact beyond the social networking arena, with sites seeing a substantial runoff from the MySpaces of the world.
Remember the tale “Villiage Wine”, where nobody thought their little bit of wine would be missed from the town festival? Then nothing but water poured forth from the cask on festival day…Social link spam is a similar thing in reverse. My few social self-diggs etc. wont affect things, so why not..?
How often have you left the house or picked up a phone in search of a salesperson? Is it less often than you seek out friends, colleagues, or relatives? How often do those networks lead to a salesperson via recommendation? More often than your own initiative? If so, you’ll understand what the Web is becoming.
Techcrunch – Blog Archive – Facebook Beta Testing Social Bookmarking – Marshall Kirkpatrick has a post out saying that students with Facebook accounts from Berkeley and Stanford have been given access to a new bookingmarking feature on Facebook.
Normally when I do interviews, I categorize them under “Spotlight on Search or Spotlight on Blogging”, but Chris Pirillo doesn’t fit in just one category. He’s a bit of a renaissance man when it comes to all the enterprising projects, ventures and activities he’s involved with.
Online calendars have been available for many years now but the calendar-sharing feature that Google has included in Google Calendar has opened the door to a great a form of social marketing that is bound to make waves and possibly increase your bottom line.
Modern participants will liken the Wallop site to the growing online communities with virtual goods, while older geeks may see the glimmer of a hint at places like Black Sun or Walled City. Wallop wants visitors to find self-expression and Flash developers to profit from creating mods for the site’s users.