All Posts Tagged Tag: ‘social’
In the hierarchy of social networks, Facebook ranks higher than MySpace, isn’t quite as adult as something like LinkedIn, and yet appears to be accessible from both sides. This has created some interesting situations as parents embrace what used to be the domain of their children.
We’ve speculated doom, as is our nature some say, doom for the real world, the digital world, and most pointedly and assuredly for social networks. But social networks are an easy mark – in the beginning they depended on kids.
In 2005 JupiterResearch noted that less than 10 percent of RSS feeds had advertising in them, and no major advertisers were using feeds as part of their marketing strategies.
How the times have changed.
Google is acquiring Feedburner and sees it as a way for its base of hundreds of thousands of advertisers to reach some of the most active groups of Web users — social network members who use mini-applications called widgets or the growing audience surfing the Internet over mobile phones, executives said.
When Honeywell began to try out social bookmarking within its own intranet, the company got some attention for the attempt. When Honeywell established a presence in Second Life, it received the same. But, taken together, these beginnings – and their continued existence – make for an interesting picture.
Updates are usually good things, resulting in a cool new design, added features, or greater reliability. But MyBlogLog seems to have goofed – while introducing tagging to its site, the Yahoo-owned social network basically called social media optimizers “spammers” and “schmoes.”
Healthcare is different from other practices in PR. You have the whole direct-to-consumer guidelines from the FDA, and then you have a ton of other issues in dealing with the press and social media.
There’s a constant drumbeat of pressure on social networking sites like MySpace to implement measures to reduce the possibility of children being targeted by those who might do them harm. Recently, news broke that thousands of registered sex offenders apparently had MySpace profiles.
Gord Hotchkiss recently posted about how he thought personalization was Google’s trump card in social search. DigitalGhost noticed that Yahoo! hired some of the best sociology professors in the world, including Duncan J. Watts.
I often get a laugh out of how marketers interpret information. A few days ago the BNET crew wrote a brief article about “Myspace and YouTube: Bad Marketing?”
I always put on my thinking cap and ask hard questions when marketers draw faulty links or the point they are trying to make is conflicting in the same paragraph:
Laurent Haug, a very smart guy and part of the brain trust behind the LIFT conference in Geneva, has written a great post on his blog about finding balance in social media, and how he thinks that we are beginning to do that — in other words, stepping back from the “all users are created equal” view that has driven some of the commentary around sites like Wikipedia and Digg and acknowledging that some people actually might have skills or qualifications that make them more valuable.
When the Five Hundred sedan didn’t sell well, Ford renamed it after a much older model, the Taurus. Ford didn’t change the car in any substantial way, but name recognition is everything, right? Now Yahoo may be attempting to apply that theory to MyBlogLog; a name change is in the works, and other, more substantial, alterations should also take place.
The saying “all publicity is good publicity,” has, I think, been pretty much dismissed by now. But to what degree, and in what instances? Sage Lewis, founder and president of Sage Rock, considered those questions (among others) during his talk on “Measuring the Impact of Social Media” at yesterday’s SEW Live event.
Social media is becoming increasingly important in the modern business world, and that’s why Matt Bailey, founder of SiteLogic, gave a “Social Media Analysis” talk at today’s SEW Live event in Ohio. Luckily for you, WebProNews was there to take notes.
Your mother, if she did her job right, taught you everything you need to know about how to get along in the world and how to get ahead in it. When we were kids, we thought these rules were silly, but later we learned her advice was pretty valuable. In honor of Mother’s Day (May 13), we’ve put her wisdom to work in online marketing.
If you are already a Movable Type or HTML expert, this post is not for you. But many fellow bloggers who are Typepad users (but not programming saavy) asked how I created my Social Media Bio and how they might do the same. For all of you that asked, here is how I hacked mine together – using a bare minimum of coding knowledge and mostly using the tools that already exist within Typepad:
In the last year, social media sites and local news have been pulling visitors away from traditional online news and media sources, according to Hitwise. Regardless of where online media consumers end up though, they begin with a search engine.
The social media news release is rallying support. And more importantly, examples and discussions of usage are percolating throughout the blogsphere among PR practitioners and bloggers alike.
Many website owners know that their target market utilizes social technologies but few know to what extent and what technologies they should target. Forrester Research has helped by providing some insight into the minds of 10,000 online users within the report "Social Technographics®" released April 19th, 2007.
More than half of global corporations are using Web 2.0 technologies such as blogs, online video and RSS, according to a study from Melcrum. Those that are not yet embracing such communications tools plan to within the next 12 months.
On April 24th-26th 2007 we attended the ad:tech convention at Moscone Center in San Francisco; we did some great video interviews which will be featured here (3net Search Engine Marketing Blog by Social Media Systems) highlighting many of the booths and contributing companies.
Session Description: "Social media is changing the most social of devices, the mobile phone, at a time when more and more mobile devices aren’t just phones anymore. Just as PCs replaced minicomputers and laptops displaced desktops, we are seeing the beginning of handheld devices doing much of what full-fledged computers used to do. Handheld devices are the key to the next generation of social media; we’ll explore the ramifications of this switch.
Session Description: "The music industry doesn’t look anything like it did even three years ago. Social networking services promise to build communities into all but the stodgiest standalone devices. Is this the future? Will contextual advertising play a role? What does the post-DRM world look like? What’s next?"