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Ways Webmasters Create Duplicate Content

At the recent SMX Advanced Conference in Seattle one of the big sessions was on duplicate content. There is great blow by blow coverage in posts by Vanessa Fox and by Chris Boggs.

The Best of SMX

Don’t have time to read our extensive SMX Advanced coverage? We still want you to be able to get something out of the conference, so here’s the best of SMX Advanced, from tips to soundbites and everything in between.

New Google Toys

First, Google comes out about their video fingerprinting tool (we mentioned it earlier this week)

(via Barry Schwartz at SEL)

SMX: Matt Cutts & Tim Mayer

While I was out at SMX Advanced, I sat through the penalty box summit. As always, Tim Mayer and Matt Cutts had a few interesting things to say.

SMX: Pumping up Paid Search

Moderated by Jeffrey K. Rohrs, VP, Agency & Search Marketing, ExactTarget

SMX: Bid Management Debate

Moderated by Jeffrey K. Rohrs, VP, Agency & Search Marketing, ExactTarget

SMX: Satya Nadella Keynote Conversation

This session featured Satya Nadella, Corporate Vice President, Microsoft Search & Advertising Platform Group, interviewed by Search Engine Land editor-in-chief Danny Sullivan about Nadella’s role and plans for Windows Live Search and Microsoft adCenter.

SMX: Personalized Search – Fear or Not?

Despite the session’s title, the Q&A quickly devolved into less of a discussion of “Fear or Not” and more into “Why did you do this to us, Google?!” (Followed closely by the response, “You’re not normal. Er, a regular user.”)

SMX: Cutts on Themes and Latent Semantic Indexing

Having worked closely with latent semantic indexing, during my time at FI, I’ve become a big advocate of making sure you have structured themes in your content, and that you include a supporting cast of semantically connected keywords.

In this clip from SMX Advanced, Matt Cutts shares how Google is continually testing the use of LSI, and keyword themes.

SMX: Fishkin’s Favorite Social Networks

We’ve already provided an in-depth overview of the SEO meet SMM session, but we’ve still got lots of great video to share with you. In this clip, SEOmoz’s Rand Fishkin reveals his top 3 social networking sites for traffic and link generation.

SMX: SEO, Meet SMM

Ready to get more out of social media? The leaders in social media marketing dish on how to get in on the action–everything from why to where to how.

SMX: Matt Cutts You & A

Renowned Google Matt Cutts sat down with Danny Sullivan and the SMX Advanced attendees for a Q&A session.

Here are some of the highlights–and since it’s Friday afternoon, here’s a bit of a twist for you. (Don’t worry, unless you really like these, I’ll be putting the rest of my notes up in a more straightforward format in a little while.)

SMX: Beyond the Majors
The second day’s last session, Beyond The Majors where Jeffrey K. Rohrs joins us again as moderator with speakers Scott Greenberg, SVP, Advertising Services, Marchex; Anton E, Konikoff, Founder and CEO, Acronym Media; Matt Greitzer, Director of Search Marketing, Avenue A|Razorfish; T. J. Kelley, VP, Marketing, LookSmart and Tom Paraboschi, Director of Advertising Sales and Agency Relations, MIVA.

SMX: The Giant Focus Group
"I wish…." or "If only they would….", if many of you have undergone or said these words, this was the opportunity to tell it directly to representatives from the major search ad providers. What should they fix? What new features should they provide? Come lobby for the changes you want, with others to take up your cause, if you’ve got that great idea.

SMX: Better Ways
Search Engine Land’s Danny Sullivan took the chair as moderator for the round, where the discussion was on "Better Ways of Keyword research. Link building. Page titles. Yawn. You know the fundamentals of SEO cold. Still, no one knows everything. Been wondering if there’s a better way to get something done? Put it to our panel of experts!"

SMX: Pump Up Paid Search
Once again, the diligent Jeffrey K. Rohrs,(VP of Agency & Search Marketing for ExactTarget), takes up Moderator duties for the second times on Pump Up Your Paid Search! Which discusses ‘tips and techniques designed to help pros get even more out of their paid search campaigns’.

SMX: Penalty Box Summit
The opening lines of the session is “Had a site hit the search engine penalty box? In this session, search engines share the latest on how they give you official signs of this, along with reinclusion procedures. The session includes lots of time for audience-driven discussion on penalties and how procedures might be improved.”

SMX: Is Bid Management Dead?
The second day of SMX 2007 begins on a more serious not, a debate on "Is Bid Management Dead?". Jeffrey K. Rohrs, VP, Agency & Search Marketing, ExactTarget on Moderator’s duties starts off the subject with panelists Robert Ashby, Microsoft (formerly Director of Search @ Expedia); Peter Hershberg, Managing Partner, Reprise Media; Misty Locke, President & Co-Founder, Range Online Media and Chris Zaharias, Senior Vice President, Strategic Initiatives Efficient Frontier.

Chossing Between SMX & SES

A post from Rand Fishkin from SEOMoz says that Incisive Media (guys who run Search Engine Strategies) wants to introduce a speaker exclusivity agreement.

SMX Video – Can you Spot Tamar Weinberg?

SERoundtable’s Tamar Weinberg didn’t want to be on camera. Not sure why, but despite begging, she just didn’t want to be on video. Anyway, while filming the SMX Expo hall, we think we caught her on film. Take a close look and see if you can spot her…

A Few Photos From SMX

We took lots of photos at SMX Advanced. Here’s a selection: