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SMX Articles

Internationalizing Without Duplicate Content Worries
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Priyank GargThe SMX Confernece was in Sydney Australia last week, and one topic discussed by representatives of both Google and Yahoo was that of duplicate content filtering across international domains. Rand Fishkin of SEOmoz notes that while the subject has been discussed in the past, many people including experts in the field have been in the dark.

Losing Focus May Be Costing You Money

In the age of information overload and excessive social media use (which are often joined at the hip), there are still plenty of questions as to whether or not social media is truly beneficial to businesses.

Do You Want Your Search Experience Personalized?
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In recent months, there has been a whole lot of talk about where search is going, and what search is lacking. This is commonplace for months encompassing the changing of years.

A big part of the discussion is personalized search. Many SEOs aren’t entirely thrilled with the idea. It changes the way they have to do things. Do searchers want it though?

Little Things Can Make a Big Difference in Productivity

David Wallace of SearchRankSearchRank Founder and CEO David Wallace is a very busy guy. He has to have a schedule. At the SMX West session on Productivity Tips for the Busy Search Marketer, he says that when you’re busy you have to have a routine.

Train Your Own Staff to Save Money on SEO
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In-House SEO has been a big topic at SMX West. This is because many businesses are moving their SEO in-house to save money because of the economy. With in-house SEO comes training the staff.

SMX East

Next up on the search engine trade show circuit is SMX East. It will be in New York City, and will run from October 6th to October 8th. The agenda looks strong, and the attendance and networking opportunities should be great. Two keynotes will be given.

SMX: Measurements You Missed

Spend a day at a retail store, and you’ll see all sorts of people forgetting parts of mental three- or four-item shopping lists.  Since SEO is a little more complicated than picking up milk, an SMX session looked at things that can slip by.

SMX: You And A With Matt Cutts

In the session "You and A with Matt Cutts," Danny Sullivan and Matt started off by talking about the Lyndon Antcliff story involving a 13 year-old boy who stole his dad’s credit card to buy hookers. The story was widely reported and later revealed to be a hoax that was used as link bait.

(Coverage of the SMX Advanced Conference continues at WebProNews Videos. Keep an eye on WebProNews for more notes and videos from the event this week.)

SMX Social Media Conference

Last week I attended the SMX Social Media Conference in Long Beach California, here are some of my thoughts about the event.

SMX Social Media, April 22-23

For Internet marketers trying to reach the unique audiences at social media sites such as Facebook, Digg, Reddit, and Stumbleupon, the place to be on April 22 and 23 is Long Beach, California, for the SMX Social Media conference.

SMX Social Media was established by Search Engine Land editor-in-chief Danny Sullivan, who has been the go-to guy for Internet and search engine marketing for over a decade. He has a reputation for producing quality shows that deliver useful, timely information to attendees, some of whom even begin implementing his ideas during breaks in the conference.

Blended or Universal Search?

Michael and I had the opportunity to attend the SMX (Search Marketing Expo) last week in sunny Santa Clara, CA.

SMX West: Search Usability

Shari Thurow, Founder and SEO Director, Omni Marketing Interactive spoke about SEO and usability.

(Coverage of the SMX West Conference continues at WebProNews Videos. Keep an eye on WebProNews for more notes and videos from the event this week.)

SMX West: Competitive Research

Yank out "The Art of War" or just use common sense; either way, it’s plain to see that knowing about your competitors can help your business.  At a session titled "Analyzing the Competition," speakers suggested areas to research and acceptable ways in which you can do so.

SMX West – Online Reputation Management Through Search

I was interested to hear the presentations in the Reputation Monitoring & Management Through Search session at the SMX West Conference yesterday in Santa Clara, and the five presenters didn’t disappoint.

Andy Beal
(click to enlarge)

SMX West – Generation Next: Search In The Coming Decade

Day 3 of SMX West kicked off with a group keynote titled Generation Next: Search In The Coming Decade moderated by Search Engine Land’s Executive Editor Chris Sherman and Gord Hotchkiss, President and CEO of Enquiro.

The panel of speakers included representatives from the major search engines – Brad Goldberg of Microsoft, Larry Heck with Yahoo! and Peter Norvig of Google – discussing where they see search going in the next decade.

Will search as we know it will survive?

SMX West: Managing Your Online Rep

Managing your organization’s online reputation is no easy feat. It takes a lot of organization and keen eye for strategy. There are lots of people, in-house and out, that are talking. Marketing Pilgrim’s Andy Beal has some tips for knowing who’s saying what about you.

(Coverage of the SMX West Conference continues at WebProNews Videos. Keep an eye on WebProNews for more notes and videos from the event this week.)

SMX West: Personalized Search Taking Stage

When someone searches for the term "dog," they’re very likely interested in our furry friends.  But a few folks might be curious about digital on-screen graphics, and won’t want to dig through stuff about rottweilers and retrievers.  So personalized search remains as important as ever.

SMX West: The Big Guys Look At Blended Search
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Whether you’re looking up a pizza parlor’s address, a picture of J.F.K, or a video of Maria Sharapova’s dog, the big names in search want their main engines to help you out.  A session titled "The Blended Search Revolution" looked at how they’ll do this.

SMX West: Yahoo To Launch Open Search Platform

Amit Kumar of Yahoo spoke about the company’s plans to create an open search platform to allow site owners to provide their most relevant content to searchers.

SMX West – Keynote by Louis Monier

Louis Monier gives keynote on Day 2 of SMX West 2008

Day 2 of SMX West 2008 was kicked off with a keynote by Louis Monier, formerly with Google, eBay and Alta Vista and currently Vice President of Products for Cuill, an up and coming search property.

Monier made it clear that his address would be on search history and future aspects and not on Cuill.

SMX West: Local Search Blends At Home
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Local search figures prominently in predictions for the future success of online ads. Businesses should start now at gaining good placement for local searches.