All Posts Tagged Tag: ‘social’
As I like to do when a post involves some ‘creative thinking’ I am warning you on this one. TechCrunch is ‘reporting’ the Wall Street Journal’s possible attempt at creating a social community (WSJ Connnect) that could compete with the LinkedIn set. I realize that outside of the Microsoft-Yahoo nuptials there has been little to discuss in the online marketing space as of late.
Let’s try something a little different as the focus goes to Twitter (yet again) and its impact on the free world’s ability to function properly. I have said on many occasions that regular users of Twitter are not the best people to be actually examining Twitter’s success or lack thereof. Why? Mainly because there seems to be this assumption that the rest of the world understands what Twitter is as well as social media ‘regulars’ do. The simple reality is that that kind of thinking is, how can I say this diplomatically….. stupid.
"…simplifying and unifying our site is fundamental to our success going forward. MySpace should feel like one platform – not 15 sites loosely stitched together. We consider our diverse content offering a strength but too many logos and disorganized verticals makes the site difficult to navigate and creates confusion about our brand identity.
We are all getting comfortable with the place that social media outlets can have in the business process. Public relations, human resources, legal and sales can all benefit. At the present the most common application is customer service. While customer service is always important, the advent of social media has created customer service in ways that most companies never imagined.
I am not an author. I’m a blogger. If I say something that someone disagrees with they can let me have it in the comments section of the blog. At that point, the decision needs to be made how, or even better if, I should fire back. In most cases, I make the decision to let bygones be bygones because comment crossfire usually ends badly (or at the very least awkwardly) and it doesn’t accomplish much in the end. As long as there are no off color comments regarding direct family members or my heritage, I can take it.
These two charts say it all really:
There is a cliche that many people often share about history, and how it is written by the victors. The conquerors across the world, for the most part, are the ones who transcribed the history for others to read. We have terms like "revisionist history" to account for the fact that we realize the truth may be quite a bit grayer than those historical accounts we read lead us to believe.
Have you had the big talk with your kids? You know, the one where you explain the risks and how one night of craziness can result in them throwing their life away?
Good. How about with your employees?
No, I’m not talking about the importance of abstinence/protection, I’m talking about the importance of ruining your company’s reputation via social media!
New data suggests you should sit down with them right this minute!