Before Danny Sullivan sat down for the “You & A” with Google’s Matt Cutts, Matt asked Danny to strip off his business suit. Danny removes his entire suit!

It was question and answer time again at Search Marketing Expo, with a panel of pros taking questions on better ways to do things when it comes to optimizing for search.

Scott Hendison asked Matt Cutts why he had pulled up a webmaster’s list of owned domain names, when conducting a site review at a previous conference. Does Google’s algorithm consider your other domain activities?

Google’s Matt Cutts was asked to explain how a site could get out of the supplemental index. SMX only allows me to share one minute of footage, so here’s the key point from Matt.

By now, you should have heard that Ask.com has radically changed their user interface. They’re taking a bold step in overhauling the way people interact with a search engine, creating a 3 panel view of your search query.

If you don’t want to land in the proverbial search engine penalty box – or if you’re already there and want to get out – there are signs to look for and steps to be taken.

“SMX: Boundaries Of The Penalty Box”

Whispers about potentially requiring speakers at Search Engine Strategies conferences to not speak at competitor shows have been dismissed as untrue.