Major League Soccer’s First Kick isn’t until Saturday night, but it’s already been determined that the LA Galaxy will win the Supporters’ Shield at the end of the year. Well, according to the FIFA 12 video game, at least. EA …

Now that the Round of 16 is over and we are down to the final 8 teams that will be playing in the Quarterfinals of the World Cup – most of the marketing that has accompanied the games has been p

Facebook has posted the Facebook Guide to the World Cup, which shows soccer/football fans how to get the most out of the World Cup experience on the social network. "Facebook is helping football fans make the World Cup a more social experience, a Facebook representative tells WebProNews. "Fans around the world can take part in the World Cup action by joining the more than 2.5 million Facebook users who have liked and supported their favorite teams on the Goal! Leaderboard."

Google broke out its Insights for Search tool (as well as some other internal sources) to paint a picture of search activity related to the 2010 World Cup.

The World Cup’s 30 days of soccer began on Friday, and there will no doubt be plenty more related searching in the coming weeks. Google Consumer Operations Strategist Jaime Forman-Lau says:

MySpace has an interactive, media and feature rich World Cup profile it’s showing off, as the event kicked off today.

"We’ve built this community for our users to act as an aggregate of the flurry of World Cup activity not only across MySpace but across the entire web including videos, live status updates and tweets via Kosmix, World Cup content from Fox Sports and Univision and much more," MySpace Manager of Corporate Communications Jessica Bass tells WebProNews.

EA Sports said today it has launched a free social soccer game on Facebook to mark the start of the 2010 FIFA World Cup.

 The game, EA Sports FIFA Superstars, was developed by Playfish and will be available on additional social networks soon.

"We are leveraging our soccer expertise with the experience of our partners at Playfish to create a casual soccer game for a broader audience," said Matt Bilbey, vice president of soccer, EA Sports.

The official U.S. Major League Soccer Web site, mlsnet.com had over one million unique visitors in July 2007 according to comScore.

Nathan has details of Joga, a new site for soccer (real FOOTball) fans launched by Google and Nike.