SMX Articles

SMX West: Local Search Blends At Home
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Local search figures prominently in predictions for the future success of online ads. Businesses should start now at gaining good placement for local searches.

SMX West – Blended Search Advice

David Bailey at SMX West

Just a quick post here on some simple tips that David Bailey of Google advised in this morning’s session on “The Blended Search Revolution” at the SMX West conference in Santa Clara:

SMX West: Tasty Blend Of Search, Retail
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Universal search presents retailers an opportunity to reach searchers with more information than a few words of plain text.

SMX West: Universal Search Abides, Dude

The big thing in search brings more than text to searchers. Images and video figure in the universal search plans of the major engines.

SMX West – Danny Sullivan’s Keynote

Danny Sulivan's keynote at SMX West

Danny Sullivan giving his keynote address at SMX West 2008 in Santa Clara, CA. He discussed the evolution of search from strictly web page results to the current blended results that he refers to as Search 3.0 and the coming Search 4.o, personalized search.

SMX West – Search Bowl Winners!

The Google team won the SMX West 2008 Search Engine Bowl

The Search Bowl capped off the first day of SMX West 2008 with Danny Sullivan moderating a search history game show style competition between teams from the Big Four search engines – Google, Microsoft, Ask and Yahoo! – along with an SEM All-Stars team.

Well, as usual, Google kicked butt and took home the trophy.

SMX – Search Marketing Expo

Search Marketing Expo West is three-day search engine marketing conference, organized by Third Door Media. Beginning from February 26 at the Santa Clara Convention Center, the conference will cover topics that involve not only fundamental and basic issues, but also up-to-date topics on future developments, forward-looking keynotes from leading authorities in search marketing and technologies.

Reasons to Go to SMX

As many of you already know, last year Danny Sullivan and Chris Sherman kicked off the Search Marketing Expo (SMX).

The conference series started with SMX Advanced in Seattle and it was a hit. Compared to most conferences, people actually came away learning new information as well as actually being happy with conference food for the first time (no more boxed lunches).

SMX West Coming Up Fast

One of the (if not THE) fastest growing conferences over the past year has been Search Marketing Expo.

A Look at Upcoming Search Industry Conferences

In the search marketing industry, face-to-face events seem to abound. If you’re a bit lost, here’s the beginnings of a rough working guide to the next 4-5 months in the field and what to expect.

The Big:

Utilizing Social Networks to Make Your Posts Viral

This article talks about how social networks can make a post go viral – or spread like crazy.

It focuses specifically on the biggest social networks – MySpace and Facebook. Facebook tends to be a bit more technical – allowing you to utilize apps to spread the word. They also attract different types of people.

SMX Rewind

So much covered, seen and happened in just two days. From FaceBook to Wikipedia and everything about social media in between. Finally, we wind up and take a dekko at all that we and everyone else from the SEM community have covered:

SMX: Wikipedia, Yahoo Answers & Answer Sharing
Web users rely on community-contributed-content sites such as Wikipedia and Yahoo Answers. These sites enable you to communicate directly with an engaged audience. But contribute to the conversation with care. Too much spin and you’re credibility will be shot-and your brand damaged. You’ll come away from this session knowing how these influential sites work and how to participate constructively.

Moderator: Danny Sullivan, Editor-in-Chief, Search Engine Land

SMX: Micro Communities
Pick an interest area, and there’s probably a social media site that’s serving a community around it. These sites might be "micro" in size compared to some of the large, well-known services, but they have passionate members who might also be a more targeted audience that you wish to reach. This session tours some of the many smaller communities out there.

SMX: Evangelist – The Marketer’s Role in SMM
Want to be really successful in social media marketing? You need to be an evangelist and activity participate in communities, forums and blogging. Leave this session knowing how to evolve from community observer to community participant and influencer.

SMX: Effectively Leveraging Social Networking

Facebook, MySpace, LinkedIn, Twitter and others allow people to connect with others and foster networks of friends or colleagues.

Participate appropriately, and your company will find "friends" interested in what you have to say (and sell). Cross the line and the mob may turn on you and reject your message. In this session you’ll learn to network and participate in an acceptable and effective manner.

Moderator: Danny Sullivan, Editor-in-Chief, Search Engine Land

SMX Social Media: Fish Where The Fish Are

At the SMX Social Media event in New York, Liana Evans, Director of Internet Marketing, KeyRelevance, and Rand Fishkin, CEO & Co-founder, SEOmoz advised marketers to fish where the fish are.

SMX: Social Media Marketing And Evangelism

Most marketers are interested in promoting their products or services, not themselves. 

But when dealing with social media marketing, it’s often best if marketers come out and interact with potential customers.

SMX: Social Media Marketing Essentials
Customers interacting with brands — that’s marketing in the 21st century. And SMM is key to fostering brand/customer conversations. This session will orient you to the world of social media. You’ll learn the leading sites, the functionality they provide, and best practices for interacting in these virtual places.

Moderator: Danny Sullivan, Editor-in-Chief, Search Engine Land


Rand Fishkin, CEO & Co-founder, SEOmoz

Neil Patel, CTO, Advantage Consulting Services

SMX: Marketer’s Guide to Social Bookmarking & Tagging
Consumers are sharing best-of-Web content with bookmarking and tagging sites like Del.icio.us and StumbleUpon. Flickr, YouTube and Technorati tap into "tagging" to categorize material, so people interested in topics can locate community finds. This session is a marketer’s guide to using bookmarking and tagging effectively.

Moderator: Danny Sullivan, Editor-in-Chief, Search Engine Land

SMX: Linkbait – Chumming for Traffic…

Attracting visitors on social media sites involves using the right bait — linkbait. Compelling content is best. Added benefit: it appeals to bloggers too. Do it right and they’ll link to you, enhancing the prominence of your brand and driving traffic to your site. This session explains linkbaiting and provides examples and ideas to help you craft your own bait.

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