WebProNews

SMX West Coming Up Fast
By Lee Odden · January 23, 2008

One of the (if not THE) fastest growing conferences over the past year has been Search Marketing Expo.

A Look at Upcoming Search Industry Conferences
By Andrew Goodman · January 13, 2008

In the search marketing industry, face-to-face events seem to abound. If you’re a bit lost, here’s the beginnings of a rough working guide to the next 4-5 months in the field and what to expect.

The Big:

Utilizing Social Networks to Make Your Posts Viral
By Janet Meiners · January 4, 2008

This article talks about how social networks can make a post go viral – or spread like crazy.

It focuses specifically on the biggest social networks – MySpace and Facebook. Facebook tends to be a bit more technical – allowing you to utilize apps to spread the word. They also attract different types of people.

SMX Rewind
By Navneet Kaushal · October 18, 2007

So much covered, seen and happened in just two days. From FaceBook to Wikipedia and everything about social media in between. Finally, we wind up and take a dekko at all that we and everyone else from the SEM community have covered:

SMX: Wikipedia, Yahoo Answers & Answer Sharing
By Navneet Kaushal · October 18, 2007

Web users rely on community-contributed-content sites such as Wikipedia and Yahoo Answers. These sites enable you to communicate directly with an engaged audience. But contribute to the conversation with care. Too much spin and you’re credibility will be shot-and your brand damaged. You’ll come away from this session knowing how these influential sites work and how to participate constructively.

Moderator: Danny Sullivan, Editor-in-Chief, Search Engine Land

SMX: Micro Communities
By Navneet Kaushal · October 18, 2007

Pick an interest area, and there’s probably a social media site that’s serving a community around it. These sites might be "micro" in size compared to some of the large, well-known services, but they have passionate members who might also be a more targeted audience that you wish to reach. This session tours some of the many smaller communities out there.

SMX: Evangelist – The Marketer’s Role in SMM
By Navneet Kaushal · October 18, 2007

Want to be really successful in social media marketing? You need to be an evangelist and activity participate in communities, forums and blogging. Leave this session knowing how to evolve from community observer to community participant and influencer.

SMX: Effectively Leveraging Social Networking
By Navneet Kaushal · October 18, 2007

Facebook, MySpace, LinkedIn, Twitter and others allow people to connect with others and foster networks of friends or colleagues.

Participate appropriately, and your company will find "friends" interested in what you have to say (and sell). Cross the line and the mob may turn on you and reject your message. In this session you’ll learn to network and participate in an acceptable and effective manner.

Moderator: Danny Sullivan, Editor-in-Chief, Search Engine Land

SMX Social Media: Fish Where The Fish Are
By WebProNews Staff · October 17, 2007

At the SMX Social Media event in New York, Liana Evans, Director of Internet Marketing, KeyRelevance, and Rand Fishkin, CEO & Co-founder, SEOmoz advised marketers to fish where the fish are.

SMX: Social Media Marketing And Evangelism
By Doug Caverly · October 17, 2007

Most marketers are interested in promoting their products or services, not themselves.

But when dealing with social media marketing, it’s often best if marketers come out and interact with potential customers.

SMX: Social Media Marketing Essentials
By Navneet Kaushal · October 17, 2007

Customers interacting with brands — that’s marketing in the 21st century. And SMM is key to fostering brand/customer conversations. This session will orient you to the world of social media. You’ll learn the leading sites, the functionality they provide, and best practices for interacting in these virtual places.

Moderator: Danny Sullivan, Editor-in-Chief, Search Engine Land

Speakers:

Rand Fishkin, CEO & Co-founder, SEOmoz

Neil Patel, CTO, Advantage Consulting Services

SMX: Marketer’s Guide to Social Bookmarking & Tagging
By Navneet Kaushal · October 17, 2007

Consumers are sharing best-of-Web content with bookmarking and tagging sites like Del.icio.us and StumbleUpon. Flickr, YouTube and Technorati tap into "tagging" to categorize material, so people interested in topics can locate community finds. This session is a marketer’s guide to using bookmarking and tagging effectively.

Moderator: Danny Sullivan, Editor-in-Chief, Search Engine Land

SMX: Linkbait – Chumming for Traffic…
By Navneet Kaushal · October 17, 2007

Attracting visitors on social media sites involves using the right bait — linkbait. Compelling content is best. Added benefit: it appeals to bloggers too. Do it right and they’ll link to you, enhancing the prominence of your brand and driving traffic to your site. This session explains linkbaiting and provides examples and ideas to help you craft your own bait.

SMX: Extra! Extra! The Social News Sites
By Navneet Kaushal · October 17, 2007

Digg, Netscape, Reddit, Newsvine and others allow community members to share and rate news stories.

They are primary news sources and influential outlets that must be considered by marketers. But don’t expect to post your old-school press release and get a good response! Learn how these sites work and how to best tailor your message for maximum visibility on them.

SMX: Care And Feeding Of Social Networkers
By WebProNews Staff · October 17, 2007

"Effectively Leveraging Social Networking" panelists at SMX Social Media in New York suggested an attentive approach to attracting visitors from those sites.

SMX Social Media: Social Bookmarking
By Mike Sachoff · October 16, 2007

At the SMX Social Media Conference panelists spoke about tagging and social bookmarking.

SMX Social Media: 12 Tips For Dealing With Digg
By WebProNews Staff · October 16, 2007

On average, a story making it to the front page of Digg.com gleans 129 links and generates over 10,000 visitors per hour to a website, or so say the experts at the SMX Social Media event in New York.

SMX Social Media: Hi, Linkbait Chum
By WebProNews Staff · October 16, 2007

At the SMX Social Media conference in New York City, panelists discussed the murky topic of social media sites, and how to draw traffic from them to your site.

SMX Goes Social
By Mike Sachoff · October 9, 2007

Search Engine Land will host the first annual SMX Social Media conference next week in New York. The event will take place Tuesday October 16 and Wednesday October 17. WebProNews will be there covering the event and will offer same day video interviews of the speakers.

SMX Denver Day 1 Recap
By Mike Banks Valentine · October 2, 2007

At the end of Day One of SMX Local & Mobile Search marketing conference at the Denver Hyatt, I’m tired of the emphasis on the "Local Search" aspect and want to hear more on the "Mobile Search" half of that equation.

SEM Bogus for Sites That Don’t Function
By Kimberly Krause Berg · July 16, 2007

While there are bugs in the Beta version of Sphinn, that doesn’t seem to be stopping search engine marketers from racing over to try Danny Sullivan’s Sphinn.com I visited twice and haven’t joined because I’m disappointed there’s no place for me there.