Rand Fishkin blogged about the little bits of secrets discussed at a session of the recent SMX Advanced conference; the session centers on some of the tips and tricks that aren’t widely known in search marketing.

Now that I’m back from SMX advanced and have had a few days to catch up I’ll share my thoughts.

I had some client meeting to take care of, and some interviews and videos to shoot, so I didn’t get to as many sessions as I’d like to but I’ll talk about what I did see.

The architecture of one’s site for SEO purposes requires as little as some title tag tweaking, or an overhaul of its wired-in links.

The strategy of purchasing existing websites with strong search rankings for SEO purposes provides an opportunity to boost one’s site in the results pages at Google and beyond.

Business owners know the importance of converting visitors to buyers. However, buyers aren’t in a hurry to convert; when they do, it usually means gaining a loyal customer.

In the "Blow Your Mind Link Building Techniques" at SMX Advanced in Seattle, Roger Montti, founder and owner of MartiniBuster.com spoke about link building techniques.

(Coverage of the SMX Advanced Conference continues at WebProNews Videos. Keep an eye on WebProNews for more notes and videos from the event this week.)

One of the questions I get asked frequently is “which search conferences should I attend”. Seeing as conferences end up costing you between $3500-$5000 a pop when you include travel, lodging and meals I thought I’d share my experience.

Jeremiah Owyang posted recently asking his readers what conferences they would be attending in the coming months and I thought that would be a great question for Online Marketing Blog readers as well.