All Posts Tagged Tag: ‘SMX West’
The SMX West conference began today, and Danny Sullivan, its co-chair and the editor-in-chief of Search Engine Land, gave the keynote to truly kick things off. Sullivan took an all-inclusive look at the search industry, touching on current standings, trends, and also what he’d like to see happen.
Yank out "The Art of War" or just use common sense; either way, it’s plain to see that knowing about your competitors can help your business. At a session titled "Analyzing the Competition," speakers suggested areas to research and acceptable ways in which you can do so.
Day 3 of SMX West kicked off with a group keynote titled Generation Next: Search In The Coming Decade moderated by Search Engine Land’s Executive Editor Chris Sherman and Gord Hotchkiss, President and CEO of Enquiro.
The panel of speakers included representatives from the major search engines – Brad Goldberg of Microsoft, Larry Heck with Yahoo! and Peter Norvig of Google – discussing where they see search going in the next decade.
Will search as we know it will survive?
Holistic. It is what it pretty much sounds like: a focus on the whole, rather than one piece of the whole. At SMX West, the discussion surrounding search is no longer just about securing your place in a same-for-everybody top-ten list of search results. The discussion is about being everywhere; it’s about establishing a case for digital omnipresence.
Managing your organization’s online reputation is no easy feat. It takes a lot of organization and keen eye for strategy. There are lots of people, in-house and out, that are talking. Marketing Pilgrim’s Andy Beal has some tips for knowing who’s saying what about you.
(Coverage of the SMX West Conference continues at WebProNews Videos. Keep an eye on WebProNews for more notes and videos from the event this week.)