All Posts Tagged Tag: ‘social’
If you’ve ever had to desire to “like” an email, Microsoft has you covered. The company is bringing both “likes” and “mentions” to Outlook email. A thumbs-up button will now grace emails in your inbox, and clicking it will send a notification to the email’s author. These likes, which Microsoft says can be an “easy way to endorse an email,” …
It’s highly likely that you’ve spent countless school days, work meetings, and beach hangouts casually scribbling games of tic-tac-toe. It’s highly unlikely that you’ve ever played it like this. A new app called Tic-Tac-Go mixes tic-tac-toe with city hopping, check-ins, and photo sharing to provide a fun and unique take on the classic game. It’s a location-based scavenger hunt, where …
Microsoft may be getting into the hardware business with Surface, but the company still has a tight hold over the enterprise market. The company’s suite of productivity software is used the world over and each new release of Microsoft Office is something to look forward to. Well, wait no more, Office fans, you can get your hands on the customer …
Although the issue of Web openness has been mostly quiet of late, it was revived after Google’s Sergey Brin made some powerful statements to the Guardian. According to him, the freedom of the Internet is under a greater threat than it has ever been before.
There are over 500,000 apps in the iTunes app store. There are games, of course. But there are apps to help keep track of your mileage, find a recipe, log your calories, search for song lyrics, edit your photos, teach you the periodic table of elements, watch Netflix, find your lost wallet, identify constellations, read books, update your Facebook status, …
Spotify’s announcement this week about their new Play Button kind of overshadowed their other announcement that they were releasing a few new apps into their collection. It should be a simple matter to run through a list of a dozen apps and find something that you like. But Spotify’s apps get challenging. [Note: All the apps reviewed below are available …
Facebook CEO Mark Zuckerberg announced today that his company is buying Instagram, the popular photo-sharing app. Zuckerberg posted on his timeline: I’m excited to share the news that we’ve agreed to acquire Instagram and that their talented team will be joining Facebook. For years, we’ve focused on building the best experience for sharing photos with your friends and family. Now, …
With Facebook’s nearly 900 million users and over 425 million mobile, it seems pretty clear that it would be the leader in social mobile development, right? Wrong. A new study from Appcelerator and the International Data Corporation (IDC) found that developers are more interested in Google than Facebook.
Randi Zuckerberg, sister of Facebook’s Mark, and former Marketing Director of Facebook herself, struck out on her own last year to start her own social media business R To Z Studios. But, before that, Randi worked in corporate America. She was a panelist on the Forbes On Fox business analysis program. When brother Mark launched his company, she found the …
Brazil is fast becoming one of the world’s largest internet markets and Facebook is capitalizing on the country’s growing user base. According to a study from comScore, Brazil now ranks as the 7th largest internet market globally and Latin America’s online population grew the fastest of any global region in 2011. The study, which will be presented in a webinar …
We are at a point where social media in the business world cannot be denied. Odds are, if you are an employer, you will have numerous employees using one outlet or another. If you want to get brand recognition, you most likely have a business page already set up. But what is the best method for getting your message across …
Data suggests that content and ideas online spread most effectively through large numbers of people sharing with small groups. There is little supporting data to prove that influencers are the best way to go viral and share information online. The future of media and online advertising is social and social media users are engaged visiting sites like StumbleUpon and Buzzfeed …
Forget First Class! Find out who’s sitting next you on your next flight. Remember the days when you sat at your airport gate wondering and worrying who might be sitting next to you? Those days are over now for travelers who can’t get enough social networking on the ground. Airline travelers no longer have to be nameless and unknown. In …
Earlier this week, Salesforce announced the launch of a new customer service platform called Desk.com. The service is cloud-based and integrates social media as well as traditional channels including email and phone.
Today’s infographic round-up looks at the differences and features of paid, earned, and owned media. The second infographic shows what it takes to convert in a social world. Finally, learn about the dirtiness of the things we touch on a daily basis. View more infographic round-ups here. Paid, Earned and Owned Media: Conversion In a Social World: Tech Germs:
Foursquare has added a new element to their social experience, as their all new Foursquare Lists went live today. Now you can categorize your favorite places into convenient, sharable lists that you can use to document travel experiences, plan future trips, suggest restaurants to friends and much more. For instance, you could make a list of all the best places …
Facebook is currently dealing with some problems with API response time. Around 4 a.m. this morning, the API response time shot up dramatically and Facebook has been experiencing problems ever since. It appears that the worst part is over, but things have yet to return to normal. The Facebook platform live status page lists the current status as “Network Latency” …
People have been bitching about the weather since before the age of the internet, but social media has allowed that particular hobby to grow and flourish. The Weather Channel and their weather.com have just launched Weather Channel Social, a platform the gives you real time weather discussion straight from the Twitterverse. The Weather Channel worked with Twitter and Wiredet’s Trendrr …
Over the last two years, I’ve had the amazing fortune to work with more than 20 different organizations in helping them either develop their social media strategy, help them get smarter about online marketing or assisting them in developing social content. That last one’s the tough one. As I’ve discovered, it’s not so easy to come up with content that …
PepsiCo is introducing a prototype for a fully interactive new vending machine at the National Automatic Merchandising Association’s One Show in Chicago this week. It is called the “Social Vending System” and I gotta say, it looks pretty awesome. The new vending machine will contain a large touch screen from which thirsty travelers can purchase a soda (yes, soda… not …
In the US, we can only imagine the devastation which occurred in Japan, and continues to occur as reports roll in concerning higher death tolls and more people missing. One of the scariest factors many don’t consider when an event like this occurs is how the avenues of communication shut down. Telephone lines are reported to be down for most …
Grooveshark has reportedly now become available in Apple’s App store after a long struggle to get it there. This is an app that lets you search for songs, and stream them on demand . Unsurprisingly, it faces legal battles, but it has already settled some. The app has been available on Android.
TweetDeck announced today that TweetDeck on Android (beta) is now officially available.
One of the greatest aspects of social media is how it’s been adapted to helping charitable causes and non-profits.
From reacting to the Haiti disaster to raising funds for a kids school in Tanzania, social media continues to show just how much we can make a change where before we may have thought there was nothing we could do.
The Chartered Institute of Public Relations (CIPR) wants your help to develop a best-practice set of guidelines on using social media in PR practice.
A new study by Nora Ganim Barnes and Eric Mattson, Social Media and College Admissions: Higher-Ed Beats Business in Adoption of New Tools for Third Year, suggests that US colleges are
The Social Network is an upcoming 2010 drama film directed by David Fincher about the founding of Facebook, I saw the trailer for it yesterday at the Cinemas and it reminded me a little of The Pirates of Silicon Valley Movie (1999), a film about Bill Gates and Steve Jobs.
Anyhow The Social Network film features an ensemble cast which consists of Jesse Eisenberg, Andrew Garfield, Justin Timberlake, Brenda Song, Rashida Jones, Max Minghella, Rooney Mara, Malese Jow, and Joseph Mazzello.
I have never been a big fan of horror movies. Getting scared on purpose was never something that I quite understood. One of the scariest movies I ever saw, though, was a film back in 1995 called Outbreak with Dustin Hoffman which showed the response that the world would likely have to a global pandemic if one were ever to occur.
With the news confirmed that Facebook membership now exceeds 500 million people worldwide – that’s nearly 10 percent of the world’s total population – it’s a worthy reminder to note that, never mind its size or seeming monolithic ubiquity, there are other social networking places to complement Facebook.
As many people predicted it would, Yahoo’s acquired a location-based social network, announcing the deal this morning. But rather than buy Foursquare, which was the subject of numerous acquisition rumors, Yahoo picked up Koprol, an organization based in Indonesia.
Microsoft has added a new social sharing feature to Bing Shopping, which lets people share products with members of their social circle via Facebook, Twitter, or email. "Folks can now ask for input before they make that important purchase," a representative for Bing tells WebProNews.
Pandora and Facebook will be deeply integrated according to an announcement at the F8 Developer Conference today. using Facebook’s new Open Graph protocol, Pandora will stream music directly onto the social networker from bands that fans have "liked” using Facebook buttons placed on other web sites. Users can also see what kind of music their friends are "liking" as well.
A new study released today shows that consumer use of social networking web sites is not a youth phenomenon. Apparently now at least half of those living in the United States have social media profiles. While nearly eight in ten teens (78 percent) and 18 to 24s (77 percent) have personal profile pages, almost two-thirds of 25 to 34s (65 percent) and half of 35 to 44s (51 percent) also now have personal profile pages.
As usual, this year’s South by Southwest Interactive conference was a blur. Between the people, the parties, and purveyors of all things bacon, it was a twenty ring circus of the sublime and bizarre.
There was no shatteringly impactful takeaway from SXSW 2010, as it seems we’ve entered a (sure to be brief) innovation lull. But, I absorbed many smaller lessons that will help guide my thinking about the conference, technology, and social business in the coming months.
As with traditional media, it’s different strokes for different folks on social media sites. And knowing your audience’s needs and preferences is just as valid in PR today as it ever was.
According to an analysis of social sites by online advertising network Chikita published by Mashable, people go to Twitter for news, MySpace for games and entertainment, Facebook for news and community and digg has a mixed bag.
Google announced that Google Friend Connect features are now available for the Drupal and Joomla content management systems. This means that content publishers using these platforms can integrate Google’s product, which basically turns your site into a mini social network.
In an attempt to give our readers some real world application of all this social media theory swirling about we will be occasionally speaking with some real people who do the real work. How about that? Today we look at social media and the sports world.
I had just dropped my daughter off at school this morning. As I waited at a traffic light a woman was making a left turn heading in my direction. I noticed she rolled down her window despite the rain that was falling. Immediately my mind went to “She’s smoking.” I was right. Next I went to the inevitable “She is going to toss that cigarette butt into the middle of the road” because in her nicotine choked mind that is not littering, She did.
Social media is about community, right? Social media is about relationships, correct? What is required in a genuine relationship? People exchanging ideas and thoughts with each other and getting to know each other is how I look at it in an incredibly basic sense. At least that’s what I think. While social media is considered to be advancing our ability to connect with others it is still important to caution just how much we trust who is saying what.
Causes is a social networking donation platform that uses MySpace so that people can raise money for causes or issues that they believe in. Generally these kinds of activities help provide a community around issues like Breast Cancer, or stop smoking, or other issues that are part of our daily life.
No, this is not about God using Twitter so if you have any issues around that please put them aside now. This is actually about a service that some airlines are putting in place that utilizes Twitter and Facebook to update those who care where you actually are while flying from point A to point B. Just another update on every minute of everyone’s life brought to you by social media.
I am a big fan of pizza. Maybe it’s my New York / New Jersey roots but there’s nothing like a really well done pizza with (insert favorite topping(s) here) sitting in front of a ballgame of some sort. You get the picture right?
It’s always great when the mainstream media realizes (again) that something is big—like social media marketing or Facebook. The Wall Street Journal posted an article Friday on the popularity of social media marketing on Facebook. Okay, so really they were reporting about the Social Data Summit in New York Thursday.
What is probably most ironic about the story that you are about to read is the fact that an journalistic icon, the Washington Post, is trying to maintain control of its staff while it can’t even keep an internal memo from going public. Having made that observation from the start you can see that this is not going to get any better for them.
Social media has become the newest and possibly best way to expose just how stupid people can be. Last week we talked about the rocket scientist burglar who left Facebook’s equivalent of breadcrumbs to his front door. Hey, he is 19 years old and probably not the sharpest knife in the drawer anyway so maybe it’s not that unusual (actually it is but for this post we’ll say it).
Earlier this week we told you of Fox and Twitter teaming up to create some buzz about repeats of the shows Fringe and Glee. Well, hopefully there is no such thing as bad press because the comments we received about the experiment were unanimous: FAIL! Check out our impassioned reader feedback.
September 3rd, 2009 at 10:02 pm
You know how I love a good conspiracy theory, so try this one on for size.
While it’s probably not fair to attach the “No Fun League” tag to the NFL in this instance it certainly makes for a better headline, so there. The league, which earlier this year linked itself to the US Marine Corps and others by limiting social media use by its ‘employees’ has expanded those terms before the start of the regular season.
Are you ready for the future of search marketing? It’s going to creep up on you if you are not. In fact, it’s already creeping. How long have you spent worrying about keywords? Is that all you worry about? Hopefully not, because there’s a lot more to successful online marketing than that, even search marketing.
As I like to do when a post involves some ‘creative thinking’ I am warning you on this one. TechCrunch is ‘reporting’ the Wall Street Journal’s possible attempt at creating a social community (WSJ Connnect) that could compete with the LinkedIn set. I realize that outside of the Microsoft-Yahoo nuptials there has been little to discuss in the online marketing space as of late.
Let’s try something a little different as the focus goes to Twitter (yet again) and its impact on the free world’s ability to function properly. I have said on many occasions that regular users of Twitter are not the best people to be actually examining Twitter’s success or lack thereof. Why? Mainly because there seems to be this assumption that the rest of the world understands what Twitter is as well as social media ‘regulars’ do. The simple reality is that that kind of thinking is, how can I say this diplomatically….. stupid.
"…simplifying and unifying our site is fundamental to our success going forward. MySpace should feel like one platform – not 15 sites loosely stitched together. We consider our diverse content offering a strength but too many logos and disorganized verticals makes the site difficult to navigate and creates confusion about our brand identity.
We are all getting comfortable with the place that social media outlets can have in the business process. Public relations, human resources, legal and sales can all benefit. At the present the most common application is customer service. While customer service is always important, the advent of social media has created customer service in ways that most companies never imagined.
I am not an author. I’m a blogger. If I say something that someone disagrees with they can let me have it in the comments section of the blog. At that point, the decision needs to be made how, or even better if, I should fire back. In most cases, I make the decision to let bygones be bygones because comment crossfire usually ends badly (or at the very least awkwardly) and it doesn’t accomplish much in the end. As long as there are no off color comments regarding direct family members or my heritage, I can take it.
These two charts say it all really:
There is a cliche that many people often share about history, and how it is written by the victors. The conquerors across the world, for the most part, are the ones who transcribed the history for others to read. We have terms like "revisionist history" to account for the fact that we realize the truth may be quite a bit grayer than those historical accounts we read lead us to believe.
Have you had the big talk with your kids? You know, the one where you explain the risks and how one night of craziness can result in them throwing their life away?
Good. How about with your employees?
No, I’m not talking about the importance of abstinence/protection, I’m talking about the importance of ruining your company’s reputation via social media!
New data suggests you should sit down with them right this minute!
The arms race between Facebook and Twitter or social media supremacy has its good and bad moments. The good is that all of this ‘one-upsmanship’ should eventually lead to better tools for social media users. The bad news is that we have to hear about every time someone at one of these two companies has a thought.
If you are among the millions of Americans dreading the next few days until April 15th, you are not alone. Tax season is upon us and as every form of media conspires to remind you of the significance of Wednesday, whether you do your own taxes or not, you are likely feeling some pressure.
In these uncertain economic times, advertisers need to make their ads count if they don’t want to throw away precious dollars on ineffective Internet advertising. Online advertising is still a great way to market your business, as it is highly targeted, and can provide both an unparalleled branding appeal and instant conversion (depending on the nature of the ad). But effective ads must be engaging. They must give a viewer a reason to care. That is a large part of the battle.
Caring and Sharing
Social media geeks, myself included, have been looking for/waiting for the “Twitter Killer” to emerge over the last few months. While Twitter’s famous crashes seem to have lessened, the stream of consciousness style doesn’t seem to facilitate effective conversations as well as we might hope.
Here are some numbers about blogging and social networking sites according to Nielsen Online. They just released November’s numbers on the top 10 social networking sites. The biggest gainers are Flixster (where you share movie reviews) and LinkedIn, a social network for professionals.
Earlier this week, during Marc Canter’s panel at LeWeb, I asked whether we could get a first step on all the social networks toward true social graph portability (which probably won’t happen because it’s too complex to do, because there are too many privacy rules, and because companies aren’t likely to give up their lockin anytime soon — imagine being able to drag all your information along with all of that of your friends from Faceb
On Friday the team and I returned from PubCon 2008. I have to say that PubCon is one of those events I look forward to every year (even though this is only my second year!).
For SEO conferences, PubCon is easily the least expensive one. But on an ROI level, it is also easily one that provides the most bang for your buck.
Here are a few sessions that I enjoyed the most:
Social networking is so popular online that it’s spilling into the physical world – at actual stores. Called social retailing, the concept debuted at the National Retail Federation’s (NRF) show last January 2007. Recently, the concept, by IconNicholson was selected by Time Magazine as One of the Best Inventions of 2007.
Google announced that it’s making it easier to find your search terms and negative keywords faster on the Keywords tab in AdWords. In a brief Google+ post late last week that largely flew under the radar until this week (via Search Engine Land), Google said: …
On Tuesday, Facebook announced Advertiser Outcome Score (AOS) for Audience Network, which is described as a measurement system to evaluate publishers’ ad placements by their ability to drive outcomes for advertisers. Outcomes would be things like app installs, purchases, or registrations. The company says it’s …
Earlier this year, Pinterest announced Buyable Pins as a “simple and secure” way for users to buy products right on Pinterest. This week at the Shop.org 2015 Digital Summit, the company announced the addition of new platform integrations and the availability of the feature to …