Duplicate content is a common occurrence on the web and in many cases can hurt search engine rankings. While the search engines may not always technically penalize webmasters for duplicate content, there are still a lot of ways it can hurt.
WebProNews is covering the Search Marketing Expo (SMX) East in New York, where representatives from the three major search engines (Google, Yahoo, and Bing) discussed how their respective web properties handle duplicate content issues. Following are some takeaways from each.
There was an interesting session on online video at Search Marketing Expo (SMX) East, which WebProNews attended. The session was called "Video Search Marketing Beyond YouTube". The following tips come from a combination of presentations from that session from speakers: William Leake of Apogee Search, John McWeeny of TurnHere, and Eric Papczun of Performics.
At Search Marketing Expo East in New York, where WebProNews is on location, Michael Martin of Internet Marketing Inc. delivered a presentation about the growing Android market. He spoke about how Android is becoming an increasingly important mobile platform for marketers to keep in mind. In other words, it's not just about the iPhone.
Abby Johnson of WebProNews had a nice chat with FindMeFaster's Matt Van Wagner about PPC campaign strategies and ad copy at the SMX Advanced conference in Seattle this week. For one, they discussed how to get a good quality score right from the beginning. Talk about your strategies for achieving a good quality score.
As you may have read about by now, Google's Matt Cutts participated in a fairly lengthy Q&A session at SMX Advanced in Seattle. One interesting question that Matt got was about how webmasters should deal with display:none and AJAX without being penalized by Google.
Cutts recommends making sure that whenever you write your own mouseover code that you don't roll your own custom solution, which he says might do some really weird things that nobody else has done before.
WebProNews is of course attending the SMX Advanced conference in Seattle, and Abby Johnson spoke with Christine Churchill, President of KeyRelevance, about the effect the economy has had on keyword usage. Have you noticed differences in keyword trends? Share your experiences here.
In a Q&A session at SMX Advanced in Seattle, Google's Matt Cutts talked at length about paid links. He was asked several questions about this.
Google recently announced it is now reading javascript and acting upon it. In the past, the advice given out has been if you have paid links, you should either nofollow those paid links or use javascript because Google didn't read it.
In a Q&A session at SMX Advanced in Seattle, Google's Matt Cutts was asked the following question:
How does Google look at the issue that I can buy suspect links and point them to my competitor? How does your algorithm track that?
The SMX Advanced conference is coming up next week in Seattle, Washington. It will take place on June 2nd and 3rd, and WebProNews will be there to cover it both days.
The SMX Confernece was in Sydney Australia last week, and one topic discussed by representatives of both Google and Yahoo was that of duplicate content filtering across international domains. Rand Fishkin of SEOmoz notes that while the subject has been discussed in the past, many people including experts in the field have been in the dark.
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