All Posts Tagged Tag: ‘SMX West’

Danny Sullivan Delivers SMX West Keynote

Danny SullivanThe SMX West conference began today, and Danny Sullivan, its co-chair and the editor-in-chief of Search Engine Land, gave the keynote to truly kick things off.  Sullivan took an all-inclusive look at the search industry, touching on current standings, trends, and also what he’d like to see happen.

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Measuring Search And Offline Marketing Success

The session "Measuring Search & Offline Marketing Success" touched on the importance of tracking offline conversions that start through search.

(Coverage of SMX West continues at WebProNews Videos.  Keep an eye on WebProNews for more notes and videos from the event this week.)

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Test Your Search Knowledge In New Contest

Do you think you are a Search Engine Marketing expert? If so, you will now have a chance to prove it.

Test Your Search Knowledge In New Contest

Marin Software along with Search Marketing Expo-SMX West has launched the Biggest Search Geek Contest.
 

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Deciding Which Search Conferences To Attend

One of the questions I get asked frequently is “which search conferences should I attend”. Seeing as conferences end up costing you between $3500-$5000 a pop when you include travel, lodging and meals I thought I’d share my experience.

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Blended or Universal Search?

Michael and I had the opportunity to attend the SMX (Search Marketing Expo) last week in sunny Santa Clara, CA.

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SMX West: Search Usability

Shari Thurow, Founder and SEO Director, Omni Marketing Interactive spoke about SEO and usability.

(Coverage of the SMX West Conference continues at WebProNews Videos. Keep an eye on WebProNews for more notes and videos from the event this week.)

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SMX West: Competitive Research

Yank out "The Art of War" or just use common sense; either way, it’s plain to see that knowing about your competitors can help your business.  At a session titled "Analyzing the Competition," speakers suggested areas to research and acceptable ways in which you can do so.

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SMX West – Online Reputation Management Through Search

I was interested to hear the presentations in the Reputation Monitoring & Management Through Search session at the SMX West Conference yesterday in Santa Clara, and the five presenters didn’t disappoint.

Andy Beal
(click to enlarge)

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SMX West – Generation Next: Search In The Coming Decade

Day 3 of SMX West kicked off with a group keynote titled Generation Next: Search In The Coming Decade moderated by Search Engine Land’s Executive Editor Chris Sherman and Gord Hotchkiss, President and CEO of Enquiro.

The panel of speakers included representatives from the major search engines – Brad Goldberg of Microsoft, Larry Heck with Yahoo! and Peter Norvig of Google – discussing where they see search going in the next decade.

Will search as we know it will survive?

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Search Marketing Goes Holistic

Holistic. It is what it pretty much sounds like: a focus on the whole, rather than one piece of the whole. At SMX West, the discussion surrounding search is no longer just about securing your place in a same-for-everybody top-ten list of search results. The discussion is about being everywhere; it’s about establishing a case for digital omnipresence.

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SMX West: Social Media And The SEO

Fickle yet valuable, traffic from social media sites represents a way of generating lots of page views in a very short, and profitable, period of time.

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SMX West: Managing Your Online Rep

Managing your organization’s online reputation is no easy feat. It takes a lot of organization and keen eye for strategy. There are lots of people, in-house and out, that are talking. Marketing Pilgrim’s Andy Beal has some tips for knowing who’s saying what about you.

(Coverage of the SMX West Conference continues at WebProNews Videos. Keep an eye on WebProNews for more notes and videos from the event this week.)

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