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SMX Social Media Conference

Last week I attended the SMX Social Media Conference in Long Beach California, here are some of my thoughts about the event.

SMX Social Media, April 22-23

For Internet marketers trying to reach the unique audiences at social media sites such as Facebook, Digg, Reddit, and Stumbleupon, the place to be on April 22 and 23 is Long Beach, California, for the SMX Social Media conference.SMX Social Media was established by Search Engine Land editor-in-chief Danny Sullivan, who has been the go-to guy for Internet and search engine marketing for over a decade. He has a reputation for producing quality shows that deliver useful, timely information to attendees, some of whom even begin implementing his ideas during breaks in the conference.

Blended or Universal Search?

Michael and I had the opportunity to attend the SMX (Search Marketing Expo) last week in sunny Santa Clara, CA.

SMX West: Search Usability

Shari Thurow, Founder and SEO Director, Omni Marketing Interactive spoke about SEO and usability.(Coverage of the SMX West Conference continues at WebProNews Videos. Keep an eye on WebProNews for more notes and videos from the event this week.)

SMX West: Competitive Research

Yank out "The Art of War" or just use common sense; either way, it's plain to see that knowing about your competitors can help your business.  At a session titled "Analyzing the Competition," speakers suggested areas to research and acceptable ways in which you can do so.

SMX West - Online Reputation Management Through Search

I was interested to hear the presentations in the Reputation Monitoring & Management Through Search session at the SMX West Conference yesterday in Santa Clara, and the five presenters didn’t disappoint. (click to enlarge)

SMX West - Generation Next: Search In The Coming Decade

Day 3 of SMX West kicked off with a group keynote titled Generation Next: Search In The Coming Decade moderated by Search Engine Land's Executive Editor Chris Sherman and Gord Hotchkiss, President and CEO of Enquiro.The panel of speakers included representatives from the major search engines - Brad Goldberg of Microsoft, Larry Heck with Yahoo! and Peter Norvig of Google - discussing where they see search going in the next decade. Will search as we know it will survive?

SMX West: Managing Your Online Rep

Managing your organization's online reputation is no easy feat. It takes a lot of organization and keen eye for strategy. There are lots of people, in-house and out, that are talking. Marketing Pilgrim's Andy Beal has some tips for knowing who's saying what about you. (Coverage of the SMX West Conference continues at WebProNews Videos. Keep an eye on WebProNews for more notes and videos from the event this week.)

SMX West: Personalized Search Taking Stage

When someone searches for the term "dog," they're very likely interested in our furry friends.  But a few folks might be curious about digital on-screen graphics, and won't want to dig through stuff about rottweilers and retrievers.  So personalized search remains as important as ever.

SMX West: The Big Guys Look At Blended Search

Whether you're looking up a pizza parlor's address, a picture of J.F.K, or a video of Maria Sharapova's dog, the big names in search want their main engines to help you out.  A session titled "The Blended Search Revolution" looked at how they'll do this.