All Posts Tagged Tag: ‘SMX Advanced’
Google SEO vs Bing SEO has been a topic of discussion throughout the industry since Bing was launched. The topic got some heavy play last week at the SMX Advanced conference, and with Yahoo and Bing coming together sometime this year, online marketers are going to want to start thinking harder about incorporating Bing into their strategies if they are not already doing so.
Microsoft made some significant announcements related to Bing at SMX Advanced in Seattle. Later this summer, Bing will offer a redesigned version of Bing Webmaster Tools based on feedback from webmasters. The tools will provide webmasters with a simplified, more intuitive experience that delivers a comprehensive view of how Bing indexes their sites, a representative for Bing tells WebProNews.
We made a video at SMX Advanced with Stephen Spencer recently where we discussed (among other things) some changes expected(?) to be coming to Google in terms of the no-follow attribute. These no-follow changes have some pretty significant implications for lots of things, first and foremost though it seems these changes are specifically geared to mitigate, to some degree, the effectiveness of PR sculpting.
Abby Johnson of WebProNews had a nice chat with FindMeFaster’s Matt Van Wagner about PPC campaign strategies and ad copy at the SMX Advanced conference in Seattle this week. For one, they discussed how to get a good quality score right from the beginning. Talk about your strategies for achieving a good quality score.
Companies that have made it this far should feel hopeful about the future; we may finally be coming out of the recession. Not everything’s back to normal, though – just ask General Motors – and so if you’re in the position of needing to justify the use of paid search (or just wanting to get better at it), a session at SMX Advanced aimed to help.
PageRank sculpting is a pretty advanced SEO tactic, and it has been widely used by SEO pros since Google’s Matt Cutts described its use on YouTube, giving the strategy the official green light. At SMX Advanced in Seattle, the same harbinger of Google insider information offered a stunning revelation: Google changed the way it handled link structures intended for sculpting.
As you may have read about by now, Google’s Matt Cutts participated in a fairly lengthy Q&A session at SMX Advanced in Seattle. One interesting question that Matt got was about how webmasters should deal with display:none and AJAX without being penalized by Google.
Cutts recommends making sure that whenever you write your own mouseover code that you don’t roll your own custom solution, which he says might do some really weird things that nobody else has done before.