Quantcast
 
Duplicate Content on Google, Bing & Yahoo

Duplicate Content on Google, Bing & Yahoo

By Chris Crum December 22, 2009 | 27 Comments

Duplicate content is a common occurrence on the web and in many cases can hurt search engine rankings. While the search engines may not always technically penalize webmasters for duplicate content, there are still a lot of ways it can hurt.

WebProNews is covering the Search Marketing Expo (SMX) East in New York, where representatives from the three major search engines (Google, Yahoo, and Bing) discussed how their respective web properties handle duplicate content issues. Following are some takeaways from each.

SMX East: Tools, Glorious Tools

In the session "Tools, Glorious Tools" the speakers discussed different tools to consider for search marketing.

(Coverage of the SMX East conference will continue at WebProNews Videos.  Keep an eye on WebProNews for more notes and videos from the event this week.)

SMX East: Assessing The Googleopoly

Google’s big and getting bigger, as firms like comScore and Hitwise can confirm.  Then there’s its pending deal with Yahoo to consider.  So a session at SMX East addressed the question of whether Google is a monopoly, and what can and should be done about the issue.

SMX East: Handling CSS, Ajax, And SEO
· 3 Comments

Since most relevant recommendations are presented as and relate to standard English words, it’s not too hard to understand most of the SEO basics.  But stuff relating to CSS and Ajax can get a little confusing, so a session at SMX East tried to focus on a few tips and tricks.

SMX East: Reviving A Failed PPC Campaign
· 1 Comment

At the session "Reviving A Failed PPC Campaign" the speakers discussed how to turn around a failed paid search campaign.

(Coverage of the SMX East conference will continue at WebProNews Videos.  Keep an eye on WebProNews for more notes and videos from the event this week.)

SMX East: Search And Politics

Politics have penetrated pretty much every aspect of our lives, from water cooler conversations to car commercials.  A session at SMX East continued the trend, then, by exploring the ties between "Search & The US Presidential Campaign."

SMX East: Keynote With Google’s Tim Armstrong

At todays keynote Tim Armstrong, President, Advertising and Commerce, North America, & Vice President – Google, spoke to Danny Sullivan about a variety of topics.

(Coverage of the SMX East conference will continue at WebProNews Videos.  Keep an eye on WebProNews for more notes and videos from the event this week.)

SMX East: Bill Tancer And Search Trends
· 3 Comments

Search is important in the business world, keeping companies like Google and Yahoo afloat and causing others to revise their sites in every way imaginable.  Search often indicates what society as a whole is up to, as well, and Bill Tancer explored this trait at SMX East.

SMX East: Search And Branding

In the session "Search and Branding", Noah Elkin, VP of Corporate Strategy, Steak spoke about why brands matter in search.

Coverage of the SMX East conference will continue at WebProNews Videos.  Keep an eye on WebProNews for more notes and videos from the event this week.)

SMX East

Next up on the search engine trade show circuit is SMX East. It will be in New York City, and will run from October 6th to October 8th. The agenda looks strong, and the attendance and networking opportunities should be great. Two keynotes will be given.

Deciding Which Search Conferences To Attend

One of the questions I get asked frequently is “which search conferences should I attend”. Seeing as conferences end up costing you between $3500-$5000 a pop when you include travel, lodging and meals I thought I’d share my experience.