social Articles

IBM Gets More Social Than Ever

IBM has opened a social software research center dedicated to helping customers and partners better collaborate on a global scale. The center is headquartered at Cambridge, and staff will work closely with university faculty and students, as well as corporate partners.

Mayer of Google Talks Future of Search
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When Google speaks, people listen. So when Marissa Mayer, VP, Search Products & User Experience at Google (who has been working on search at the company for over nine of its ten years) talks about where search is headed in the future, we should all take note.

Don’t Throw Out the Social Media Rulebook Yet…

…use some of it as a reference guide instead.

WordPress Sees Huge Growth in 2007

Here are some numbers about blogging and social networking sites according to Nielsen Online. They just released November’s numbers on the top 10 social networking sites. The biggest gainers are Flixster (where you share movie reviews) and LinkedIn, a social network for professionals.


Social Media Rule Breaking

Conformity often creates a feeling of comfort, but it also starts to generate acceptable social norms that soon become the de facto standard for the way things get done.

Top Ten Sphinn Posts for the Year

Since we are winding down the year of 2007, I thought it would be appropriate to put together what I thought are the top 10 blog posts about Sphinn that have been written in 2007.

Social Network Ad Spending To Hit $2 Billion
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In 2007, 37 percent of the U.S. adult Internet population used online social networking at least once a month. That number will increase to 49 percent in 2011.

Social Networks & Portability

Earlier this week, during Marc Canter’s panel at LeWeb, I asked whether we could get a first step on all the social networks toward true social graph portability (which probably won’t happen because it’s too complex to do, because there are too many privacy rules, and because companies aren’t likely to give up their lockin anytime soon — imagine being able to drag all your information along with all of that of your friends from Faceb

A “Whopper” of a Marketing Campaign

I am impressed with Burger Kings latest marketing campaign, which combines both Television and the Internet advertising, and includes elements of viral marketing and social proof.

Community Relations & Social Media

This post is in memory of Marc Orchant, an amazing friend, father, and geek, whom I will miss dearly. Marc was supposed to participate in this discussion. His unexpected passing has us all devastated. Our prayers and support are with his family.

UK Adults Avid Fans Of Social Networking

UK adults spend more time on social networking sites like MySpace and Facebook than other Europeans, with 4 in 10 UK adults saying they regularly visit the sites, Ofcom a communications regulator reports.

SES Round-up
Jolina and Mike had a great time at the Search Engine Strategies conference in Chicago. Not only is it the windy city, but a festive, cold and snowy one too by the sounds of it.

PubCon – Blue Men & Social Media

On Friday the team and I returned from PubCon 2008. I have to say that PubCon is one of those events I look forward to every year (even though this is only my second year!).

For SEO conferences, PubCon is easily the least expensive one. But on an ROI level, it is also easily one that provides the most bang for your buck.

Here are a few sessions that I enjoyed the most:

The Great Social Retailing Invention

Social networking is so popular online that it’s spilling into the physical world – at actual stores. Called social retailing, the concept debuted at the National Retail Federation’s (NRF) show last January 2007. Recently, the concept, by IconNicholson was selected by Time Magazine as One of the Best Inventions of 2007.

Measuring Social Media
"How do you measure social media programs?"

PR Leap’s Social Media Releases

I’m already a fan of using keyword-optimized press releases as part of your online marketing. It’s often a low cost way to get backlinks to your site adn build your search engine presence.

Yes, some industries are less effective and they have fallen in importance, but SEO press releases can still be a very cost-effective strategy to getting search engine rankings.

If Your’re Not Following the Conferences
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Apologies in advance to my friends who are “working” in Las Vegas and Chicago at the two popular search engine marketing conferences and one user experience show – all going on this week. I’m at home, all warm and cozy and haven’t yet had to race to a press room or freak out over a dead laptop battery. Sheer heaven.

For those of us who stayed home…

PubCon: Social Media Marketing Tips
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The keys to successfully creating content that really grabs social media users – think not just Digg and Del.icio.us but also forums – are commitment and creativity, or so says the Interactive Site Reviews panel at PubCon.

PubCon – The Social Marketing Playing Field
This panel is an introduction about getting up to speed with the major social marketing sites. This panel of SMO promotion experts will take you from newbie to advanced in short order. Do your homework before you hit this session though. Study the basics of Reddit, Netscape, Delicious, Digg, Facebook, and LinkedIn.


  • Joe Laratro


PubCon – Monetizing Social Media Traffic
Social media traffic is decidedly different from search traffic, newsletter traffic, or general link traffic. Knowing how to capitalize on this potentially huge traffic influx is critical for social media players. This session will look at ways that social media outlets can be monetized.


  • Rand Fishkin


SES – Actionable Social Media
Community-built web sites, the popular Wikipedia and new sites allowing content being shared through "tagging" can be a great way to tap into links and search-driven traffic. This session looks at some social media services and strategies to tap into them in an appropriate manner.

Moderator: Anne Kennedy, Manager, Managing Partner, Beyond Ink

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